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Onya Mic Podcast

Ashley Monk

101 episodes

53 minutes ago

Gain access to digital marketing expertise weekly on the Onya Mic Podcast. Onya CEO Ashley Monk shares proven strategies and interviews industry leaders who reveal their marketing secrets. Each episode delivers specialized knowledge on topics like influencer collaborations, content creation, paid media optimization, and budget-friendly brand building. Whether you're looking to understand TikTok's impact or maximize your marketing dollars, Onya Mic provides the expertise you need without the fluff. Onya mark, get set, grow!

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All content for Onya Mic Podcast is the property of Ashley Monk and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Gain access to digital marketing expertise weekly on the Onya Mic Podcast. Onya CEO Ashley Monk shares proven strategies and interviews industry leaders who reveal their marketing secrets. Each episode delivers specialized knowledge on topics like influencer collaborations, content creation, paid media optimization, and budget-friendly brand building. Whether you're looking to understand TikTok's impact or maximize your marketing dollars, Onya Mic provides the expertise you need without the fluff. Onya mark, get set, grow!

Show more...

Episodes (20/101)

Onya Mic Podcast

Becoming the Marketer AI Can't

Join Ashley as she speaks with Dan "Danchez" Sanchez, marketing leader and host of the AI Driven Marketer podcast, on how AI is reshaping the role of marketers and why creativity, thought leadership, and human wisdom matter more than ever. They dive into common AI misuse, how to train teams to use it well, and what marketing careers and teams are likely to look like in the next decade.

3 weeks ago

30 minutes 15 seconds

Onya Mic Podcast

Why Most Hospital Social Strategies Fall Flat (and What to Do Instead)

Join Ashley as she speaks with Khrista Boster, Chief Marketing Officer at Woodlawn Health, on why so many hospital social media strategies fall flat and how rural hospitals can build trust through human, story-driven content. Together they unpack Khrista's "baby of the month" campaign, getting buy-in from leadership and frontline staff, and turning compliance-heavy environments into powerful engines for authentic patient connection.

4 weeks ago

32 minutes 4 seconds

Onya Mic Podcast

How to Measure Ad Effectiveness

This conversation delves into the critical question of how to determine if advertising efforts are effective. It explores the challenges of attribution in marketing, especially in a post-pandemic landscape, and emphasizes the importance of measuring conversion metrics. The discussion provides actionable insights on analyzing ad performance indicators, including click-through rates, cost per click, and creative effectiveness, ultimately framing ads as amplifiers of business success or failure.

Takeaways

If you're overseeing marketing, knowing if ads work is crucial.
Attribution in advertising has become increasingly complex.
Testing and measuring ads requires looking for specific indicators.
Start by working backwards from the desired outcome.
Measuring conversions optimized for leads is essential.
Click-through rates indicate ad relevance and audience targeting.
Creative quality is vital in a competitive advertising landscape.
Cost per click should be within a reasonable range.
Ad placements can significantly affect performance metrics.
Ads amplify the success or failure of your business offerings.

6 months ago

10 minutes 16 seconds

Onya Mic Podcast

The Irony of Outsourcing Growth

In this episode, Ashley Monk discusses the paradox of outsourcing growth in marketing. She emphasizes that while agencies can assist in achieving growth, the core belief, ownership, and transformation must come from within the organization. The conversation explores the importance of clear expectations, the role of belief in driving growth, and the distinction between renting tactics and achieving true transformation. Ashley provides actionable strategies for organizations to effectively partner with agencies while maintaining ownership of their growth outcomes.

Takeaways

You can't fully outsource growth; it requires internal belief.
Partnerships thrive on clear expectations and outcomes.
Belief in a vision is crucial for growth.
Outsourcing ownership can lead to relinquishing outcomes.
Tactics can be rented, but transformation is unique to the organization.
Growth requires time, consistency, and monitoring.
Understanding the 'why' behind growth goals is essential.
Sharing outcomes with partners fosters collaboration.
Creating reasonable expectations is key to successful partnerships.
Growth is a journey that involves course correction and alignment.

