
Recorded live at Web Summit 2025, this episode explores what most ambitious humans quietly struggle with: being too nice, avoiding conflict, and staying stuck in the “middle” instead of standing for something.
Kayvan Nikjou — creator, cultural communicator and viral storyteller — breaks down:
• the networking rules nobody teaches
• cultural intelligence & how different countries communicate
• why the “valley of cringe” is mandatory for creators
• going viral without friends/family knowing
• kindness vs niceness (and why nice people burn out)
• how to design unforgettable event experiences
• a spicy debate on AI & cognitive offloading
• one life lesson every founder should hear
This episode is a reminder: your uniqueness is your currency — but only if you let people see it.
Guest: Kayvan Nikjou, CEO Fade Proof https://www.linkedin.com/in/kaynikjou/
Event Architect (Tomorrowland, Davos) & Advisor to Artists, Founders and Leaders on partnerships, marketing and communication. He is also a content creator (25m views on TikTok) on master craftsmanship and Cross cultural communication.
Host: Zivile Einikyte - Perception Paradox Podcast
🎙️ Recorded at Web Summit 2025 (Lisbon)
Chapters
00:00 Teaser: The Valley of Cringe
00:18 Perception Paradox Intro (Jingle)
00:37 Zivile’s Intro + Why Kayvan Is “That Guy” at Events
01:40 Quality Networking at Web Summit 2025
03:38 The Art of Conversation: Hooks, Openers & Reading People
07:02 Cultural Intelligence: Why Talking to an Iranian ≠ Talking to an American
09:59 Planning vs. Serendipity at Events
11:15 Boundaries, Persistence & Saying ‘No’ Without Being Rude
13:40 The Valley of Cringe: Why You Must Go Through It
16:00 Viral Moments: TikTok, Māori Culture & Going Global Accidentally
18:35 Why Kayvan Pivoted to Architecture (and Went Viral Again)
19:54 “I’m Against AI”: Drawing a Line in the Sand
24:06 Choosing a Side: Diplomacy, Boldness & Radical Clarity
28:04 People-Pleasing, Identity & Standing for Something
32:36 Creating Memorable Event Experiences
36:20 Storytelling 101: Structure, Emotion & The Three-Act Rule