The Big 12 is in the middle of an identity crisis — and the first four additions are leading the charge. BYU, Cincinnati, and Houston are dominating the Big 12 title race while legacy programs like K-State, Oklahoma State, Baylor, and Iowa State struggle to keep up. What does that mean for the league’s national perception, playoff chances, and TV reputation? John Kurtz breaks down why the newcomers are thriving, why ESPN suddenly cares again, and why the rest of the Big 12 needs to step up fa...
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