7 months ago

9 minutes 44 seconds

Onya Mic Podcast

Building Brand Recognition as a Mid-Sized Company

This conversation focuses on how mid-sized and smaller companies can effectively compete with larger industry players through targeted advertising strategies. Ashley emphasizes leveraging local advantages, such as community engagement and unique messaging, to stand out in the market. Practical examples and creative targeting strategies are discussed to help businesses gain visibility and build brand recognition.

Takeaways

Use what feels like a disadvantage as an advantage.
Targeted advertising is key for smaller businesses.
Focus on local markets to stand out.
Leverage community engagement for visibility.
Sponsoring local events can enhance brand recognition.
Geofencing helps in targeting specific regions.
Identify your unique differentiator in the market.
Creative messaging can attract more customers.
Visibility is crucial to compete with larger companies.
Brainstorming can help clarify your unique value proposition.

7 months ago

6 minutes 29 seconds

Onya Mic Podcast

The Challenges of Content Creation

This conversation delves into the challenges marketers face in content creation, emphasizing the importance of crafting a compelling narrative and effectively distributing content across various channels. The speaker shares strategies to avoid burnout, focusing on storytelling, audience engagement, and leveraging AI tools for content distribution.

Takeaways

Marketers often feel overwhelmed by content creation demands.
Creating a compelling narrative is essential for effective content strategy.
Repetition in content can help reach more audience members.
Identify the key points you want to communicate consistently.
Focus on where your audience spends the most time.
Leverage your strengths in content creation for efficiency.
Redistribute content across multiple platforms to maximize reach.
AI tools can streamline content creation and distribution.
Stagger content releases to keep it fresh and engaging.
Understand the story you want to tell and how to tell it.

7 months ago

8 minutes 39 seconds

Onya Mic Podcast

Mid-Year Marketing Checkup: Are You on Track?

In this episode of the Onya Mic podcast, Ashley discusses the importance of conducting a mid-year marketing checkup. She emphasizes the need to assess current marketing goals, measure performance metrics, and understand shifts in consumer behavior. The conversation also covers the necessity of reevaluating budgets and ensuring that messaging aligns with current consumer sentiments. Ashley encourages listeners to take this opportunity for a reset and to reach out for support if needed.

Takeaways

Consider this your mid-year marketing checkup.
It's important to assess your current results with marketing goals.
What doesn't get measured, doesn't matter.
Measure progress based on recent checkpoints, not competitors.
Consumer habits and preferences are shifting, especially in an election year.
Reevaluate your budget and resource allocation based on performance.
Your messaging must be consistent with current consumer behavior.
People buy based on their emotions, not just logic.
This is the perfect time of year for a reset in your marketing strategy.
Look at where you want to be and where you are now.

8 months ago

10 minutes 46 seconds

Onya Mic Podcast

LinkedIn Land Grab

In this conversation, Ashley Monk discusses the evolving landscape of LinkedIn, emphasizing the platform's shift towards a more social media-like environment. She highlights the importance of personal branding and the opportunities available for content creators, particularly through short-form video. The discussion covers strategies for engagement, the psychology behind content consumption, and the necessity of networking to build relationships and grow a personal brand on LinkedIn.

Takeaways

LinkedIn is evolving into a more social platform.
There is a significant opportunity for personal branding on LinkedIn.
Short-form video content is becoming crucial for engagement.
Personal stories and contrarian takes drive engagement.
Networking is essential for building relationships on LinkedIn.
Engagement should be reciprocal; comment on others' content.
Identify your niche and target audience for effective branding.
Content creation should align with your comfort level.
Understanding the psychology of your audience can enhance content effectiveness.
Building a personal brand is a long-term commitment.

8 months ago

7 minutes 54 seconds

Onya Mic Podcast

Lead Generation Strategies for 2025

In this conversation, Ashley Monk discusses the evolving landscape of lead generation for 2025, emphasizing the importance of understanding your audience and refining messaging. She highlights that while traditional tactics remain effective, the approach and personalization of content are crucial for success. The discussion covers the need for a balanced lead generation mix across different stages of the customer journey and encourages marketers to evaluate their current strategies and measure success effectively.

