In today's episode, I chat with Bill from SalesCaptain about building a go-to-market agency that prioritizes ROI over vanity metrics.
We discuss his three-phase approach to launching outbound campaigns within 3-4 weeks, focusing on targeting, messaging, and infrastructure. Bill shares his perspective on the ongoing battle between AI and spam filters, explaining why message-market fit is becoming more critical as outbound gets more expensive. We explore creative campaign strategies, from scraping conference attendee apps to leveraging website visitor data with tools like RB2B, and discuss why volume still matters more than hyper-complex intent signals for most businesses. Bill also reveals his vision for the future of outbound, where BDRs focus on high-value interactions while automation handles first touches.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:15) What SalesCaptain Does and Client Profile
(01:11) The Three-Phase Launch Process
(02:02) ICP vs Actual Customer Profile
(02:59) AI's Role in Data vs Copywriting
(04:04) The Four-Month Pilot and ROI Tracking
(06:11) Creative Campaign Examples and Intent Signals
(07:27) RPA and Conference Attendee Scraping
(09:19) Volume vs Creativity: The 10K-50K Sweet Spot
(12:08) Bill's Journey from Growth Hacker to Agency Founder
(14:18) Building a $1.5M Business with Cold Email
(16:09) Future Trends: List-First Strategy
(17:02) AI BDR for Real-Time Reply Management
(19:06) First Touch Automation and the Evolution of BDRs
🔗 CONNECT WITH BILL
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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