In this episode with Pablo Lapeña, founder of Ecomm GrandMasters, we move beyond simply blaming Amazon’s algorithms to uncover the true root causes of margin-collapsing price battles, using Pablo’s deep expertise to explain how brands can predict algorithmic behavior, resolve dramatic price collapses, and implement preventative measures to safeguard their profitability across all channels. We’ll explore real-world examples of these "races to the bottom" and provide actionable insights into the solutions that actually work for brands facing extreme pricing pressure, so let’s dive in and give a warm welcome to Pablo Lapeña!

Host: Prabhat Shah 

Guest: Pablo Lapeña

Joining us is Kabir Samtani, VP of Merchant Success at Fulfil and former NetSuite expert, who helps high-scale DTC brands navigate the complexities of modern operations. In this episode, we move beyond the "FBA is easier" mindset to explore how 2025’s new fee structures—including inbound and storage surcharges—have made FBM a strategic, 18–25% cheaper alternative for many sellers.

Host: Prabhat Shah 

Guest: Kabir Samtani (https://www.fulfil.io/ )

Joining us is Colin Raja, a highly successful Amazon expert, whose experience and strategies have helped countless brands achieve massive growth. Colin is here to share his insights on what it takes to find a winning product, launch it effectively, and sustain momentum in today's competitive landscape.

Host: Prabhat Shah 

Guest: Colin Raja ( https://www.colinraja.org/ )

Joining us is Joy Pak, a co-founder of GetReviews.ai, an award-winning A/B testing platform for Amazon sellers. Joy brings her expertise as an e-commerce brand builder to help us understand the critical importance of customer feedback and, most importantly, how to ethically and compliantly gather more of it.

Reviews have always been essential, but the landscape is rapidly changing. In this episode, we'll explore how the rise of AI shopping assistants like Amazon Rufus is elevating the role of reviews, and what sellers need to do to adapt. We'll also tackle common misunderstandings sellers have about the true value of customer feedback.

Host: Prabhat Shah 
Guest: Joy Pak  ( getreviews.ai )

Panel: Martin Heubel, Christopher Shelton, Peter Martin

This panel discussion aims to equip Amazon Vendors with actionable insights and strategic foresight to navigate the evolving Amazon ecosystem and achieve success leading up to and beyond 2026. We will explore key trends, challenges, and opportunities impacting vendor operations, focusing on the future landscape of e-commerce and the specific dynamics of the Amazon platform.

Find out more about our future events ⁠⁠https://amafestuk.com/

During this interactive session, Tahir Khan will break down how AI, namely technology like ChatGPT, is transforming sellers’ scaling and running their eCommerce businesses on channels like Amazon, eBay, and Shopify.

From automating product listings and content creation to profit prediction and better customer support, Tahir will be sharing real GPT prompts, AI stacks, and workflows that solo sellers and lean teams can implement immediately. Attendees will gain a practical understanding of how to save time, boost profits, and scale smarter without hiring a team or burning out.

Attendees will receive a link to download the top 25 highly effective prompts they can use today to amp up their eCommerce game.

Find out more about our future events ⁠⁠https://amafestuk.com/

In today’s volatile market, businesses must navigate foreign exchange (FX) fluctuations and inflation risks to maintain profitability. Smart sourcing strategies are essential to mitigate these challenges effectively. Diversifying suppliers and using hedging instruments can protect against unforeseen economic disruptions allowing businesses to optimise costs while maintaining quality and reliability.

Find out more about our future events ⁠⁠https://amafestuk.com/

Amazon Marketing Cloud is a powerful tool available to Amazon advertisers. Ella and Ruth will talk you through what it does and doesn’t do, and how we are using it to help advertisers of any scale get better results from their spend.Find out more about our future events ⁠⁠https://amafestuk.com/

Weighted scoring for importance of each amazon listing component. How to optimise your listings for LLM readability and conversion in the new age of Cosmo/Rufus. How to use review data to transform your business and listings on amazon.Find out more about our future events ⁠https://amafestuk.com/

In this fireside chat, Mehera, co-founder of Super Botanic, shares the inspiring journey of transforming a personal passion for herbal health into a disruptive, purpose-driven brand. From her roots in charity work to founding Super Botanic, Mehera discusses how the company evolved from a single product to a mature marketplace platform. Alongside co-founder Kabir, Super Botanic is redefining the supplement industry with high-potency, science-backed herbal formulations that prioritize honesty, efficacy, and real results. Learn how their commitment to clean, rigorously formulated supplements is challenging industry norms and raising the bar for natural health.Find out more about our future events ⁠https://amafestuk.com/

This talk is about growing profit margins and protecting your cash flow using simple, effective factory strategies. I’ll share real stories of eCommerce businesses facing common sourcing headaches—and how we helped them solve those problems. Some of these tips you’ll be able to apply tonight, right from your hotel room. Others will change how you negotiate with suppliers, spot hidden costs, and improve your bottom line in the long run. If you’re looking for practical sourcing insights to boost your profitability and cashflow, this session is for you.

