In today's episode, I chat with Bharatt Arorah, Head of GTM at Growth Engine X about building personalized outbound campaigns that scale to thousands of prospects while maintaining genuine relevance.
We explore his agency's approach to B2B cold email, from setting up email infrastructure to launching multiple test campaigns in the first 60 days to find message-market fit. Bharatt shares specific campaign examples that doubled reply rates, including scraping case studies from prospect websites, identifying competitors using AI, and delivering free value upfront. We discuss his journey from running a YouTube marketing agency to discovering cold email as a scalable skill, and why he views it as a private ad network where you can reach anyone with relevant messages.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:34) What Bharatt Does and Client Profile
(02:50) First 30-60-90 Days Working Together
(04:40) Experimentation and Finding Winning Campaigns
(07:03) Most Creative Campaign Examples
(09:06) Case Study Scraping and Competitor Research
(10:52) The Importance of Intent Signals
(12:01) Value-First Approach and Building Trust
(13:00) Journey into GTM Engineering
(17:09) Cold Email as a Universal Skill
(17:31) Future of the GTM Space
(19:22) Where to Find Bharatt
🔗 CONNECT WITH BHARATT
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
In today's episode, I chat with Kevin Patrick from Astris Partners about building premium fractional outbound systems that crack notoriously difficult markets like pharma and life sciences.
We explore their unique onboarding process involving three 1-hour workshops to deeply understand client triggers, and Kevin shares a fascinating case study about helping a molecular testing company reach poultry farms during bird flu outbreaks - generating millions in qualified pipeline. Kevin explains their philosophy of "personalizing the list" rather than just the messaging, walks through their Clay and N8N workflows for real-time research, and discusses why mastering the craft manually before scaling with AI is essential.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:32) What Astris Partners Does
(01:39) Onboarding Process: Three Workshop Approach
(03:00) Philosophy of Personalizing Lists vs Messages
(04:40) Client Success Stories and Case Studies
(06:00) Molecular Testing Company: Bird Flu Detection Case Study
(08:40) Finding Farms During Bird Flu Crises
(11:00) Results: 100+ Meetings and Millions in Pipeline
(11:40) Email Copy Structure and Messaging Approach
(13:00) Research Process with Clay and Claygent
(14:20) Importance of Prompt Testing and Iteration
(15:00) Kevin's Journey into GTM Engineering
(16:00) School Project to 7-Figure Clothing Business
(17:40) Discovery of Cold Email's Power
(18:00) Bad Agency Experience Leading to Astris Partners
(19:00) Meeting Co-founder Boris and Company Formation
(20:00) What Kevin's Excited About
(21:40) Restoring Trust in Outbound Services
(21:40) The Importance of Learning the Craft Manually
(23:00) Reflection and Continuous Improvement
(24:40) Closing and Contact Information
🔗 CONNECT WITH KEVIN
👥 LinkedIn
💻 Website
🎥 YouTube
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
In today's episode, I chat with Gilbert from Enablement.ch about building scalable go-to-market systems that blend automation with human expertise.
We explore his agency's unique approach to outbound - combining done-for-you services with an enablement platform that teaches clients to implement their own systems. Gilbert walks through his client onboarding process, explaining how he uses AI to conduct deep research on targeting, personas, and pain points before the first kickoff call. He shares one of his most creative campaigns: reaching out to potential clients by demonstrating his process in real-time, programmatically finding leads for prospects and pre-writing sequences as follow-ups. We discuss the evolving channel strategy - when to go high-volume versus multi-channel account-based, and how deal size and market fragmentation should drive your approach. Gilbert also shares his perspective on the future of sales teams, predicting smaller, more technical teams where GTM engineers and skilled BDRs replace large SDR organizations.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:24) What Enablement.ch Does and Client Profile
(01:00) Client Onboarding: The First 30-60-90 Days
(02:40) Creative Campaign Example: Demonstrating Process in Real-Time
(05:40) Multi-Channel Strategy: Email, LinkedIn, and Phone
(07:00) When to Go High-Volume vs Account-Based
(08:40) Gilbert's Journey into GTM Engineering
(10:00) The Rise of the GTM Engineer Role
(11:00) Future of Sales Teams and Automation
(12:40) Human vs AI in Sales Development
(14:00) MCP Services and Autonomous Agents
(15:40) Closing and Contact Information
🔗 CONNECT WITH GILBERT
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
In today's episode, I chat with AJ Cassata from Revenue Boost about building effective cold email and LinkedIn outreach systems for B2B companies. We explore his agency's evolution from consulting to done-for-you services, and how they've adapted their strategies as deliverability challenges have intensified over the past year.
