If you're reading this before August 9th, get $150 off and a 1:1 sales page audit from me when you join Fix My Sales Page Bootcamp: https://www.danielleklemm.com/bootcamp
After weeks of building, editing, and second-guessing… the Fix My Sales Page Bootcamp is finally ready.
The sales page is live. The course content is prepped. The launch is (mostly) mapped out.
So why does it feel so strange to be done?
In this Growth Diaries episode, I’m sharing what it actually took to get this program to the finish line and what I didn’t expect to feel once I got there. From rebuilding the offer structure, to the pressure of making your own sales page the example, to the emotional weight of launching something that deeply matters…
This episode is part celebration, part reflection, and part pep talk for anyone who’s ever felt stuck in the middle of bringing their work into the world.
We’ll talk about:
Why “done” doesn’t always feel done
The pressure of selling the thing that sells sales pages
Navigating the void before a launch (yes, even with a waitlist)
The tradeoffs no one talks about when building something that matters
If you’ve ever second-guessed your own work even while believing in it deeply… this one’s for you.
🎧 Listen now and peek behind the curtain of this very real launch season.
Mentioned:
Join the Bootcamp Waitlist Here ($100 off + bonus ends July 28)
In this storytime episode, I’m pulling back the curtain on a real client scenario from when I ran a funnel and ads agency where two nearly identical programs (let’s say bookkeeping for business owners) launched to the same exact audience using the same exact ad targeting.
One offer took off. The other… flatlined. Here’s the thing: it wasn’t the price.
It wasn’t the visuals or sales page length or ad budget. Inside, I’m breaking down:
Why “you’re tired” messaging isn’t enough anymore
The difference between talking at your buyer vs. building trust
How early buyers vs. seasoned buyers require completely different angles
What bigger names like Amy Porterfield and Alex Hormozi can get away with but you can’t
What happened when one client invested in a funnel audit and re-angled her copy using real buyer data (and what happened when the other didn’t)
If you’ve been tweaking emails, adding more posts, or throwing money at ads without better results… this episode might be your wake-up call.
💻 Fix My Sales Page Bootcamp: My 2-week sprint to help you identify and fix the sections of your sales page that are quietly stalling conversions—without rewriting the whole thing.
🔍 Done-For-You Sales Page Rebuilds: Get expert-level sales page copy, layout, and custom graphics grounded in buyer psychology. Ideal for launches and funnels that need to convert on cold traffic.
🛠️ Funnel Strategy + Audit Services: For business owners who want to uncover the invisible gaps in their messaging, positioning, and conversion journey.
If you enjoyed this breakdown, screenshot and tag me or DM me your aha moment on Instagram @danielleklemmm
Let’s stop guessing, and start converting.
Special Edition: Client Growth Diaries with Nina, She Knows SEO
Nina Clapperton is one of those business owners who has lived enough lives both on and offline that she can do anything with enough spite (her words, not mine - Check out her episode on the podcast for that story)
She has launched dozens of offers, all at different price points with relatively great success from her connection with her engaged audience.
Read the full case study with before & after screenshots, click here.
Join the Fix My Sales Page Bootcamp, click here.
In this Growth Diary entry, I’m pulling back the curtain on what no one tells you about writing copy for the offer you care most about. For me it's Fix My Sales Page Bootcamp.
I share the very real (and slightly unhinged) behind-the-scenes of spending 10+ hours reworking a sales page I technically “finished” weeks ago—and why that’s not a red flag, it’s a love letter.
You’ll hear what happens when you’re building in public and trying to get it right the first time, how I’m balancing hope with honesty in a not-so-sexy offer, and the hard truth: the more you care, the harder it is to write clearly.
Read Substack Article on Growth Diary Entry #2, click here.
Join the Fix My Sales Page Waitlist, click here.
Mini Summer Series! In this first Growth Diary entry, I share why I walked away from my original six-module plan for Fix My Sales Page Bootcamp, how I’m restructuring it to feel more supportive for me and my students, and what I learned about building in public without burning out.
