In today's episode, I chat with Ceyhun Sahin, co-founding GTM engineer at Front Row AI, about building a stealth-mode GTM platform that aims to replace 20+ tools in the typical GTM stack.
We explore their agency-first approach to finding product-market fit, working with major brands and perfecting their infrastructure. Ceyhun shares fascinating insights on email deliverability, revealing that over 60% of cold emails land in spam despite zero bounce rates, and why that metric alone is meaningless. We discuss his journey from quantitative trading and crypto sentiment analysis to GTM engineering, his philosophy on manual reply management, and why he believes AI SDRs miss the point. Ceyhun also shares a counterintuitive data insight: including "I hope this email finds you well" increases reply rates by 32%.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:29) What Front Row AI Does and Stealth Mode Strategy
(02:14) Agency-First Approach to Product Market Fit
(03:50) Client Onboarding Process and Lookalike Generation
(06:10) Deliverability as Priority One
(08:00) LinkedIn vs Email for Cold Outreach
(10:04) Journey from Quantitative Trading to GTM Engineering
(12:22) Data-Backed Copywriting and ESPs Insights
(14:15) Reply Management and SDR Handoff Process
(17:31) Future of GTM: Integration and Communication Tracking
(20:00) Why AI SDRs Aren't the Answer
(21:12) The Need for More Deep-Tech Innovation
(21:54) Closing and Contact Information
🔗 CONNECT WITH CEYHUN
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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