AJ shares his comprehensive onboarding process, including the 20-page form that captures crucial client information, and how his team uses a custom GPT trained on Clay capabilities to generate campaign strategies. We discuss the reality of personalization - why it's more of an amplifier than a core strategy, and why your offer and targeting matter far more than a clever first line.
He walks through a creative campaign using AI to fully customize emails based on job title, industry, and company research, and explains why thinking about both spam algorithms and reply rates has become essential. We also explore his background in door-to-door sales, the agency's shift toward inbound marketing, and his perspective on the future of cold email as competition intensifies.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:12) What Revenue Boost Does and Service Evolution
(00:32) First 30-60-90 Days with New Clients
(01:30) Infrastructure Setup and Warmup Strategy
(01:50) The 20-Page Onboarding Form
(02:27) Using Custom GPT for Campaign Strategy
(03:24) Personalization Philosophy: Amplifier vs Core Strategy
(05:02) Creative Campaign: AI-Customized Emails
(06:44) Balancing Deliverability and Reply Rates
(07:23) AJ's Journey: From Door-to-Door to Agency Owner
(09:40) Current Client Acquisition Channels
(10:44) Why Cold Email Agencies Face Unique Challenges
(11:03) Future of Cold Email and Deliverability
(12:18) The Fundamentals Never Change
(14:07) Closing and Contact Information
🔗 CONNECT WITH AJ
👥 LinkedIn
🎥 YouTube
📧 Email - aj@revenueboost.net
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
In today's episode, I chat with Bill from SalesCaptain about building a go-to-market agency that prioritizes ROI over vanity metrics.
We discuss his three-phase approach to launching outbound campaigns within 3-4 weeks, focusing on targeting, messaging, and infrastructure. Bill shares his perspective on the ongoing battle between AI and spam filters, explaining why message-market fit is becoming more critical as outbound gets more expensive. We explore creative campaign strategies, from scraping conference attendee apps to leveraging website visitor data with tools like RB2B, and discuss why volume still matters more than hyper-complex intent signals for most businesses. Bill also reveals his vision for the future of outbound, where BDRs focus on high-value interactions while automation handles first touches.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:15) What SalesCaptain Does and Client Profile
(01:11) The Three-Phase Launch Process
(02:02) ICP vs Actual Customer Profile
(02:59) AI's Role in Data vs Copywriting
(04:04) The Four-Month Pilot and ROI Tracking
(06:11) Creative Campaign Examples and Intent Signals
(07:27) RPA and Conference Attendee Scraping
(09:19) Volume vs Creativity: The 10K-50K Sweet Spot
(12:08) Bill's Journey from Growth Hacker to Agency Founder
(14:18) Building a $1.5M Business with Cold Email
(16:09) Future Trends: List-First Strategy
(17:02) AI BDR for Real-Time Reply Management
(19:06) First Touch Automation and the Evolution of BDRs
🔗 CONNECT WITH BILL
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW
If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH
You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
In today's episode, I chat with Ben Reed, founder of RevyOps, about solving the data fragmentation problem that prevents GTM agencies from scaling beyond 5-10 clients.
We explore the "yo-yo effect" that plagues agencies when they try to grow, and why the real constraint isn't sales but fulfillment and data operations. Ben shares his unconventional journey from philosophy major to oil & gas data platforms to building RevyOps, explaining how the same data aggregation challenges exist across industries. We discuss why agencies waste resources re-enriching the same contacts multiple times, the technical limitations of using Airtable or Supabase for large-scale GTM data, and how building a centralized "master record" can enable agencies to scale to 20-40 clients profitably. He explains why vertical specialization is the key to sustainable agency growth.