You’ll hear the behind-the-scenes of shifting to a 4-part workshop format, why “Optimize in an Hour” replaced the original 7-day fix plan, and how I’m designing this offer to match both buyer psychology and my Generator energy.
Full Article Summary of the Growth Diary Entry #1, click here.
Join the Fix My Sales Page Bootcamp waitlist, click here.
Curious about the best length for sales pages? In this episode, we dive into the first decision you have to do when creating a sales page -- deciding the sales page length.
Discover the pros and cons of longform and short sales pages, and find out which one converts best in 2025.
Whether you’re creating a new sales page or optimizing an existing one, understanding the ideal length can significantly impact your conversion rates. Learn the key differences, benefits, and best practices for both longform and short sales pages. By the end of this episode, you’ll have a clear understanding of which format suits your business needs and how to implement it effectively.
Resources Mentioned:
Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin
What if you could grow your email list by nearly 3x without spending a dime on ads?
Rebecca of Three Groves Marketing, Marketing Measurement & Meta Ads Strategist, shares how she leveraged collaborations, from bundles to summits, to build her list, increase engagement, and drive long-term results.
Connect with Rebecca:
Resources Mentioned:
Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin
Are you wondering if webinars are a thing of the past and what online course sales strategy will work best for you without the hassle of calls or lengthy DMs? You're in the right place!
In this episode will be guiding you through choosing the right sales vehicle for your program. This isn't about doing "all the things" but understanding which vehicle aligns with you, your audience, and the sales for your program.
We'll explore various sales vehicles, from webinars and video series to email sequences, and I'll share case study examples and prompts to help you decide which is best for your unique situation. Remember, it's not about the amount of information you can throw at your audience but about creating an experience that leads them to make an informed decision.
Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin
Your emails should do more than deliver discounts.
Shlesha Pandey, founder of Banyan Agency, dives into how segmentation, empathy, and strategic flows can turn email marketing into your business’s biggest revenue driver.
Connect with Shlesha:
Resources Mentioned:
Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin
Unlock the secrets to creating high-converting landing pages that seamlessly connect and prime your audience for immediate action in this game-changing episode.
Join me as I reveal the four often overlooked elements of landing pages that can significantly increase your conversions, but are unfortunately placed low on the totem pole.
Resources Mentioned:
Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin
Creating content without strategy is like building a house on sand.
Nina Clapperton of She Knows SEO joins me to share her proven blog growth framework, from zero-volume keywords to content silos, and why your blog deserves more than ‘good enough.’
Connect with Nina:
Resources Mentioned:
Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin
Looking for lead magnets that actually convert?
In this episode, I’ll share 7 powerful lead magnet ideas that will get leads ready to buy, specifically designed for coaches. Whether you’re a business coach, wellness coach, or life coach, these lead magnet strategies will help you attract and nurture leads who are eager to invest in your services.
Discover how to create lead magnets that not only generate leads but also prepare them to become paying clients. By the end of this episode, you’ll know the 7 powerful lead magnet ideas that get leads ready to buy and how to implement them for your business.
Resources Mentioned:
Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin
Your website isn’t just an online placeholder—it’s the foundation of your marketing strategy.
Amber of Maevan Marketing,SEO Expert & Brand Designer, shares how to use Google SEO to turn your website into a business asset, attract your dream audience, and create long-term growth.
Connect with Amber:
Grab her Free Guide, 6 Tools You Need to Start SEO!
Resources Mentioned:
Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin
Discover the hidden gem of your sales page that can make or break your conversions in this eye-opening episode. While most people focus on the headline and testimonials, I'll reveal the most overlooked and underutilized section that can instantly boost your sales without changing anything else about your offer or sales experience.
Dive into the power of the "What You Get" section, the summary of the container you're selling, which often receives the least attention. Learn how this section acts as the book's cover and holds the key to getting your prospects more invested in their 3D vision, addressing their hesitations, and calming objections in a specific and impactful way.
Join me as I share client case studies, practical tips, and a step-by-step approach to optimize this crucial section of your sales page, resulting in increased conversions and revenue.
