Understanding generative AI is particularly important for Christian marketers who want to stay at the forefront of effective communication. We can’t afford to be left behind in the dust of irrelevance.
Heather M. Day has more than 20 years of experience in the fields of marketing and ministry and is the author of Money and Spirit: Surrendering Our Finances to the Work of the Holy Spirit (Morgan James Faith, Jan. 2025). As director of marketing for Barnabas Foundation, she provides planned giving marketing resources and ongoing support to their more than 200 member ministries.
Heather Day will co-lead a workshop entitled “The Essentials of Planned Giving” at The Outcomes Conference 2026 in Dallas, Texas (April 28-30). Please join us for this transformational event for Christian nonprofit leaders. Register >>
The AI Bubble: If you lead a mission-driven organization, the stakes for adopting AI feel high. And they are. But your goal isn’t to win the AI arms race, it’s to discern how this technology can serve your people, your process, and your purpose.
Stewart Severino is the Head of Innovation for The Navigators a global disciple-making ministry, where he architects cross-functional initiatives to scale both digital and in-person impact. He integrates emerging tools, including AI, to accelerate clarity, alignment, and execution across complex team dynamics. He also advises other mission-driven organizations on growth, marketing, and operational excellence.
Stewart Severino will co-lead a workshop entitled “Stop What’s Broken – Start Building What Matters” and present a FAST TRACK talk on this article’s topic at The Outcomes Conference 2026 in Dallas, Texas (April 28-30). Please join us for this transformational event for Christian nonprofit leaders. Register >>
By viewing cybersecurity as a strategic investment, organizations can reduce their risk and help ensure continuity, even in the face of evolving threats.
Allison Ward is a partner at CapinCrouse (Capin Crouse, LLC and CRI Capin Crouse Advisors, LLC) and CRI Advisors, LLC. Allison provides information security assessment and consulting services for nonprofit organizations, financial institutions, health facilities, educational institutions, and a variety of other organizations.
Lindsey Whinnery is a partner at CapinCrouse (CRI Capin Crouse Advisors, LLC) and CRI Advisors, LLC. Lindsey has 25 years of experience in information technology and information security, as well as significant experience in designing and maintaining robust database structures, ensuring data integrity, and data analytics.
For nonprofit organizations, especially Christian ones, the effectiveness gained by technology can mean the difference between ministry success or irrelevance.
Jonathan Smith is the President of MBS and the Director of Technology at Faith Ministries in Lafayette, IN. He is an author and frequent conference speaker. You can reach Jonathan at jonathans@mbsinc.com and follow him on X @JonathanESmith.
As the divide between secular and Christian worldviews sharpens in the face of AI advancements, discussions around Scripture, ethics, and the nature of intelligence will become increasingly prominent within ministry groups.
Tad Brockway is the Chief Technology Officer for Bible Study Fellowship (BSF). BSF’s mission is global, in-depth Bible studies producing passionate commitment to Christ, his Word and his church. BSF’s vision is to magnify God and mature his people. Tad joined BSF in 2024 after retiring from Microsoft Corporation where he was a Corporate Vice President in Microsoft Azure. You can find Tad on LinkedIn at this location if you would like to connect to him directly.
Tad Brockway will lead a workshop entitled “Deplatforming Risks – 10 Year Horizon” at The Outcomes Conference 2026 in Dallas, Texas (April 28-30). Please join us for this transformational event for Christian nonprofit leaders. Register >>
Strong SEO, valuable content, and a few relevant backlinks used to be enough to bring in steady web traffic. But what if your site ranks number one and people still don’t click? That’s exactly what many organizations are discovering.
Dave Offord is Digital Campaign Specialist for Infinity Concepts, an award-winning Christian strategic communications firm serving ministries and nonprofits. He helps organizations optimize their websites and digital strategy so their message reaches the right audience. Connect with Dave at: dave@infinityconcepts.com.
Dave Offord will lead a workshop entitled “SEO in 2026: Optimizing for Google Search and AI” at The Outcomes Conference 2026 in Dallas, Texas (April 28-30). Please join us for this transformational event for Christian nonprofit leaders. Register >>
Where is your ministry going, and how are you going to get there? Technology is a mission multiplier that unlocks exponential growth. The payoff is too great to ignore.
Andre South is the Principal of South Software Solutions. He helps Christian nonprofits use technology to multiply their impact, advancing the kingdom. Andre serves as the Internet and Technology Community Catalyst in Christian Leadership Alliance’s online Member Community.