Enjoy 🙂
(00:00) Introduction to Outbound Visits
(00:25) What RevyOps Does and Why
(01:16) The GTM Agency Scaling Problem
(02:42) The Yo-Yo Effect: Why Agencies Can't Scale
(03:53) Pick One Client Type and Master It
(05:23) The Problem Everyone Misses: Data Fragmentation
(08:17) Beanstalk Consulting Case Study
(09:54) Understanding Data Volume in Outbound
(11:05) Why Airtable and Supabase Don't Work at Scale
(16:13) BigQuery vs Postgres for GTM Data
(17:56) Ben's Journey: Philosophy to Oil & Gas to RevyOps
(24:18) Contact Information and Getting Started
🔗 CONNECT WITH BEN REED
👥 LinkedIn
💻 Website
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW
If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH
You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
In today's episode, I chat with Ben Holley from Cyft AI about building a comprehensive TAM of 20,000+ MSPs and why cold email should be treated as a private ad network rather than one-to-one sales outreach.
Ben shares his multi-source list building strategy using BuildWith, Clutch, and lookalike models, explaining why MSPs are notoriously difficult to find through traditional database searches. We discuss his straightforward messaging philosophy - that timing and relevance matter far more than personalization - illustrated by his own response to a sketchy cold email simply because it was timely. Ben reveals his biggest mistake as an SDR (spending 20 minutes crafting emails that landed in spam), his approach to handling deliverability challenges, and his vision for retargeting cold prospects through paid ad campaigns to create more efficient nurture funnels.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:29) What Cyft AI Does and Target Market
(01:10) Current GTM Strategy and Outreach Channels
(02:38) List Building: Finding 20K MSPs Across Multiple Sources
(05:12) Why MSPs Are Hard to Find in Databases
(06:03) Cold Email and LinkedIn Campaign Strategy
(07:21) Why Personalization Doesn't Matter as Much as Timing
(09:06) Biggest Mistakes: Over-Researching and Wrong Mindset
(10:41) Thinking of Cold Email as a Marketing Activity
(12:00) Importance of Strong Website for Conversion
(12:54) Solving Deliverability and Outlook Challenges
(13:27) Future Plans: Retargeting Non-Converters with Paid Ads
(14:20) Building Efficient Nurture Funnels Across Channels
🔗 CONNECT WITH BEN
👥 LinkedIn
💻 Website
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
In today's episode, I chat with Mohan from Spring Drive about building modern B2B outbound systems that prioritize strategy over tactics.
We explore his journey from BDR to agency founder, discussing how he discovered Clay over two years ago and why sales fundamentals matter more than fancy tech. Mohan shares a creative campaign that landed 28 meetings in the first month by scraping product data and using AI to craft hyper-personalized messages for B2B retail prospects. We dive into his "balanced theory" framework for competitive messaging, why most companies waste time on surface-level personalization, and how to think strategically about differentiation in crowded markets. Mohan also shares his predictions for the future of GTM, including the shift from data-based personalization to fully customized funnels and offers.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:40) What Spring Drive Does and Client Focus
(01:27) The First 30-60-90 Days Process
(04:36) Creative Campaign: B2B Retail Case Study
(09:08) Copywriting Philosophy and Hidden Objections
(10:56) Balanced Theory: Competitive vs Good Messaging
(14:50) Understanding Market Competition
(15:07) Mohan's Journey from BDR to Founder
(18:30) Why Sales Fundamentals Beat Pure Tech
(23:05) Future of GTM: Personalized Funnels and Strategy
(27:00) The Coming Dip in AI Adoption
🔗 CONNECT WITH MOHAN
👥 LinkedIn
💻 Website
🔗 CONNECT WITH SAURAV
🎥 YouTube Channel
🐦 X (Twitter)
📸 Instagram
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
In today's episode, I chat with Orestas, VP of Accounts at A-Sales, about running successful multi-channel outbound campaigns across Europe and globally.
We explore their comprehensive approach that combines cold email, cold calling, and LinkedIn outreach, diving into how they've booked over 3,000 meetings by sending 5+ million emails. Orestas shares fascinating case studies, including their work with Google on account-based marketing campaigns targeting Fortune 5000 companies, and a field service management software campaign that generated 600 appointments in 8 months. We discuss the importance of industry-specific channel selection, the power of aged domains for Outlook deliverability, and why maintaining close feedback loops with clients is crucial for lead quality.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:23) What A-Sales Does and Services Offered
(01:30) First 30-60-90 Days Client Onboarding Process
(05:17) Google Account-Based Marketing Case Study
(06:45) Field Service Management Software Success Story
(09:19) Multi-Channel vs Single-Channel Approach
(10:12) Cold Calling for Local Business Industries
(11:35) Cold Email and LinkedIn for Commercial Clients
(12:37) Managing Outlook Deliverability Challenges
(13:21) Using Aged Domains for Better Inbox Rates
(14:09) Orestas's Journey into Sales and Lead Gen
(15:36) Building Case Studies and Social Proof
(17:24) Learning Clay, Instantly, and Other Tools
(18:47) Future of GTM and Outbound Space
(21:10) Where to Connect with Orestas
🔗 CONNECT WITH ORESTAS
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW
If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH
You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
In today's episode, I chat with Rishabh Gupta, Product Lead at Partao and freelance GTM engineer, about building foundational outbound systems for early-stage startups.