Takeaways

A successful lead gen mix is essential for all stages of the funnel.
Traditional tactics are still effective, but messaging must evolve.
Understanding your audience's pain points is crucial.
Personalization in messaging is key to standing out.
Consistency in marketing efforts leads to better results.
Evaluate your current lead generation tactics regularly.
Focus on one industry or persona at a time for better targeting.
Utilize customer stories to enhance engagement.
Measure success based on existing marketing efforts.
Be cautious of overwhelming your team with new initiatives.

8 months ago

11 minutes 43 seconds

Onya Mic Podcast

Brand Awareness & Retargeting

In this episode of the Onya Mike Podcast, Ashley Monk discusses the significance of brand awareness and retargeting in paid media advertising, especially for those with limited budgets. She emphasizes the need for businesses to create recognition and trust before expecting conversions and outlines effective budget allocation strategies for advertising campaigns. The conversation highlights the importance of understanding the advertising landscape, including competition and bidding strategies, to maximize the impact of marketing efforts.

Takeaways

Brand awareness is crucial for gaining exposure and recognition.
Retargeting helps push potential customers over the finish line.
A balanced budget allocation is key for effective advertising.
Video content is becoming increasingly important in marketing.
Understanding your audience's behavior is essential for targeting.
Brand awareness should not be neglected in favor of conversions.
Lower intent objectives can be more affordable and effective.
The advertising landscape is competitive, similar to the stock market.
Adjust your marketing strategies based on your sales cycle.
Engagement and trust are vital for successful advertising campaigns.

9 months ago

8 minutes 26 seconds

Onya Mic Podcast

What is influencer marketing?

In this episode of the On Your Mic podcast, Ashley Monk discusses the evolution and significance of influencer marketing in the creator economy. She explores the differences between influencers and creators, the impact of platforms like TikTok, and the value of influencer marketing across various industries. The conversation emphasizes the importance of leveraging influencers to build brand trust and credibility, while also addressing the challenges and considerations in pricing and campaign management.

Takeaways

Influencer marketing has evolved significantly since the early 2000s.
TikTok has democratized the ability to go viral for creators.
Influencers leverage their credibility to endorse brands.
Creators focus on storytelling and may not show their faces.
Pricing for influencer marketing can vary widely.
Influencers help brands tap into new markets and build trust.
Influencer marketing is effective across various industries, including B2B and healthcare.
Creators can be more cost-effective than traditional influencers.
Using influencers with paid media enhances brand connection.
Building trust through influencer marketing is a long-term strategy.

9 months ago

8 minutes 10 seconds

Onya Mic Podcast

What is programmatic advertising?

In this episode, Ashley Monk dives into the world of programmatic advertising, explaining its definition, mechanisms, and best practices. She discusses how programmatic allows for automated buying and selling of digital ads across various platforms, emphasizing the importance of targeting specific demographics and behaviors. The conversation also covers when to effectively use programmatic advertising and when it may not be the best fit, particularly for smaller budgets. The episode concludes with a call for audience engagement and feedback.

Takeaways

Programmatic advertising automates the buying and selling of digital ads.
It allows targeting across multiple channels and platforms.
Effective programmatic strategies require a clear understanding of the target audience.
Programmatic works best for specific demographics and behaviors.
The number of touchpoints needed for conversion has increased post-pandemic.
Programmatic can be used for both top-of-funnel awareness and bottom-of-funnel retargeting.
Smaller budgets may benefit more from high-intent platforms like paid search.
Understanding demand-side platforms is crucial for programmatic success.
Programmatic can contextualize ads based on user location and behavior.
Audience feedback is essential for improving content and engagement.

Chapters

00:00 Introduction to Programmatic Advertising
03:34 Understanding Programmatic: Definition and Mechanism
06:30 Targeting Strategies in Programmatic Advertising
09:31 When to Use and When Not to Use Programmatic
10:48 Conclusion and Audience Engagement
11:32 Onya Mic Outro.mp3

9 months ago

12 minutes 10 seconds

Onya Mic Podcast

The Evolution of Social Media

Summary

In this episode, Ashley Monk discusses the evolving landscape of social media, emphasizing the shift from social interaction to interest-driven content. She explores how different generations engage with platforms like Instagram, highlighting the unique preferences of Boomers, Gen X, Millennials, and Gen Z. The conversation provides insights into effective marketing strategies tailored to each demographic, focusing on the importance of content quality and engagement metrics.

