💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownrops
Can AI actually help blue collar businesses grow faster, price smarter, and create content at scale?
Jacob Neffendorf says yes—and he’s built the systems to prove it.
In this episode, Austin Gray sits down with Jacob, founder of Rise Online Ads, to unpack how land clearing and service businesses can use ChatGPT, Claude, and Gemini to train AI on their pricing, content, and operations.
From custom GPTs that generate estimates to AI-trained content machines pumping out 300+ posts a year—this is a blueprint for smarter, leaner growth in 2025.
You’ll learn:
If you run a land clearing, excavation, pressure washing, or any local service business—this one’s packed with tactical gold.
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing
➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
WELCOME TO SEASON 3 of the OWNR OPS Podcast. 🎙️🔥
We’re starting this season with a banger — Owen is 19 years old, built a land clearing business from scratch, and did $37,000 in his first month.
The wild part? He pre-sold $20,000+ in land clearing jobs before he even bought his first machine.
No excuses. Just action.
We break down:
✔️ Why he pivoted from stump grinding → land clearing
✔️ How he used Facebook ads to generate leads fast
✔️ The difference between low-ticket vs high-ticket services (CAC → LTV)
✔️ How he handled sales calls + booked site visits
✔️ How he closes jobs in person (with a simple checklist)
✔️ Pricing, minimums, and keeping the business operationally simple
✔️ His plan to scale to $1M revenue in 2026
If you’re trying to grow a local service business, this one is loaded with real tactics you can steal.
👉 Join the free OWNR OPS community: https://www.skool.com/ownrops
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing
➡️ Get 20% off Jobber here: https://go.getjobber.com/ownerops-spotify
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Welcome to Season 3 of the OWNR OPS Podcast 👊
This season is focused on helping service business owners:
✅ get more leads
✅ win more jobs
✅ and build systems that scale
We’ll be talking marketing, sales, and operations with real operators and specialists—sharing what’s working right now and what you can actually take action on.If you’re building a blue-collar or home service business and want to grow faster (without chaos), you’re in the right place.
👉 Join the free group and get around other owners doing the work: https://www.skool.com/ownrops
Work hard
Do your best
Never settle for less
💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownrops
Can AI actually run parts of your blue collar business better than you? Andy Walker thinks so—and he built the tools to prove it.
In this episode, Austin Gray sits down with Andy, co-founder of Stryker Digital, who shares how he used ChatGPT, Claude, and Replit to build a custom retention system in just 10 days—something that would’ve taken 30 devs a full year.
From SOP automation and speed-to-lead hacks to real-time customer health scores and AI lead qualification—this is a blueprint for the future of service-based businesses.
You’ll learn:
Why “mega prompts” are the secret to getting elite AI outputs
How to automate SOP creation using ChatGPT’s Canvas tool
Andy’s AI sales system that flags churn risks before they happen
What tools and data you need to train an AI assistant
Why home service businesses are primed for an AI-powered takeover
If you’re in HVAC, roofing, land clearing, or any service business—this episode gives you a look into how the pros are building the future with AI.
🔥 Services We Use
🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownropsWant to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownrops
Can you really make 6 figures in 60 days—and still run a tight, high-ticket business? Steve Hunsaker proves it's possible.
In this episode, Austin Gray sits down with Steve, founder of Valley Christmas Lights and Home Service Accelerator, who shares the exact systems, sales playbook, and paid ad strategies behind his explosive seasonal success.
From postcard ROI and CRM attribution to speed-to-lead systems and why he won’t train competitors in his own market—this is a masterclass in building lean, profitable service ops.
You’ll learn:
How Steve turned $5K in postcard ads into $28.5K in October sales
Why accurate lead tracking is non-negotiable for growth
The speed-to-lead system that outpaces every competitor
Why sticking to high pricing builds a better business long-term
How to avoid being “busy but broke” in seasonal services
If you’re in lights, landscaping, junk removal, or any local service business—this episode is packed with tactical clarity.
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️https://skool.com/ownrops
How should land clearing operators price their jobs in 2025?
In this episode, Austin Gray sits down with Jacob Neffendorf, founder of Land Clearing Growth, to unpack everything from day rates vs. project pricing to instant estimate tools, client education, and why pricing transparency actually drives better leads.
Jacob shares what’s working right now across 120+ land clearing companies—from pricing psychology and “good, better, best” packages to avoiding tire kickers, improving qualification, and marketing smarter on Facebook.
You’ll learn:
Why job-based pricing usually beats hourly or day rates
How to use estimate tools to qualify leads before you ever pick up the phone
The top mistakes new operators make when pricing their first few jobs
How to get local Facebook content ranking on Google
What mindset shift Jacob says will unlock better clients (and more profit)
If you're in land clearing, fire mitigation, or any blue-collar service business—this episode is packed with tactical, field-tested insights you can apply today.
