In today's episode, I chat with Bharatt Arorah, Head of GTM at Growth Engine X about building personalized outbound campaigns that scale to thousands of prospects while maintaining genuine relevance.
We explore his agency's approach to B2B cold email, from setting up email infrastructure to launching multiple test campaigns in the first 60 days to find message-market fit. Bharatt shares specific campaign examples that doubled reply rates, including scraping case studies from prospect websites, identifying competitors using AI, and delivering free value upfront. We discuss his journey from running a YouTube marketing agency to discovering cold email as a scalable skill, and why he views it as a private ad network where you can reach anyone with relevant messages.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:34) What Bharatt Does and Client Profile
(02:50) First 30-60-90 Days Working Together
(04:40) Experimentation and Finding Winning Campaigns
(07:03) Most Creative Campaign Examples
(09:06) Case Study Scraping and Competitor Research
(10:52) The Importance of Intent Signals
(12:01) Value-First Approach and Building Trust
(13:00) Journey into GTM Engineering
(17:09) Cold Email as a Universal Skill
(17:31) Future of the GTM Space
(19:22) Where to Find Bharatt
🔗 CONNECT WITH BHARATT
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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