In today's episode, I chat with Zinonas, Head of GTM Engineering at Relevance AI, about building effective outbound systems for early-stage startups.
We explore his journey from travel consultant to GTM engineer, discussing how he helps companies establish their ICP and get their products in front of the right prospects. Zinonas shares a challenging campaign where he built a 50K company TAM under tight deadlines, and breaks down his three-tier approach to outbound based on company maturity - from finding message-market fit through email, to multi-channel strategies, to full ABM with offline outreach. We also discuss the future of the GTM profession and why he believes traditional SDR roles will evolve.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:27) What Relevance AI Does and Client Focus
(00:57) Helping Early-Stage Startups with GTM
(02:36) Most Creative Outbound Campaign Story
(04:10) The Company and Their Offering
(04:57) Email vs Multi-Channel Outbound Strategy
(07:58) Zinonas's Journey into GTM Engineering
(10:19) The Future of GTM Engineering
(14:11) Closing and Contact Information
🔗 CONNECT WITH ZINONAS
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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