In today's episode, I chat with Hlib Storchak, GTM engineer at Strongest Group, about building targeted outbound campaigns for niche markets and the power of simple, repeatable strategies.
We explore a creative campaign for tennis hardware companies that required scraping Google Maps, federation websites, and using AI to research court counts, renovation history, and tournament hosting. Hlib shares his PVP (Personalized Value Proposition) approach offering Finnish meeting bookings as a lead magnet, achieving 60% positive reply rates. We discuss his journey from failed SMMA attempts at 17 to mastering cold email, why he ignores the noise of complex workflows, and his prediction that sales teams will get smaller but more leveraged. Hlib also reveals his timeless strategy of targeting competitor followers on LinkedIn that works across every client.
Enjoy 🙂
(00:00) Introduction to Outbound Wizards
(00:26) What Strongest Group Does and Client Types
(02:18) Most Creative Campaign: Tennis Hardware Segmentation
(05:53) PVP Campaigns and Finnish Meeting Lead Magnets
(08:24) Journey from SMMA to GTM Engineering
(10:42) How Instantly Changed the Game
(12:44) Future of GTM: Data Layer and Intent-Based Targeting
(14:15) Smaller, More Leveraged Sales Teams
(15:23) Advice for New GTM Engineers: Cut the Noise
(17:01) Why You Don't Need 100-Step Clay Workflows
(19:24) Closing and Contact Information
🔗 CONNECT WITH HLIB
🔗 CONNECT WITH SAURAV
💻 Website
👥 LinkedIn
📧 Email - saurabh@salesrobot.co
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