In today's episode, I chat with Moaaz Mazhry, a software engineer turned GTM specialist, about building automated outbound systems and the future of lead generation agencies.
We explore his unique positioning as a fulfillment engine for outbound agencies, combining technical expertise with sales strategy. Moaaz shares a creative campaign targeting newly registered UK businesses by scraping company registry data and automating personalized outreach within hours of registration. We discuss his transition from door-to-door sales in Pakistan's energy sector to GTM engineering, and why he believes most agencies won't survive the next two years without true productization and DevOps capabilities.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:28) What Moaaz Does and Agency Model
(01:39) AI Automation and Agentic Systems
(03:11) Tool Stack and Infrastructure
(04:49) Most Creative Campaign: UK Company Registry Automation
(07:24) Journey from Software Engineering to GTM
(09:10) Transitioning to His Own Agency
(10:20) The Future of GTM Agencies and Market Maturation
(13:00) Why Selling Leads Isn't a Business
(13:52) Closing and Contact Information
🔗 CONNECT WITH MOAAZ
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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