In today's episode, I chat with Kevin Patrick from Astris Partners about building premium fractional outbound systems that crack notoriously difficult markets like pharma and life sciences.
We explore their unique onboarding process involving three 1-hour workshops to deeply understand client triggers, and Kevin shares a fascinating case study about helping a molecular testing company reach poultry farms during bird flu outbreaks - generating millions in qualified pipeline. Kevin explains their philosophy of "personalizing the list" rather than just the messaging, walks through their Clay and N8N workflows for real-time research, and discusses why mastering the craft manually before scaling with AI is essential.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:32) What Astris Partners Does
(01:39) Onboarding Process: Three Workshop Approach
(03:00) Philosophy of Personalizing Lists vs Messages
(04:40) Client Success Stories and Case Studies
(06:00) Molecular Testing Company: Bird Flu Detection Case Study
(08:40) Finding Farms During Bird Flu Crises
(11:00) Results: 100+ Meetings and Millions in Pipeline
(11:40) Email Copy Structure and Messaging Approach
(13:00) Research Process with Clay and Claygent
(14:20) Importance of Prompt Testing and Iteration
(15:00) Kevin's Journey into GTM Engineering
(16:00) School Project to 7-Figure Clothing Business
(17:40) Discovery of Cold Email's Power
(18:00) Bad Agency Experience Leading to Astris Partners
(19:00) Meeting Co-founder Boris and Company Formation
(20:00) What Kevin's Excited About
(21:40) Restoring Trust in Outbound Services
(21:40) The Importance of Learning the Craft Manually
(23:00) Reflection and Continuous Improvement
(24:40) Closing and Contact Information
🔗 CONNECT WITH KEVIN
👥 LinkedIn
💻 Website
🎥 YouTube
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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