We dive deep into his approach to GTM engineering, exploring how he discovered that email-only campaigns don't work and why multi-channel outreach (email, calls, SMS, WhatsApp) is critical for Fortune 500 targets. Rishabh shares his journey from growth marketer to GTM engineer, explaining how his technical background (biomedical engineer turned software developer) helped him master Clay workflows and API integrations. We discuss the challenges of narrowing target customer personas, the importance of lead scoring with multiple data sources, and why GTM engineering is really just a subset of growth marketing. Rishabh also shares his vision for the future, predicting that GTM will become fully agentic with multiple small agents managed by a master orchestrator.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:21) What Rishabh Does and Client Types
(00:57) The 30-60-90 Day GTM Process
(01:45) Case Study: Multi-Channel Approach for B2B SaaS
(02:59) Why Email-Only Strategies Fail
(03:48) GCC Setup Service Case Study
(04:26) Rishabh's Journey into GTM Engineering
(06:19) Technical Background and Getting Started
(07:20) GTM Engineering vs Growth Marketing
(07:51) Future of GTM: Agentic Systems
(09:00) Closing and Contact Information
🔗 CONNECT WITH RISHABH
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW
If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH
You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
In today's episode, I talk to Louis Deslus from Era B2B about building full-service outbound systems that achieve exceptional results through natural, human-centered prospection.
We dive deep into his agency's multi-channel approach and explore how they achieved 180 meetings per month with a 7% conversion rate for a client. Louis shares his unique philosophy on creating genuine conversations rather than "selling," explaining why traditional sales principles still outperform AI-generated content. We discuss his journey from black hat SEO and early LinkedIn automation to founding a full-service agency, and explore tactics like industrializing referrals (achieving 90% meeting rates) and leveraging influencer networks. Louis also shares his perspective on the future of prospection, emphasizing that targeting and strategy will become increasingly critical as more companies adopt automation.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:21) What Era B2B Does and Client Types
(01:51) Approaching New Clients: Product-Market Fit Assessment
(03:46) Creating Discussions vs. Selling
(04:17) Traction Case Study: 180 Meetings per Month
(05:42) Natural Communication vs. AI-Generated Content
(07:24) Industrializing Referrals and Champion Networks
(09:59) Influencer Outbound Strategy
(10:31) Louis's Journey: From Black Hat SEO to Outbound
(13:06) The Importance of Manual Excellence Before Automation
(15:28) Future of Prospection: Targeting and Infrastructure Challenges
🔗 CONNECT WITH LOUIS
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
In today's episode, I chat with Nayab Osaf, a GTM engineer at StackOptimise, about her journey from HR recruiter to outbound expert and how her team achieves remarkable results through high-volume testing and AI-powered personalization.
We dive deep into StackOptimise's aggressive testing methodology, where Nayab launched 13 different campaigns in one day to rapidly discover message-market fit. She shares her philosophy on combining email, LinkedIn, and cold calling into an effective multi-channel strategy, and explains why adaptability is the key skill for succeeding in the rapidly evolving outbound space. Nayab also discusses the future of the industry, including Clay's new AI-powered lead generation feature and what it means for GTM engineers and agencies.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:21) What StackOptimise Does and Target Clients
(01:27) Most Creative Campaign Story
(04:04) The 13-Campaign Testing Strategy
(07:31) Message-Market Fit Discovery Process
(08:36) Email vs LinkedIn vs Cold Calling
(11:26) Nayab's Journey into GTM Engineering
(14:21) Creative vs Technical Skills in GTM
(15:00) Future of Outbound and Clay's New Features
(17:22) Where to Find Nayab
🔗 CONNECT WITH NAYAB
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW
If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH
You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
In today's episode, we talk to Leslie from Sales Led GTM Agency about building effective outbound strategies through micro-segmentation and buyer-centric thinking.