Takeaways

Social media is transitioning from social interaction to interest-driven content.
Understanding generational differences is crucial for effective marketing.
Boomers and Gen X prefer educational and interactive content.
Millennials value aesthetics but are shifting towards quality content.
Gen Z seeks authenticity and relatability in brand interactions.
Content quality and storytelling are essential for engagement.
Short-form videos are a powerful tool for reaching new audiences.
Engagement metrics are evolving; DMs and saves are becoming more important.
Brands should tailor their strategies to specific generations.
Reintroducing your brand consistently is key to attracting new followers.

9 months ago

16 minutes 22 seconds

Onya Mic Podcast

The Impact of Internal Marketing on Organizations

Welcome to the Onya Mic Podcast with your host Ashley Monk. In this episode, Ashley is joined by Leah Hartzell who is currently a faculty member at the Indiana Wesleyan Institute's business division.

Internal marketing brings an organization together to work on a mission toward the vision. Leah believes that the most important audience of a brand is its employees. The more these people understand and connect with an organization's brand, there will be more advocates for what the organization stands for.

Ready to dive in? Here are three key topics that Ashley and Leah touch on in this episode:

1. Why internal marketing can be an overlooked aspect of business

2. Strategies for marketing to your team

3. What it's costing you when you don't engage your team

Enjoy this conversation and let us know what your thoughts are on this episode. We are excited to connect with you!

https://www.onyamark.com/

2 years ago

26 minutes 11 seconds

Onya Mic Podcast

Grassroots Marketing in the Sports Industry

Today we welcome sports marketing professional and the events manager of the Indianapolis Colts Taylor Sidwell. Join in the conversation as Ashley Monk interviews Taylor. Together they talk about grassroots marketing for sports and some of Taylor's stories.

Here are three key topics to keep in mind as you dig into this episode:

1. What grassroots marketing is and isn't.

2. Challenges and opportunities in adding a personal connection to your marketing

3. Factors that indicate your efforts are a success

Sports isn't just about the games; it's a unifying force. It serves as a platform for spreading ideas that can positively impact communities. By spotlighting exceptional sports experiences through grassroots marketing, we actively contribute to the positive influence sports can have.

Do you agree? Connect with us via our social channels and let's talk about your thoughts on this episode.

2 years ago

26 minutes 38 seconds

Onya Mic Podcast

Hospitality Marketing in the Post-Pandemic World

According to EY, despite the economic pressures and challenges of this year, the hospitality industry defies expectations with rising demands. This was attributed to the years-long pandemic that created a pent-up demand for leisure and encouraged people to explore new destinations.

In this episode of the Onya Mic Podcast, Ashley Monk interviews Tina Crawford, Area Director of Sales Hotel Indy. Join in the conversation as they talk about the hospitality industry and marketing.

It is no secret that you need to tailor your marketing to cut through the noise and get the attention of the community that you want to attract. Tina talks about the collaboration done for the marketing of Hotel Indy and the strategies their team utilized to bring people to the hotel with diverse interests and backgrounds.

Marketing challenges and opportunities are also discussed and Tina shares the differences in marketing after the pandemic concerning hospitality. Investing in public relations is an opportunity that is also highlighted in this episode.

We are excited to deliver this conversation to you. Don't wait and dive right into it.

Subscribe to our newsletter to be the first one to hear about the new episodes we release. You know your potential. Let us get you there. Onya mark, get set, grow!

https://www.onyamark.com/

2 years ago

33 minutes 10 seconds

Onya Mic Podcast

The Ultimate Guide for GA4

Welcome to the Onya Mic Podcast, where we reveal the secrets of Google Analytics 4 (GA4) and how it can revolutionize your marketing efforts. In this episode, we present the ultimate guide to GA4, equipping you with the knowledge and strategies to maximize its potential for your organization.

Key Takeaways That Will Transform Your Analytics Game:

#1 Know the key differences of GA4 to universal analytics: Say goodbye to outdated tracking methods and discover the game-changing features of GA4.

#2 The best practices to implement this for your business: Take advantage of these practices before getting started to make the most of this robust tool.

