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Ops Cast

MarketingOps.com

226 episodes

4 days ago

Text us your thoughts on the episode or the show! In this special episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, the crew reflects on the final chapter of MOPsapalooza, the flagship MarketingOps.com conference that has defined the community for years. Michael is joined by Mike Rizzo, Naomi Liu, and Audrey Harze to look back on what made MOPsapalooza 2025 in Anaheim unforgettable. Together, they share their favorite moments, the energy of the event, and how it ...

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All content for Ops Cast is the property of MarketingOps.com and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Text us your thoughts on the episode or the show! In this special episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, the crew reflects on the final chapter of MOPsapalooza, the flagship MarketingOps.com conference that has defined the community for years. Michael is joined by Mike Rizzo, Naomi Liu, and Audrey Harze to look back on what made MOPsapalooza 2025 in Anaheim unforgettable. Together, they share their favorite moments, the energy of the event, and how it ...

Show more...

Episodes (20/226)

Ops Cast

The Final MOPsapalooza: Celebrating Community and What Comes Next

Text us your thoughts on the episode or the show! In this special episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, the crew reflects on the final chapter of MOPsapalooza, the flagship MarketingOps.com conference that has defined the community for years. Michael is joined by Mike Rizzo, Naomi Liu, and Audrey Harze to look back on what made MOPsapalooza 2025 in Anaheim unforgettable. Together, they share their favorite moments, the energy of the event, and how it ...

1 week ago

49 minutes

Ops Cast

Simplifying the Complex: Attribution, Alignment, and What Really Matters with Penny Hill

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Penny Hill, Founder and Principal Consultant at Three Threads Consulting. Penny has built her career at the intersection of marketing, operations, and strategy, helping teams simplify complexity, connect departments, and make data more meaningful. The conversation centers on one of the most common sources of friction in go-to-market teams: ...

1 week ago

48 minutes

Ops Cast

Practical AI for Marketing and Ops with Tracey Fudge

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Tracey Fudge, AI Operations Architect and Agentic Workflow Designer at AI By Thrive. Tracey has spent the past several years working hands-on with language models, automation systems, and what she calls agentic workflows. She helps marketing and operations teams move past AI buzzwords and turn technology into practical tools that drive be...

2 weeks ago

53 minutes

Ops Cast

Building MOps in Highly Regulated Industries with Danielle Balestra

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Balestra, a seasoned fractional marketing technology executive with experience building teams and stacks in both regulated and non-regulated industries. The conversation examines the requirements for running effective marketing operations in highly regulated industries, including finance, healthcare, and legal services. Danielle sh...

3 weeks ago

43 minutes

Ops Cast

From Scrappy to Scalable: Martech Maturity in HubSpot with Danielle Urban

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Urban, Co-founder and CEO of Cartographer Consulting. Danielle brings a blend of demand generation, operations, and HubSpot expertise, helping early-stage startups and scaling teams build smarter, more sustainable marketing systems. The conversation focuses on Martech maturity, how to know when you have outgrown your current setup,...

1 month ago

50 minutes

Ops Cast

From Ticket-Taker to Strategic Influencer with Sarah Lane-Hawn

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sarah Lane-Hawn, a fractional marketing leader and consultant who helps organizations shape their go-to-market strategy and build operational infrastructure with intention. Sarah brings experience leading both marketing operations and demand generation, offering a clear view of how these functions can work together more strategically. The d...

1 month ago

56 minutes

Ops Cast

The Human Side of Marketing Ops with Sari Hegewald

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sari Hegewald, Vice President of Marketing Operations at CeriFi. Sari leads a 10-person team covering marketing automation, creative, content, events, and more, and brings a unique perspective on the human side of marketing operations. She explains why the best MOps leaders focus not only on campaigns and systems but also on relationships, ...

1 month ago

55 minutes

Ops Cast

Uncovering Company-Level Impact: Rethinking Social Attribution with Chris Golec and Emily Gustin

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Chris Golec, Founder and CEO of Channel99, and Emily Gustin, Business Development Manager at LinkedIn. Chris and Emily share how the shift from individual-level to company-level attribution is transforming how B2B marketing teams measure ROI, particularly in social media. They discuss how LinkedIn and Channel99 are partnering to provide mar...

1 month ago

56 minutes

Ops Cast

Bridging the Gap: Building Mutual Understanding Between Marketing and Ops with Monica Wright

Text us your thoughts on the episode or the show! In this special 200th episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Monica Wright, growth and demand generation leader with deep experience in both marketing operations and demand generation. Monica brings a rare dual perspective on what it takes for marketing and operations teams to work together effectively. In this episode, Monica discusses the often-overlooked challenge of mutual understan...

1 month ago

53 minutes

Ops Cast

Translating Data to Boardroom Impact with Jon Russo

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Jon Russo, founder of B2B Fusion and former CMO of high-tech companies across Silicon Valley, New York City, and Luxembourg. Jon shares his insights on why Marketing Operations professionals often struggle to communicate their impact to the C-suite and how AI, cleaner data, and strategic thinking are changing the game. Jon dives into ...