We dive deep into Leslie's approach to territory management and ICP refinement, exploring why most companies' ICPs are too broad and how to apply at least five layers of segmentation to create highly targeted micro-campaigns. Leslie shares her most successful campaign, a sales-led event sequence that won her a Sales Innovator of the Year award, and explains how to blend demand gen and lead gen activities effectively. We also discuss the evolution of sales as a profession, the current state of AI in outbound (what works and what doesn't), and why strategy must always come before tools.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:43) What Sales Led GTM Agency Does
(02:08) Leslie's Process: Territory Strategy First
(04:36) Micro-Segmentation and Five Layers Deep
(07:23) Time as a Variable in ICP Definition
(09:11) Most Creative Campaign: Sales-Led Event Sequence
(12:11) What's Old is New Again in GTM
(13:46) Leslie's Journey into Sales
(16:40) Where GTM is Heading with AI
(19:12) Closing and Contact Information
🔗 CONNECT WITH LESLIE
👥 LinkedIn
🐦 TikTok: @salestipstalk
🎥 YouTube
📚 Book: Profit Generating Pipeline
🔗 CONNECT WITH SAURAV
🎥 YouTube Channel
🐦 X (Twitter)
📸 Instagram
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
In today's episode, we talk to Malo Brinquin from Palladio GTM about building complete GTM engines for companies using Clay and modern automation tools.
We explore how Palladio approaches client work differently based on company size, from helping smaller startups automate outbound and save time for salespeople, to breaking down silos between marketing and sales teams in larger organizations. Malo shares a fascinating case study where they built deeply segmented campaigns using Clay to research prospects across multiple data points including age, education history, and career tenure. We discuss why hyper-segmentation beats generic messaging, how Clay extends far beyond outbound into inbound qualification and CRM hygiene, and why speed-to-lead can be cut in half with the right automation. Malo also addresses the common misconception that GTM engineers are just doing outbound, explaining the broader value of understanding how to connect systems and build proper GTM infrastructure.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:21) What Palladio GTM Does and Their Approach
(00:57) Client Fit and Company Size Differences
(02:32) Business School Case Study: Deep Research and Segmentation
(03:58) Six Campaigns from 1K People
(05:42) Why Hyper-Segmentation Wins
(07:06) Clay Beyond Outbound: Inbound and CRM Use Cases
(08:28) Speed-to-Lead and Lead Scoring
(10:11) The GTM Engineer Misconception
(10:58) Breaking Down Marketing and Sales Silos
(11:11) Future of Clay and Creative Use Cases
(14:00) Closing and Contact Information
🔗 CONNECT WITH MALO
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
In today's episode, I talk to Georgios from Relevance about building outbound systems for early-stage startups and why focusing on accelerator-backed companies became their winning niche.
We explore how Relevance evolved from list building to full-service outbound strategy, and why they specifically target "builder" founders who excel at product development but struggle with sales. Georgios shares their approach to signal-based prospecting, explaining how they use Clay to identify high-intent prospects rather than relying on generic demographics. We discuss their philosophy on strategic positioning in segmented markets, the importance of understanding founder personas, and why the tight-knit accelerator network creates powerful referral channels. Georgios also reveals their testing methodology for messaging and their vision for scaling through partnerships with top startup accelerators.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:21) What Relevance Does and Business Model
(00:57) Evolution from List Building to Full Strategy
(02:32) Why Focus on Early-Stage Startups
(03:58) Identifying "Builder" vs "Seller" Founders
(05:42) Signal-Based Prospecting with Clay
(07:06) Strategic Market Positioning
(08:28) Understanding Founder Personas
(10:11) The Accelerator Network Effect
(10:58) Testing and Messaging Methodology
(11:11) Scaling Through Partnerships
(14:00) Closing and Contact Information
🔗 CONNECT WITH GEORGIOS
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
In today's episode, we sit and talk to Alex from Launchyfi about the emerging role of go-to-market engineers and how they're reshaping B2B sales for startups.