Want help? Check out this mini workshop 1-Section Sales Page Upgrade
Resources Mentioned:
Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin
Pinterest isn’t just a visual playground—it’s a search engine built for business owners. Amy of Amy Time-VA, Pinterest Manager & Consultant, demystifies how even service-based businesses can thrive by using realistic visuals, strategic pin variations, and targeted keywords.
Plus, we dive into the latest Pinterest AI updates, why URL destinations matter, and how to track what’s driving the most traffic. Spoiler: It’s not about aesthetics—it’s about strategy.
Connect with Amy:
Resources Mentioned:
• Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions.
• Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com.
Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin
In this solo episode of Per My Last Promo, Danielle dives into why your funnel might not be converting as expected and how testing it with the right traffic source can make all the difference. Using a client case study, she highlights the importance of not jumping to conclusions about your lead magnet or messaging until you’ve properly tested it with your target audience.
Key Takeaways:
• Why you can’t out-optimize bad traffic and the importance of testing with the right audience.
• How moving from Flowdesk to System.io helped a client increase their conversion rate to 30%.
• Why you need at least 100 leads to make accurate decisions about your funnel.
• The importance of tailoring lead magnets to your audience and testing them with the right traffic.
If you’re struggling to get the conversions you’re after, this episode will give you actionable insights on how to fix it.
Resources Mentioned:
• Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions.
• Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com.
In this episode of Per My Last Promo, Danielle sits down with SEO expert Mariah to discuss how she turned her SEO expertise into scalable products and workshops. From launching live educational sessions to running an evergreen SEO course, Mariah shares the lessons she’s learned from trial and error and how she’s created a business that aligns with her energy and passion.
Key Takeaways:
• How Mariah went from hating SEO to loving its strategic depth.
• The importance of following your intuition and shifting perspectives to find alignment in business.
• Mariah’s journey from PDFs and eBooks to live workshops, and the vulnerable moment that almost stopped her from pursuing teaching.
• Why longer launch timelines helped Mariah create ease and flow in her business.
• The balance between evergreen products and live education—why you don’t have to choose one over the other.
Resources Mentioned:
• Check out Mariah’s website: mariahmagazine.com
• Watch her YouTube content on SEO: Mariah on YouTube
• Download the free Checkout Page Optimization Template to reduce abandoned carts and boost conversions: https://www.danielleklemm.com/checkout
Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin
In this solo episode of Per My Last Promo, Danielle breaks down the five most common mistakes that stop your leads from becoming loyal, long-term customers. If you’ve ever wondered why people drop off after a single purchase or why they aren’t engaging the way you’d like, this episode is for you.
Key Takeaways:
• Mistake #1: How false urgency damages trust and what to do instead.
• Mistake #2: The dangers of creating a codependent relationship with your audience and how to avoid it.
• Mistake #3: Why you need more than a “quick win” to retain customers, and how to create memorable experiences.
• Mistake #4: How a well-defined Unique Selling Proposition (USP) helps keep customers loyal.
• Mistake #5: Why knowing exactly why leads joined is key to keeping them engaged and converting again.
If you’re ready to stop your leads from leaving and start building a loyal customer base, tune in to this actionable episode.
Resources Mentioned:
• Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions:
• Sign up for the Instant Yes Mini-Course $27 on discovering your Unique Selling Proposition (USP).
Connect with Danielle: Website: https://www.danielleklemm.com
In this episode of Per My Last Promo, Danielle sits down with social media strategist Ashley Mason, founder of Dash of Social, to discuss how building relationships is a core marketing strategy that transcends platforms. From the golden age of Facebook groups to the power of strategic partnerships in 2024, Ashley shares the lessons she’s learned along the way.
Key Takeaways:
• How Ashley grew her business by engaging in Facebook groups and providing genuine value.
• The long-term benefits of building real relationships with your audience.
• Why strategic partnerships have become her go-to marketing strategy as her client base has evolved.
• Actionable insights on how to build and nurture partnerships that lead to steady business growth.
Links Mentioned:
• Follow Ashley on LinkedIn and Instagram
• Learn more about Dash of Social at www.dashofsocial.com
• Download the free Checkout Page Optimization Template to reduce abandoned carts and boost conversions: https://www.danielleklemm.com/checkout
Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin