In this episode, Jamie and Bridget Cook-Burch explore how the stories we tell ourselves impact our business decisions and growth. Bridget shares how reframing limiting beliefs into empowering narratives helps leaders find new options, recover from failure, and lead with authenticity. Together, they discuss why pain can be an influential teacher, how vulnerability creates stronger connections, and why founders must rewrite their internal stories before rewriting their business strategies. The conversation demonstrates that storytelling is not just a marketing skill, but a leadership tool for transformation and building trust.