We dive deep into Alex's journey from failed first startup to Chief Revenue Officer at age 20, and how those experiences led him to build Launchyfi, first as a fractional GTM engineering agency, now evolving into an AI-powered platform. Alex explains why the sales tech stack exploded from 100 tools in 2020 to 16,000 today, creating the need for GTM engineers who can select and orchestrate the right tools for each company's unique situation. He shares a compelling case study of taking a client from 1-2 demos per month per SDR to one demo per day by completely rebuilding their stack three times. We discuss why AI SDRs aren't enough, the vision for AI GTM engineers that could democratize access to $180K+ expertise, and Alex's controversial take on why existing sales tools adding AI features is like putting a better engine in a horse carriage.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:24) What Launchyfi Does and Business Model
(01:42) The Rise of Go-To-Market Engineering
(03:17) Why Traditional Agencies Don't Scale
(04:33) The Future: AI GTM Engineers vs AI SDRs
(05:10) Target Customer Segments and ICP
(06:21) Client Success Story: From 1-2 to 30+ Demos Monthly
(08:10) Systems Thinking: Building Self-Running Engines
(09:54) Alex's Entrepreneurial Journey
(10:19) First Startup: Nightclub Management Platform
(11:25) Lessons from Co-Founder Misalignment
(11:56) Joining Serenity GPT as SDR to CRO
(13:19) Birth of Launchyfi Agency
(14:21) Why Proven Experience Beats Age
(15:01) The Future Roadmap and Clay Killer Ambitions
(16:39) Where to Find Alex and Launchyfi
🔗 CONNECT WITH ALEX
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
In this episode of the Outbound Wizards podcast, I sit down with Niklas Huetzen, founder of Automindz Solutions, an AI and automation agency specialized in the recruitment space.
Nik shares his journey from running a failed e-commerce business during COVID to building recruitment systems for a Dubai-based agency that grew from 14 to 100 people. We explore his unique approach to recruitment outbound, where he monitors companies around the clock, aggregating hiring signals like multiple job postings, employee movements, and skill gaps into a centralized Airtable database. This data infrastructure enables highly contextualized AI messaging that goes far beyond basic personalization. Nik explains why recruitment is different from typical B2B sales, you're filling two pipelines (candidates and clients), and your product can say no. We discuss his multi-channel strategy combining email, LinkedIn connection requests, cold calling, and InMail, along with his lead scoring system that prioritizes which prospects get which channel based on hiring signal strength. Nik also shares candid lessons about focus and niche selection, explaining why his agency initially struggled by targeting too many industries before committing fully to recruitment. Looking ahead, he reveals his vision for agentic AI, building personal AI assistants for every recruiter that can autonomously build daily prospect lists and take actions based on structured data.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:36) What Automindz Does: AI & Automation for Recruitment
(02:16) Why Recruitment? The Client & Candidate Pipeline Challenge
(04:15) The Airtable System: Aggregating Hiring Signals
(06:20) Beyond Job Scraping: Context-Driven Personalization
(08:15) Multi-Channel Strategy: Email, LinkedIn, Cold Calling, InMail
(10:20) Lead Scoring: Prioritizing High-Signal Prospects
(11:35) InMail Strategy: Building Candidate Networks Over Time
(13:24) Industry Evolution: From Transactional CV Sending to Value Advisory
(15:51) Nik's Journey: Failed E-Commerce to Recruitment to Clay
(17:05) The Niche Selection Mistake: Why They Initially Avoided Recruitment
(18:13) The Biggest Learning: Stick to One Thing, Compound Your Knowledge
(19:54) Future Vision: Agentic AI Assistants for Every Recruiter
(22:44) Where to Find Nik and Automindz Solutions
🔗 CONNECT WITH NIK
👥 LinkedIn
💻 Website
🎥 YouTube
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW
If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH
You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
In today's episode, I talk to Lohit from Growth Engine X about building highly personalized outbound campaigns using Clay and scaling lead generation for B2B SaaS companies.
We dive deep into a case study where they transformed an underperforming e-commerce agency by fixing both their targeting and offer. Lohit shares how they moved from generic "spray and pray" outreach to strategic filtering based on company size (50+ employees), revenue ($1M+ annually), and technology stack (Shopify). He explains their unique "creative ideas" play where they suggest three specific ways to help prospects before asking for a meeting, and discusses adding personal touches like offering phone calls or mentioning nearby restaurants.
