Will MQAs Replace MQLs? with Andrea Frazier and Jessica Fewless

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Ops Cast

MarketingOps.com

226 episodes

4 days ago

Text us your thoughts on the episode or the show! In this special episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, the crew reflects on the final chapter of MOPsapalooza, the flagship MarketingOps.com conference that has defined the community for years. Michael is joined by Mike Rizzo, Naomi Liu, and Audrey Harze to look back on what made MOPsapalooza 2025 in Anaheim unforgettable. Together, they share their favorite moments, the energy of the event, and how it ...

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Will MQAs Replace MQLs? with Andrea Frazier and Jessica Fewless

Ops Cast

52 minutes

3 months ago

Will MQAs Replace MQLs? with Andrea Frazier and Jessica Fewless

Text us your thoughts on the episode or the show! Text us your thoughts on the episode or the show! In this episode of Ops Cast by MarketingOps.com (powered by The MO Pros), hosts Michael Hartmann, Mike Rizzo, and Naomi Liu delve into one of the most discussed shifts in B2B marketing and revenue operations: the evolving roles of Marketing Qualified Leads (MQLs) and Marketing Qualified Accounts (MQAs). In this episode, you’ll learn: Why the traditional MQL model may be falling short and where...