In this Perception Paradox episode, Jurate Plungyte — entrepreneur, marketing strategist, and Co-Founder of Joiner App — joins Zivile Einikyte to explore the art of building businesses that feel right.
From scaling tech startups to diving into the restaurant and wine world, Jūratė shares how she filters every decision through what she calls the “sacral yes” — that gut-driven sense of alignment that tells her when something’s worth pursuing.
They talk about the joy of entrepreneurship, the balance between intuition and discipline, and the importance of testing market reality without losing the spark of fun.
This episode is a reminder that not every great business begins with spreadsheets — some start with a feeling.
🎙️ Topics:– Following intuition & the “sacral yes”– Balancing joy and discipline in entrepreneurship– Knowing when passion meets market viability– Lessons from startups, restaurants, and the wine business
💬 Key quote: “It’s always a gut feeling. The money comes second.”
About Jurate:
Juratė Plungyte is a seasoned entrepreneur and marketing strategist with a track record of launching and scaling brands that make noise — and create real impact.
From leading Uber’s entry into the Lithuanian market to co-founding Joiner, one of Europe’s most exciting social startups, her focus has always been on building with purpose: blending bold ideas, authentic connection, and meaningful growth.
Today, Juratė is fully immersed in Joiner, a fast-rising platform redefining how people meet and build communities in real life. More than just an app, Joiner is a movement — bringing genuine human experiences back into the spotlight.
🎙️Hosted by Zivile Einikyte:
https://www.perceptionparadox.com
LinkedIn:
https://www.linkedin.com/in/zivileeinikyte/
🎵 Music by Luca Nioi:
http://www.lucanioi.com/
Chapters
00:00 The Sacral Yes — How Jūratė Makes Business Decisions02:00 What If Business Was Guided by Feeling?04:00 Life in Spain & Learning to Slow Down07:00 Gut Feeling Over Money — The Joy of Entrepreneurship10:00 Rituals for Staying Grounded & Positive13:30 When One Dream Dies — The Birth of Naked Noah17:30 Building with Joy & Protecting Your Energy21:30 Joiner App and the Loneliness Paradox27:30 Lessons from Startups, Wine, and AI33:00 Finding Balance, Burnout, and Beautiful Conversations35:00 Final Thoughts — Call a Friend, Live Life Offline