Lohit also opens up about his personal journey - from starting a grocery delivery startup in college during COVID, to becoming a freelancer, discovering growth hacking through LinkedIn automation, and eventually joining forces with Eric after battling tuberculosis. We explore the future of AI in outreach, including using it for CRM analysis to identify retargeting opportunities and creating hyper-personalized industry reports at scale.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:26) What Growth Engine X Does and Business Model
(01:00) Client Base: B2B SaaS Focus
(01:45) E-commerce Agency Case Study: The Problem
(02:15) Fixing the Targeting Strategy
(03:26) Transforming the Offer: From Generic to Value-Driven
(04:51) Most Creative Clay Play: Three Ideas Approach
(06:27) Adding Personal Touches: Phone Calls and Restaurant Meetings
(06:53) Journey into Outbound: From College Startup to Growth Hacking
(08:15) Getting Introduced to Clay and Joining Growth Engine X
(09:28) The Supportive Nature of the Outbound Community
(09:53) What Lohit is Excited About: AI and Scale
(10:29) Future Use Cases: CRM Analysis and Personalized Reports
(12:14) The Lead Hierarchy: Close Lost > Inbound > Outbound
(13:09) Where to Find Lohit Online
🔗 CONNECT WITH LOHIT
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW
If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH
You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
In today's episode, I chat with Alan Ruchtein from The Modern Seller Program about building go-to-market strategies from the ground up.
We dive deep into his process for understanding client businesses before touching any tools, exploring how he creates buyer persona matrices that map challenges, symptoms, and KPIs for different decision-makers. Alan shares his philosophy on why fundamentals trump tactics, explaining the critical mistake of jumping straight to tools like Clay without proper foundation work. We discuss his experience scaling teams at companies like Revolut and Landbot, the evolution of his messaging frameworks, and why he believes there's no single "right way" to do sales. Alan also shares his thoughts on AI's role in the future of sales.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:21) What the Modern Seller Program Does
(02:07) Alan's Client Onboarding Process
(03:30) Understanding Product-Market Fit First
(04:30) Buyer Persona Matrix Framework
(07:42) Messaging Strategy and Copy Development
(08:30) Multiple Approaches to Outbound Success
(11:55) Tools and Tech Stack Recommendations
(12:50) The Minimum Viable Product Approach
(14:45) Why Tools Don't Replace Strategy
(15:17) Common Mistakes: Jumping to Execution Too Fast
(16:18) Alan's Background and Journey
(17:39) Near-Death Experience and Moving to Barcelona
(19:11) Career Path: Landbot, Revolut, and Going Solo
(21:49) Future of AI in Sales and Go-to-Market
(23:24) Closing and How to Connect
🔗 CONNECT WITH ALAN
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.
In this episode, I sit down with Utkarsh Rana, Head of GTM at C17, one of the top lead generation and outbound agencies in the world.
Utkarsh shares the agency's sophisticated approach to automated lead generation using Trigify for intent-based prospecting, generating 6,000 qualified leads per week on autopilot through webhook integrations with Clay tables that handle verification, enrichment, and multi-channel sequencing. We dive deep into the critical distinction between ICP (Ideal Customer Profile) and ICS (Ideal Customer Situation), with Utkarsh explaining why most replies come from situation-based targeting rather than demographic profiles alone. He reveals C17's strategy for reaching enterprise accounts, maintaining low contact limits (maximum 3 people per company), ensuring every email is AI-personalized, and scaling infrastructure with numerous mailboxes to avoid spam filters. We explore his philosophy on AI tools in outbound, where he argues the industry needs to focus less on adopting every new AI tool and more on fundamentals: better offers, superior targeting, and higher volume.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:26) What C17 Does: Lead Gen Agency & Clay Partner
(00:54) Alex Hormozi Campaign: 1.7M Emails in 4 Weeks
(02:51) The Trigify System: 6K Leads Per Week on Autopilot
(04:23) Expanding by Account: Finding More Contacts from Valid Companies
(05:28) Miro & WNBA Success: Enterprise Outbound Strategy
(07:03) Utkarsh's Journey: Customer Support to Clay Expert to C17
(09:22) How Clay Changed Everything: Personalization at Scale
(10:29) ICS vs ICP: Ideal Customer Situation Framework
(11:47) Future of Outbound: Less AI Tools, More Fundamentals
(13:38) Goals: Cracking Staffing, Scaling GTM, Japan Trip
🔗 CONNECT WITH UTKARSH
👥 LinkedIn
💻 Website
🎥 YouTube
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW
If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH
You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.