In this episode, Jamie and Dr. Buddy Thornton discuss how culture is created within a company and who truly shapes it. They explore what happens when a CEO steps into an existing organization, why leaders should understand the culture before trying to change it, and how much influence a new leader actually has. Buddy shares his own experience stepping into a logistics company and explains why listening, identifying pain points, and removing friction matter more than forcing new rules. They also challenge the idea that culture must come from the bottom up and show how leaders can redesign it through clear expectations, honest conversations, and real buy-in. This episode gives founders and operators a practical look at how to build a healthier culture, whether they are starting from scratch or joining an existing team.