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube
📞 QUO- Business Phone System That Scales With You: Get 20% off your first 3 months. https://www.quo.com/
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownrops
Can AI really generate construction estimates better than a human? Alex Boyd says yes—and built the proof.
In this episode, Austin Gray sits down with Alex, founder of Brushwork Land Clearing, who reveals the full tech stack he uses to automate his sales process from start to finish.
Using a pendant to record conversations, ChatGPT to summarize and price jobs, and Housecall Pro to send instant estimates—this is the future of blue-collar automation.
You’ll learn:
How Alex trained AI to understand brush density, terrain, and job pricing
The exact tools he uses to automate everything from estimates to social posts
Why switching from per-day to per-project pricing was a game changer
How AI helps land more jobs with better accuracy
The framework any contractor can use to build their own AI estimating system
If you’re in land clearing, landscaping, tree service, or any local service business—this episode is packed with real-world, tactical automation strategies.
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing
➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownrops
How do faith and business intertwine in the life of an entrepreneur?
In this episode, Austin Gray talks with Alex Kirby, a former pastor who turned his passion for landscaping into a thriving multi-million-dollar business.
Alex shares his journey of overcoming initial challenges, scaling debt-free, and how his faith played a pivotal role in his success.
Alex reveals:
How he built Trifecta Landscaping from the ground up
The importance of aligning business with your core values
Marketing strategies that didn’t require big ad spend
The mindset shifts required to scale past the $250K revenue barrier
Why he chose to franchise and the lessons from his expansion
Whether you’re a tradesman or an entrepreneur, Alex’s insights on blending faith, hustle, and business are invaluable.
Tune in to learn how to grow your business and create a lasting legacy while staying true to your values.
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing
➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube
📞 QUO- Business Phone System That Scales With You: Get 20% off your first 3 months. https://www.quo.com/
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
What’s the real math behind profitable growth in home services?
In this episode, Austin Gray talks with Andy Walker (Stryker Digital) about using LTV : CAC (LTGP : CAC), Average Order Value, and speed-to-lead to scale—without racing to the bottom on price.
Andy shares:
His practical $2K podcast/production mindset applied to service marketing.
A step-by-step speed-to-lead framework (3-minute call, 7-day follow-up, long-tail nurture) Facebook vs Google Ads for high-ticket services (roofing, mitigation, remodeling) Bonus-stacked offers, guarantees, and timeline commitments to win without discounting.
How weekly manual reporting builds data discipline and sharper decisions Why focus beats shiny objects—and when to expand.
Whether you’re in the trenches scaling a local service brand or optimizing your acquisition flywheel, this episode gives you the playbook to raise AOV, improve LTGP : CAC, and outspend competitors profitably.
Listen in to turn your marketing into a durable growth engine.
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing
➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownrops
How do you scale a land clearing / forestry mulching / fire mitigation business from busy operator to true owner?
In this live episode, Austin Gray talks with Jacob Nefendorf (Rise Online Ads, Land Clearing Growth) right after the $100M Money Models launch and an acquisition.com strategy day.
Jacob lays out the exact marketing and ops moves that drive qualified jobs—not vanity views.
You’ll learn:
The Operator → Owner path at $1M, $5M, and beyond
How to define and qualify your ideal customer (machines, revenue, mindset)
The 72-Hour Booking Machine to 3× your close rate from existing leads
Why pricing pages & “cost to clear land” content cut tire-kickers
The framework: test on TikTok/IG → scale winners with Meta ads
When YouTube beats everything for older landowners & education
Systems and processes that make your company sellable
Follow Austin (THE OWNROPS) and Jacob (Land Clearing Growth), grab the free book via growth.riseonlineads.com, and subscribe to the OWNROPS Podcast for more service-business growth playbooks.
🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing
➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownrops
Are Facebook ads dead for local service businesses? Not even close.
In this episode, Austin Gray chats with Jacob Neffendorf, founder of Rise Online Ads — an agency managing Facebook ad campaigns for over 125 land clearing businesses nationwide.
Jacob unpacks how he’s helping operators land six-figure jobs, get 100+ leads per month, and scale with simple, proven strategies.
You’ll learn:
How one video ad landed a $425K right-of-way clearing job
Jacob’s preferred pricing model: day rate vs. by-the-job
The biggest mistake land clearing operators make in sales
What to say in a 2025 Facebook ad (hint: targeting is changing)
How focusing on one niche can transform your agency or service business
Whether you’re a contractor or a marketer, this is a tactical deep dive into what’s actually working right now.
