Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a thoughtful conversation on a topic that rarely gets enough attention in Marketing Ops: values-based leadership. Their guest is Jaime López, Head of Marketing at Ververica. Jaime’s background spans engineering, machine learning, technical marketing, and operations, along with leading global teams a...
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Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a thoughtful conversation on a topic that rarely gets enough attention in Marketing Ops: values-based leadership. Their guest is Jaime López, Head of Marketing at Ververica. Jaime’s background spans engineering, machine learning, technical marketing, and operations, along with leading global teams a...
The Data Disconnect: Restoring Common Sense and Context to Marketing Analytics
Ops Cast
47 minutes
1 month ago
The Data Disconnect: Restoring Common Sense and Context to Marketing Analytics
Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Nadia Davis, VP of Marketing, and Misha Salkinder, VP of Technical Delivery at CaliberMind. Together, they explore a challenge many Marketing Ops professionals face today: how to move from being data-driven to being data-informed. Nadia and Misha share why teams often get lost in complexity, how overengineering analytics can disconnect data...
Ops Cast
Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a thoughtful conversation on a topic that rarely gets enough attention in Marketing Ops: values-based leadership. Their guest is Jaime López, Head of Marketing at Ververica. Jaime’s background spans engineering, machine learning, technical marketing, and operations, along with leading global teams a...