Stack these two emerging trends in both technology and finance—and you arrive at a precarious crossroads. The same “roads” that allow us to communicate instantly and move money in minutes can just as easily become choke points when systems fail, regulations tighten, or currencies swing.
Aeron Sullivan and Brian Divine are co-founders of Pangea, a financial technology platform serving mission-driven organizations worldwide. Pangea equips leaders with the tools and resources to navigate global finance with clarity and courage, helping ministries safeguard resources and deliver on mission under pressure. Learn more at www.pangea.io.
Aeron Sullivan and Brian Divine will co-lead a workshop entitled “Multiply Financial Access Behind Borders” at The Outcomes Conference 2026 in Dallas, Texas (April 28-30). Please join us for this transformational event for Christian nonprofit leaders. Register >>
My own gifts: knowledge and teaching, have always pulled me toward learning tools that help people and organizations become more efficient. Artificial intelligence is simply the latest one.
Michelle Beckham-Corbin, MBA, is a nonprofit MarCom strategist focused on faith-based organizations. She helps leaders adopt human-in-the-loop AI practices. Former AHG Marketing Director, she consults, writes, teaches responsible AI, and co-leads a mental wellness ministry. She is a member of Christian Leadership Alliance’s Advisory Council.
In recent years, there has been a growing trend for ministries to collaborate for greater effectiveness. A technology project is a safe starting point for collaboration because technology is expensive and complex.
Joseph Vijayam will lead a workshop entitled “Outsourcing Technology Development & Support” at The Outcomes Conference 2026 in Dallas, Texas (April 28-30). Please join us for this transformational event for Christian nonprofit leaders. Register >>
AI offers unprecedented potential to accelerate mission impact, streamline operations, and amplify outreach. Yet, without intentional governance, it will introduce risks...
Dr. Jeff Collins serves as the Senior Director of Architecture, Data and Analytics, and Platforms at Compassion International. He earned his PhD from Carnegie Mellon University. With decades of military experience in technology strategy and a passion for kingdom impact, Jeff helps ministries navigate innovation with integrity and faith-driven vision.
Christian Leadership Alliance President and CEO Tami Heim recently interviewed Kenny Jahng, Founder & CEO of Big Click Syndicate and AIforMinistryLeaders.com. Kenny Jahng is an entrepreneur, pastor, and strategic advisor.
Kenny Jahng will lead the NEW AI Summit at The Outcomes Conference 2026 in Dallas, Texas (April 28-30). Please join us for this transformational event for Christian nonprofit leaders. Register >>
Why reactivating lapsed donors should be your priority.
I discovered that some of our most promising prospects were hiding in plain sight. Former donors who already believed in our mission had simply drifted away.
By Jeremy Reis
Bridging belief and giving for Gen Z and Millennials.
Gen Z and Millennials may give differently than their parents, but that doesn’t mean they’re less generous. In fact, they’re often more eager to give – when they understand the purpose behind it.
By Paige Whitaker
Answering new donor questions to lift revenue
A great amount of effort at most nonprofits goes into making sure the right creative gets in front of the right donors at the right time, and that’s good! But there’s a frequently forgotten piece that can minimize the effectiveness of those efforts—it’s the new donor welcome.
By Aubrey Hoeppner and Amy Sewell
How a clear brand grows giving and advances your mission.
When done well, branding becomes a powerful ministry tool, cultivating trust, growing awareness, and fueling generosity. A clear, compelling brand acts like a magnet, drawing the right people to your mission and making it easy for them to say “yes” to generosity.
By Justin Eklund
Does fundraising need a rescue?
If the gospel truly changes everything, that truth applies not only to my heart but also to how I lead, work and serve as a development officer. As the gospel changes each of us, we move toward God and his work, and ultimately, we join him in the renewal of all things.
By Doug Thorson
Is your “grow giving” goal; “give no more”?
Following God’s path is key to growing giving because then the outcome will be what Exodus 36:6-7 notes when the people were restrained from bringing anymore, “because what they already had was more than enough to do all the work.”
By Dr. Wesley K. Willmer
How to activate donors with video
We’re living in a media-first world. Messages that might have once reached supporters through direct-mail newsletters or press releases now compete with a constant stream of digital content. Video cuts through that noise.
By David Coonradt
It’s about acquisition, retention and serving.
Relying solely on single gifts can be risky, which is why sustained giving is essential for all charitable organizations, and regular monthly giving is the most popular form.
By Kim Richardson