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing
➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-spotify
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️
https://skool.com/ownrops
Want to know how Meta ads can transform your local home service business?
In this episode, Steve Hunsaker, a successful entrepreneur with years of experience in running Meta (Facebook & Instagram) ads, shares his proven strategies for generating high-quality leads, building brand recognition, and scaling effectively through digital marketing.
Steve dives deep into:
How Meta ads help local businesses build trust and drive conversions
Targeting high-income neighborhoods with laser-focused ads
The importance of video content and humor in capturing attention
Using lead forms and adding friction to filter out low-quality leads
Real-life examples from his Christmas light business success
How to use Meta ads for both lead generation and brand building
Whether you’re a local business owner, marketer, or entrepreneur, this episode offers invaluable insights on running Meta ads profitably and creating ad campaigns that deliver results.
Listen in to learn how to make Meta ads work for you and scale your business effectively.
🔗 Follow Steve on Instagram:
https://www.instagram.com/valleychristmaslights
🔗 Check out their website: https://www.stevehunsaker.com
🔥 Services We Use 🔥
📞 QUO- Business Phone System That Scales With You: Get 20% off your first 3 months. https://www.quo.com/
We use Jobber to handle our estimates, scheduling, & invoicing
➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?📩
Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops
How do you start a land clearing business from scratch and scale it into a seven-figure company?
In this OWNR OPS Live Q&A, Austin Gray (founder of Bear Claw Land Services) shares the exact playbook he used to build his business around fire mitigation, excavation, and driveway grading.
Inside, you’ll learn:
How Austin landed his very first $3,500 job
Why a website & Google Business Profile are non-negotiable
When to rent vs. buy equipment like skid steers & mulcher
How to charge $2,500/day and build profitable bids
Facebook & YouTube ad strategies that actually generate calls
Why “speed to lead” closes more jobs than any other tactic
How to get consistent five-star reviews & dominate your market
If you’re a contractor, service business owner, or aspiring land clearing pro—this episode gives you the unfiltered blueprint to launch and grow.
🔥 Mentioned in This Episode 🔥
We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here:
https://go.getjobber.com/ownrops-youtube
📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker Digital SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!
💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops
How do you validate demand, buy heavy equipment, and scale a land clearing business profitably?
In this episode, Austin Gray talks with Alex Boyd, founder of Brushworks Services Co., about starting and growing a land clearing business from scratch.
Alex shares:
Why he invested $90K into a skid steer and mulcher
The keyword research that revealed untapped demand
Mistakes he made on pricing and financing (and how he fixed them)
How grapple attachments add nearly 100% profit margin
The real cost of maintenance, warranties, and downtime
Why he runs Facebook video ads with a local-first strategy
How he integrates Jobber, HouseCall Pro, and GoHighLevel into his workflow
The surprising snow plowing side hustle at $375/hr per skid steer
If you’re an entrepreneur looking at excavation, forestry mulching, or other heavy equipment businesses, this episode is a must-listen.
🔥 Mentioned in This Episode
🔥We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops-youtube
📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker Digital SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!
💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops
In this episode, Dave Sheridan from Ascension Tree Care reveals the challenges and triumphs of growing his tree service business from $290K to $550K in just two years.
Dave dives deep into his equipment investments, B2B partnerships, and how he successfully navigated marketing through Google Ads and reviews.
Dave discusses:
His $130K initial equipment investment
How mini skids became a game-changer
B2B strategies for landscapers and golf courses
The ins and outs of running Google Ads and generating reviews
The impact of plant healthcare on the business
Family business dynamics and scaling with partners
Listen in to hear how Dave scaled his service-based business through determination and strategic decisions.
Get inspired by his story of entrepreneurship and growth.
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing
➡️ Get 20% off Jobber here: https://go.getjobber.com/ownerops-spotify
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!
💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business
How do you hire employees who actually stick around?
Austin Gray sits down with Patrick Murphy, founder of Cascade Home Cleaning, to unpack why recruiting is the single biggest bottleneck in service businesses—and how to fix it.
Patrick reveals:
Why every great hire adds $130K in annual revenue
His proven recruiting funnel modeled after sales & marketing
How to use Indeed, automation, and strong copy to attract better candidates
The secret to disqualifying bad fits early (and saving yourself months of headaches)
His full multi-step hiring process: applications → screening → test clean → offer
This isn’t theory—it’s the exact framework Patrick uses to manage 20+ employees in a highly competitive, high-turnover industry.
If you own a cleaning service, landscaping company, snow removal business, or any local service operation—this is a must-listen playbook for scaling with the right team.
