The Passage to Profit Show is a nationally syndicated weekly radio show and podcast about entrepreneurism and innovation from multiple perspectives. Show hosts Richard Gearhart (a patent and trademark expert) and Elizabeth Gearhart (a startup entrepreneur), interview a variety of entrepreneurs, company founders, inventors, startups and experts from a range of industries. Each show presents listeners with real-life experiences, seen through the eyes of the different guests - providing valuable advice and a unique perspective on the Road to Entrepreneurship. From innovation to invention hang-ups, the show offers insight and expertise in launching a product or service, building a company, manufacturing, licensing, branding and much more.
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The Passage to Profit Show is a nationally syndicated weekly radio show and podcast about entrepreneurism and innovation from multiple perspectives. Show hosts Richard Gearhart (a patent and trademark expert) and Elizabeth Gearhart (a startup entrepreneur), interview a variety of entrepreneurs, company founders, inventors, startups and experts from a range of industries. Each show presents listeners with real-life experiences, seen through the eyes of the different guests - providing valuable advice and a unique perspective on the Road to Entrepreneurship. From innovation to invention hang-ups, the show offers insight and expertise in launching a product or service, building a company, manufacturing, licensing, branding and much more.
Entrepreneurs: How Founders Win Shelf Space in the Spirits Industry with GG Mervis from Desolas Mezcal
Passage to Profit Show - Road to Entrepreneurship
14 minutes 26 seconds
2 weeks ago
Entrepreneurs: How Founders Win Shelf Space in the Spirits Industry with GG Mervis from Desolas Mezcal
In this episode, entrepreneur and founder Gigi Mervis shares the behind-the-scenes journey of building Desolas Mezcal and breaking into one of the most competitive and regulated industries in the world. She explains how choosing a lesser-known agave and region helped her differentiate in a crowded spirits market, why bartenders are the most powerful marketers in alcohol, and what it really takes to earn shelf space and repeat customers. It’s a candid conversation about passion, persistence, and smart positioning—packed with valuable lessons for entrepreneurs looking to launch, scale, and stand out with a consumer brand. Read more at: https://desolasmezcal.com/
Richard Gearhart and Elizabeth Gearhart, co-hosts of Passage to Profit Show interview GG Mirvis from Desolas Mezcal.
Whether you're a seasoned entrepreneur, a startup, an inventor, an innovator, a small business or just starting your entrepreneurial journey, tune into Passage to Profit Show for compelling discussions, real-life examples, and expert advice on entrepreneurship, intellectual property, trademarks and more. Visit https://passagetoprofitshow.com/ for the latest updates and episodes.
Passage to Profit Show - Road to Entrepreneurship
The Passage to Profit Show is a nationally syndicated weekly radio show and podcast about entrepreneurism and innovation from multiple perspectives. Show hosts Richard Gearhart (a patent and trademark expert) and Elizabeth Gearhart (a startup entrepreneur), interview a variety of entrepreneurs, company founders, inventors, startups and experts from a range of industries. Each show presents listeners with real-life experiences, seen through the eyes of the different guests - providing valuable advice and a unique perspective on the Road to Entrepreneurship. From innovation to invention hang-ups, the show offers insight and expertise in launching a product or service, building a company, manufacturing, licensing, branding and much more.
