In today's episode, I chat with Matteo Fois from TAM Acceleration about building revenue-generating systems that delivered over 1,000 leads in four months for a $20M transportation company.
We explore his complete onboarding process from setup to scaling, and how his team achieved $175,000 in generated revenue within the first four months while sending 100,000 emails per month across four countries. Matteo shares his framework for choosing the right outbound channel based on TAM size, offer differentiation, and brand strength, explaining why email isn't always the answer. We discuss the importance of continuous testing (going from near-zero to 7% reply rates), the current state of Clay adoption, and where he sees the market heading beyond outbound into DevOps and revenue operations.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:12) What TAM Acceleration Does and Client Profile
(00:54) The 90-Day Onboarding Process
(03:24) Case Study: Transportation Company Success Story
(08:08) Multi-Channel vs Cold Email Strategy
(11:30) Matteo's Journey into B2B
(16:06) Future of Clay and DevOps Applications
(19:02) Closing and Contact Information
🔗 CONNECT WITH MATTEO
👥 LinkedIn
💻 Website
🎥 YouTube
📧 Email - matteo.fois@timeacceleration.com
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)
👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.