In today's episode, I chat with Alexis from OneThousandPieces about building automated GTM systems using Clay to help B2B scale-ups increase pipeline quality and reduce manual research time.
We dive deep into his agency's approach to account intelligence, exploring creative use cases like AI-powered buying signal tracking, comprehensive account research dossiers that replace traditional AE work, and automated influencer engagement monitoring. Alexis shares his philosophy on the future of sales teams, explaining why companies are shifting from SDR-heavy models to leaner GTM engineer-supported structures, and discusses the importance of content-driven sales in today's market.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:21) What OneThousandPieces Does and Client Profile
(01:30) Typical Client Engagement Process
(02:46) Understanding Different Team Priorities
(04:00) Content-Driven Sales and Automation Opportunities
(05:12) Most Creative Use Cases: Three Examples
(05:50) Buying Intent Signal Tracking
(06:40) Enterprise Account Research Dossiers
(07:40) Influencer Engagement Monitoring
(09:40) The Value of Automated Intelligence vs Manual Research
(10:50) Journey to Becoming a Clay Expert
(12:20) Finding Your Niche in GTM Engineering
(13:20) Importance of Storytelling in Sales
(14:00) Future Trends: Training and Internalization
(16:00) The Changing SDR Role and Team Structures
(18:00) B2B vs B2C Marketing Lessons
(19:20) GTM Engineers as Support Functions
(20:15) Ideal Pod Structure for Modern Sales Teams
(21:00) Closing and Contact Information
🔗 CONNECT WITH ALEXIS
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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