1 month ago

48 minutes

Ops Cast

When ROI Comes for Your MQLs: Hard Truths with Ellie Cary

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Ellie Cary, Senior Demand Generation Manager at StarTree. Ellie shares her experience navigating marketing performance challenges, including what happens when teams hit MQL goals but still face cuts, and why ROI visibility has become critical for MOps leaders. Ellie discusses the limitations of attribution and reporting, how over-engineered ...

2 months ago

59 minutes

Ops Cast

Mapping the Customer Journey: B2C Lessons for B2B Teams with Pradeep Manivannan

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Pradeep Manivannan, Martech Consultant at Academy Sports & Outdoors. Pradeep brings extensive experience from roles at eBay, Salesforce, and Nordstrom, offering a unique perspective on connecting data, building journey-based experiences, and aligning marketing operations across channels. Pradeep explains how to map customer journeys effe...

2 months ago

53 minutes

Ops Cast

Building Trust in an Age of AI with Karen Kranack

Text us your thoughts on the episode or the show! In this episode of Opscast, Michael Hartmann and Naomi Liu are joined by Karen Kranack, Director of Applied AI Strategy and Experience, to explore the intersection of AI, brand strategy, and trust. Karen shares her insights on how AI is transforming marketing and operations, while emphasizing the importance of building and maintaining trust in this rapidly evolving field. We dive into key considerations for marketing professionals as they navi...

2 months ago

51 minutes

Ops Cast

The Foundational Operations Gap with Evan Kubitschek

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Evan Kubicek, founder of Grow Rogue. Evan brings 15 years of experience in marketing operations and shares insights on what he calls the foundational operations gap, a critical area that many early-stage companies overlook as they scale. Evan explains why addressing foundational processes and systems early on is essential to avoid building ...

2 months ago

45 minutes

Ops Cast

Inside the CMO Mindset: Budget Gaps, Burnout, and the Role of AI with Ahmed Datoo

Text us your thoughts on the episode or the show! In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, Michael Hartmann speaks with Ahmed Datoo, CEO and co-founder of Allgood and a self-described recovering CMO. Ahmed reflects on his time leading marketing teams and shares a candid perspective on why CMOs struggle with attribution, budget allocation for MarketingOps, and the ongoing pressure to justify impact across creative, analytical, and strategic dimensions. The conve...

2 months ago

58 minutes

Ops Cast

How AI Upleveled the Promise of Personalization with Dean de la Peña

Text us your thoughts on the episode or the show! In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu speak with Dean de la Peña, VP of Identity, Data Strategy, and SaaS at Resonate. Dean discusses the role of predictive intelligence in marketing and explains how brands can utilize more comprehensive data signals to enhance audience targeting and personalization. He also outlines the importance of identity resolution and d...

3 months ago

50 minutes

Ops Cast

Will MQAs Replace MQLs? with Andrea Frazier and Jessica Fewless

Text us your thoughts on the episode or the show! Text us your thoughts on the episode or the show! In this episode of Ops Cast by MarketingOps.com (powered by The MO Pros), hosts Michael Hartmann, Mike Rizzo, and Naomi Liu delve into one of the most discussed shifts in B2B marketing and revenue operations: the evolving roles of Marketing Qualified Leads (MQLs) and Marketing Qualified Accounts (MQAs). In this episode, you’ll learn: Why the traditional MQL model may be falling short and where...

3 months ago

52 minutes

Ops Cast

Inside the Community-Building Power of Women in Marketing Operations

Text us your thoughts on the episode or the show! Text us your thoughts on the episode or the show! In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu to explore the role of community within the Marketing Operations profession. What does community look like for Marketing Ops professionals? Why is it more than just networking? And how do different experiences transform what people need from a profession...

3 months ago

1 hour 2 minutes

Ops Cast

How Can Marketers Partner with Sales in the Boardroom with Kyle Priest and Eric Hollebone

Text us your thoughts on the episode or the show! On today's episode, we talk with Kyle Priest (former CMO, CRO, COO, and President at multiple SaaS firms and agencies) and returning guest Eric Hollebone (President & COO at Demand Lab) to discuss what it really takes for marketing to have a voice at the leadership table. Together, they explore how alignment between marketing, sales, and RevOps creates not only better stories but better business results—and how marketers can shift their mi...

3 months ago

59 minutes

Ops Cast

Alignment in Action: Turning Metrics into Meaningful Business Results with Pratibha Jain

Text us your thoughts on the episode or the show! On today's episode, we talk with seasoned B2B marketing leader Pratibha Jain, who has spent nearly two decades driving demand, growth, and operational excellence across multiple industries. From cloud computing to HR tech, she’s seen—and measured—it all. Together, they unpack how to bridge gaps between marketing, sales, and operations to deliver measurable business impact. Tune in to hear: Why alignment between Marketing Ops, RevOps, and...

3 months ago

56 minutes