In today's episode, I chat with Yusuf Ahmed, founder of Zevenue, about orchestrating AI-powered outbound systems for early-stage startups with 2-200 employees.
We explore his five-step onboarding framework that launches campaigns in 14 days and reaches peak volume by day 75. Yusuf shares a creative campaign using the OCEAN personality model to automatically adjust email length and tone based on prospects' LinkedIn and Twitter content, built entirely in Clay and Repl.it. We discuss a pre-Clay era story of manually researching e-commerce checkout flows to identify tech stack weaknesses, his approach to multi-channel outreach including Instagram for B2B, and why he believes the GTM engineering space will become dramatically easier within five years. Yusuf also reveals his accidental journey from laid-off SDR to agency founder during the pandemic.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:26) What Zevenue Does and Client Range
(01:15) The Five-Step Onboarding Framework
(02:54) Creative Campaign: OCEAN Personality Assessment
(05:42) Pre-Clay Era: E-Commerce Checkout Research Campaign
(09:06) Multi-Channel Strategy: Email, LinkedIn, Calls, and Instagram
(11:24) Journey from Laid-Off SDR to Agency Founder
(14:25) Future of GTM: AI Orchestration Becoming Simple
(16:53) Closing and Contact Information
🔗 CONNECT WITH YUSUF
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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