Find out more about our future events ⁠https://amafestuk.com/

I’m sharing 6 actionable steps sellers can make today and benefit immediately. Including but not limited to: Sharing the PPC Product Launch Calculator which will help you calculate your daily PPC budget for a product launch or a re-launch. How to optimize your listings for Mobile traffic and where to find this info. I’ll be sharing Placement calculator which helps in isolating unprofitable traffic from your campaigns. How to use Impression Share report during Product Launch to see how aggressive you need to be in bidding, and many more tips and hints.

Find out more about our future events ⁠https://amafestuk.com/

Struggling to understand your Amazon search performance? This talk will guide you through interpreting complex search term data, revealing the keywords that truly convert. Learn how to implement targeted strategies to optimize your listings and achieve a measurable increase in your Amazon ROI.Find out more about our future events ⁠https://amafestuk.com/

As a business grows, they want to sell in more and more channels across the market. This includes online B2C, Marketplaces, retailers, wholesalers.
This brings a certain set of challenges, and without some strategic planning it can you leave in the awkward situation.
I will be going over the pressures this can put on stock, distribution networks, and even manpower within the business.

Find out more about our future events https://amafestuk.com/

With so many eCommerce channels to choose from, it can be overwhelming to decide where to focus your time and budget. This session will explore the key differences between selling on Amazon, building your own D2C website, and tapping into emerging platforms like TikTok Shop. We’ll look at the pros and cons of each, what it takes to succeed on them, and how to align your channel strategy with your brand goals, resources, and stage of growth. Whether you’re starting out or looking to scale, the talk will offer a practical framework to help you make smarter, more confident investment decisions.

Find out more about our future events ⁠https://amafestuk.com/

For Amazon sellers, understanding general liability insurance isn’t just about meeting Amazon’s requirements—it’s about protecting your business’s future. Once sellers reach $10,000 in monthly sales on the US platform, Amazon mandates general liability insurance within 30 days, but waiting until then to understand your coverage options can leave you vulnerable. While many sellers face legal challenges like cease and desist letters, subpoenas, and infringement complaints, having the right insurance policy can empower you to defend your business from a position of strength rather than immediately complying due to cost concerns. An insurer’s duty to defend is often broader than sellers realize, and with the right policy language, coverage can be triggered even when infringement claims are specifically disclaimed. This presentation will demonstrate why having the right insurance policy before disputes arise is crucial for your business, and attendees can schedule a free consultation afterward to review their specific policy options.Find out more about our future events ⁠https://amafestuk.com/

Too many Amazon sellers still follow the traditional formula: Sales minus Expenses equals Profit. That makes profit an afterthought, whatever scraps are left. The Profit First approach flips this thinking: Sales minus Profit equals Expenses. By taking profit out first, you force your business to run within its means.

For Amazon sellers, this shift is critical. High FBA fees, advertising spend, and constant competition mean margins can disappear quickly. To stay profitable, you must keep a sharp eye on cost of goods sold margins and operating expenses. These are the levers that determine whether each sale adds to your profit pot or drains it away.

Looking at profit differently means treating it as non-negotiable, built into every sale, not an optional extra. Profit First is not just an accounting method, it is a discipline that transforms Amazon businesses from chasing revenue to building lasting profitability.

Find out more about our future events ⁠https://amafestuk.com/

Joining us is Sebastian Herz, the CEO of Zignify. Sebastian is an expert in supply chain optimization and sourcing, specializing in helping top sellers drastically slash costs and increase their profit margins.

In this episode, we're going to fundamentally change the way you look at your expenses. We'll uncover the biggest mistakes sellers make that needlessly inflate their sourcing costs. Sebastian will share actionable strategies on how it's actually possible to cut a significant percentage of costs without ever compromising on product quality.

Host: Prabhat Shah 

Guest: Sebastian Herz ( https://zignify.net/ )

Tickets - https://amafestuk.com/

Join Ruth Murray and Ella Rotton from MinsterFB at AmafestUK in Brighton on October 17, 2025, for an insightful session on Amazon Marketing Cloud (AMC). Discover how this powerful analytics tool empowers Amazon advertisers with custom insights and cross-media strategies to optimize ad spend. Ruth, Marketing Director and Founder of MinsterFB, and Ella, a rising star driving AMC innovation, will break down what AMC does, its limitations, and how MinsterFB leverages it to deliver superior results for advertisers of all sizes. Learn practical ways to harness AMC’s capabilities to boost your campaign performance and profitability.Tickets ↳ https://amafestuk.com/