#3 Privacy and compliance: Consumer privacy is a priority with GA4.

Ready to unleash the power of GA4? Let us help you make your potential into actual growth.

Here's where you'll find us:

Ashley Monk

Facebook: https://facebook.com/iamashleymonk

Instagram: @iamashleymonk

LinkedIn: www.linkedin.com/in/ashleymonk

Onya

Facebook: https://www.facebook.com/onyamarketing

Instagram: @onyamarketing

Website: https://www.onyamark.com/

2 years ago

9 minutes 7 seconds

Onya Mic Podcast

Why You Need LinkedIn for Your Business

Welcome to the Onya Mic Podcast, where we equip business owners like you with the insights and strategies to harness the full potential of LinkedIn. In this episode, we reveal the secrets to igniting your professional growth and propelling your business forward on this dynamic platform.

Key Takeaways That Will Transform Your Business:

#1 Elevate Your Brand Reputation with LinkedIn

#2 Generate High-Quality Leads

#3 Maximize LinkedIn's Business Tools

Curious and want to know more about leveraging LinkedIn to grow your business? Let us help you.

Here's where you'll find us:

Ashley Monk

Facebook: https://facebook.com/iamashleymonk

Instagram: @iamashleymonk

LinkedIn: www.linkedin.com/in/ashleymonk

Onya

Facebook: https://www.facebook.com/onyamarketing

Instagram: @onyamarketing

Website: https://www.onyamark.com/

2 years ago

7 minutes 44 seconds

Onya Mic Podcast

Why does PR matter as part of your marketing strategy?

Welcome back to the Onya Mic Podcast! In this episode, your host Ashley Monk interviews Casey Cawthon, Vice President of Marketing Communications at the Indy Chamber, an organization dedicated to supporting entrepreneurs, small businesses, and enterprises across the nine-county Indy region. Join us as we explore the significance of public relations (PR) within your marketing strategy.

In the face of marketing downturns, many businesses often overlook the importance of PR and prioritize other strategies they perceive as more effective. However, this mindset is a common misconception that can hinder their overall marketing success.

During this episode, we dive into three key aspects that will help you understand why PR matters and how to leverage it effectively:

Sell your story amidst challenging situations: Learn why you need to craft and communicate your brand's narrative during difficult times, enabling you to maintain a strong presence.

Important PR metrics to quantify: Make informed decisions by knowing which measurements matter.

PR Tactics you can take advantage of: Explore practical strategies and tactics that can amplify your PR initiatives, elevating your brand's visibility and reputation.

Listen to this highlight episode of the Onya Mic Podcast Season 2 and make the most out of your marketing. It is time to get your business out there.

You know your potential. Let us take you there.

Get in touch with Casey Cawthon via her social channels and get a conversation rolling.

Instagram: @CaseyNCawthon

Twitter: @CaseyNCawthon

LinkedIn: Casey Cawthon

2 years ago

30 minutes 58 seconds

Onya Mic Podcast

Convert Your Instagram Followers to Loyal Customers

Welcome to the Onya Mic Podcast, your source for insightful marketing strategies and tips. In this episode, we focus on how you can make your Instagram followers count. If you've found yourself pouring countless hours into Instagram without seeing results in terms of sales and follower engagement, this episode is for you.

Here are the three key takeaways from this episode:

Cliche Alert! Define Your Goals: Because you won't know how to gauge your success if you are not aiming for anything. And it's simple enough when you are just aiming for any result.

Leverage Social Proof: This plays an important role in building trust with your audience.

Build a Trustworthy Community: Doing what you say you will do is the way you get people to trust you.

Learn how to make your content valuable, informative, and actionable to keep your audience coming back for more. We also delve into the importance of reviewing your Instagram strategy, analyzing metrics, and many more!

You know your potential. Let us help you get there.

Let's socialize! Tag us in a story to let us know that you are enjoying this podcast.

Here's where you'll find us:

Ashley Monk

Facebook: https://facebook.com/iamashleymonk

Instagram: @iamashleymonk

LinkedIn: www.linkedin.com/in/ashleymonk

Onya

Facebook: https://www.facebook.com/onyamarketing

Instagram: @onyamarketing

2 years ago

7 minutes 46 seconds