🔥 Services We Use 🔥
📞 QUO- Business Phone System That Scales With You: Get 20% off your first 3 months. http://quo.com/ownrops
We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownerops-spotify
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops
What does it take to buy a 103-year-old business and scale it in today’s competitive home services market?
In this episode, Austin Gray talks with Hardy Farrow, entrepreneur and owner of Longacre Company, a full-service plumbing, HVAC, electrical, and remodeling business.
Hardy previously built and exited multiple companies—and now applies those lessons to operating and growing a multi-division service company.
Hardy shares:
Why perfection is the enemy of growth (and why 85% is enough)
Recruiting strategies that actually work (and why “motor” matters most)
Sequencing problems and prioritization for scaling
How to balance specialists vs. generalists on your team
Marketing lessons from B2C funnels, reviews, and Thumbtack ads
Why location and zip code targeting are underrated growth levers
Hard-won lessons from cutting new construction and doubling down on residential
Whether you’re running a service business, building a local brand, or just love hearing how real operators think, Hardy’s insights will help you think differently about growth, hiring, and execution.
👉 Tune in and learn how Hardy scaled a 103-year-old business while staying focused on people, process, and profitability.
🔥 Mentioned in This Episode
We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops-spotify
🚀 Get ranked #1 On Google With Stryker Digital SEO: https://stryker-digital.com/?el=oo
📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
Want to learn more about starting and scaling your own service-based business?
📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!
📈Access my free Blue Collar Growth Training: https://start.ownrops.com
🎓 Join OWNR OPS Skool Group: skool.com/ownrops
In this episode of the OWNR OPS Podcast, I’m sharing an important decision we just made inside Bear Claw Land Services that I believe will change the future of our business.
Over the past three years, we’ve said “yes” to a lot of different work—trees, dirt, foundations, driveways. But after tracking the numbers, analyzing the systems, and watching what’s actually working, we finally made the call to focus on one service and dominate our local market.
If you’re a home service business owner, contractor, or operator who’s trying to grow past that first $100K–$500K in revenue, you’ll want to hear this. I break down:
Why focus beats being a jack-of-all-trades in the service business.
Lessons I learned from interviewing 7- and 8-figure contractors on this podcast.
How systems like Jobber and Go High Level help track leads, quotes, and average job size so you can make smarter business decisions.
Why optimizing your Google Business Profile and running simple Facebook Ads are the best top-of-funnel strategies for local services.
What “fire mitigation” is, why we’re focusing on it, and how specialization gives clarity to your marketing, sales, and operations.
The 80/20 rule in action: how 20% of services usually drive 80% of profits.
👉 If you’re early in business, my advice is simple: pick one service, become known for it, and pour gas on that fire.
💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops
How a residential cleaning company hit a $1M+ run rate with production pay.
Owner David Loria (Squeakies Cleaning) explains the exact changes that unlocked growth: moving from 2-person crews to solo cleaners, adopting production pay, targeting 35–40% labor on each job, and pricing toward ~$60/hr effective.
He also walks through the Made Central stack (and why ~$1,000/mo is a steal) plus the community advantages that come with it.
You’ll learn:
What convinced David to adopt production pay (and how employees ended up earning more).
How soloing doubled jobs and halved time on standard cleans.
The real-world math: example job at $309/4 weeks dropping from ~8 hrs to ~4.
Tooling & ops: Made Central for payroll, price increases, compliance, and reporting.
Scale & next plays: about $85K/month run rate, hiring plans, and a new SaaS with 11 paying customers.
If you’re growing a service business or optimizing a home-services podcast pipeline, this episode is a masterclass in incentives, pricing, and process.
🔗 Connect with David
🔥 Mentioned in This Episode
🔥We use Jobber to manage our quoting, scheduling, & invoicing.➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops-youtube
📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker Digital SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
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AI is revolutionizing sales, customer service, and business operations. In this episode, Austin Gray talks with Nikolas Hulewsky about the latest advancements and how he’s implementing AI in his businesses.
From automating sales follow-up with AI chatbots to optimizing lead qualification with CRM tools like Go High Level, Nik reveals how small businesses can use AI to save time and increase efficiency.
In this episode, you’ll learn:
The future of AI-powered sales and customer service
How AI tools like Claude and GPT are transforming how we organize and leverage data
Nick's journey in applying AI to his healthcare accelerator
Tips for automating lead capture and follow-up to scale your business
🔗 Follow Nikolas on Spotify: Nikonomics
🔥 Mentioned in This Episode 🔥
We use Jobber to manage our quoting, scheduling, & invoicing
➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops
📞 QUO- Business Phone System That Scales With You: Get 20% off your first 3 months. http://quo.com/ownrops
🚀 Get ranked #1 On Google With Stryker Digital SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!