Welcome back to the Onya Mic Podcast! In this episode, your host Ashley Monk interviews Casey Cawthon, Vice President of Marketing Communications at the Indy Chamber, an organization dedicated to supporting entrepreneurs, small businesses, and enterprises across the nine-county Indy region. Join us as we explore the significance of public relations (PR) within your marketing strategy.
In the face of marketing downturns, many businesses often overlook the importance of PR and prioritize other strategies they perceive as more effective. However, this mindset is a common misconception that can hinder their overall marketing success.
During this episode, we dive into three key aspects that will help you understand why PR matters and how to leverage it effectively:
Sell your story amidst challenging situations: Learn why you need to craft and communicate your brand's narrative during difficult times, enabling you to maintain a strong presence.
Important PR metrics to quantify: Make informed decisions by knowing which measurements matter.
PR Tactics you can take advantage of: Explore practical strategies and tactics that can amplify your PR initiatives, elevating your brand's visibility and reputation.
Listen to this highlight episode of the Onya Mic Podcast Season 2 and make the most out of your marketing. It is time to get your business out there.
You know your potential. Let us take you there.
Get in touch with Casey Cawthon via her social channels and get a conversation rolling.
Instagram: @CaseyNCawthon
Twitter: @CaseyNCawthon
LinkedIn: Casey Cawthon