YELLOW BRICK ROAD TO SUCCESS

Passion to Power

 Jason Jordan 

Navigating the Competitive Music Landscape

Data analytics play a significant role in artist development.

Sound Bites

• "You have to be incredibly organized."
• "Every artist is a business."
• "The days of tour support are over."
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Takeaways

• The music industry has evolved significantly, especially for DIY artists.
• A&R roles extend beyond signing artists; they involve nurturing and guiding them.
• Artists today must view themselves as businesses to succeed.
• Meaningful music is essential in a market flooded with content.
• Internships provide invaluable experience and can lead to job opportunities.
• Building a fan base and owning your audience is crucial for artists.
• The days of major label support are dwindling; artists must be self-reliant.
• Navigating the complexities of music distribution is a challenge for many artists.
• Passion and authenticity resonate more than manufactured success.
• The healing power of music is a driving force in the industry.