In today's episode, I chat with Pierre Patrouillard from GTM Partner about building effective cold email infrastructure and outbound systems for B2B SaaS companies.
We discuss his approach to working with high-ticket clients (minimum $10K ACV), focusing on deliverability-first services before creative campaigns. Pierre shares his process for mapping total addressable markets, using funding data and company signals to identify cloud optimization opportunities, and why he prioritizes relevance over personalization. We also explore his journey from data analytics in San Francisco to running a remote agency from Lisbon, the evolution of AI SDRs, and why relationship-driven selling will become increasingly important as automation improves.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:13) What GTM Partner Does and Client Focus
(01:04) First 30-60-90 Days Process
(03:20) Creative Campaigns vs Fundamental Triggers
(04:38) Copywriting Process and Using Claude
(06:05) Relevance vs Personalization
(07:03) Cold Email vs Multi-Channel Debate
(08:19) Finding the Right Niche and ACV Requirements
(10:01) Pierre's Journey from Data Analytics to GTM
(11:19) Current Location and Remote Work
(12:11) Future of GTM and AI SDRs
(13:43) Building Custom Outbound Engines
(15:30) Closing and Contact Information
🔗 CONNECT WITH PIERRE
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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