Recorded live at SLUSH 2025, this episode dives into the unvarnished reality of the tech media landscape—from structural layoffs and newsroom pressure to the fundamental misconceptions founders have about the press.

Featuring:

• Cate Lawrence - Senior Reporter, Tech.eu
• Andrii Degeler - Podcast Producer & Tech Journalist

What You Will Learn

• The Media Crunch: Why shrinking newsrooms, burnout, and bandwidth issues are reshaping tech journalism—and what it means for getting your story covered.
• The Founder Mistakes (That Everyone Makes): The biggest misconceptions about PR vs. journalism, and why AI-generated pitches and generic subject lines get ignored instantly.
• The Future Is Human: Why authenticity, clear storytelling, and real relationships outperform polished, "sanitized" messaging-and how to adapt.

Hosted by: Zivile (Zivi) Einikyte

Chapters:

00:00 Trailer

00:24 Introduction

The State of Journalism: A Critical Overview

01:42 Media Landscape at Slush 2025

08:00 Trends in Tech Journalism and Reporting

13:08 Challenges Facing Tech Media Today

19:03 Misconceptions About Media and Journalism

26:03 The Role of Journalists in Media

27:32 Challenges in the European Media Landscape

30:45 The Evolution of Media Consumption

34:05 The Rise of Podcasting and Alternative Media

40:15 Navigating the Crowded Media Market

45:12 The Relationship Between PR and Journalism

49:44 Authenticity in Media Communication