Send us a text In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Reid Webb, Director of Shopping Revenue Strategy at Apartment Therapy Media, to explore how publishers can adapt and grow in a rapidly changing performance landscape. Reid shares his journey from agency-side beginnings to building commerce revenue programs across major publishers including Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. We discuss: How AI and shifting search traffic a...
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Send us a text In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Reid Webb, Director of Shopping Revenue Strategy at Apartment Therapy Media, to explore how publishers can adapt and grow in a rapidly changing performance landscape. Reid shares his journey from agency-side beginnings to building commerce revenue programs across major publishers including Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. We discuss: How AI and shifting search traffic a...
Ep. 39 | Harry Dixon (Checkmate): Personalization & Cashback Innovation in Performance Marketing
Performance Marketing Spotlight
16 minutes
12 months ago
Ep. 39 | Harry Dixon (Checkmate): Personalization & Cashback Innovation in Performance Marketing
Send us a text Welcome back to the Performance Marketing Spotlight! In today's episode, we're thrilled to bring you an insightful conversation with Harry Dixon, co-founder and CEO of Checkmate. Harry shares the intriguing journey of how his shopping platform is revolutionizing the way brands connect with shoppers through their innovative app and extension. He provides a deep dive into Checkmate’s origins, the problems it's solving in the e-commerce landscape, and their exciting plans for the ...
Performance Marketing Spotlight
Send us a text In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Reid Webb, Director of Shopping Revenue Strategy at Apartment Therapy Media, to explore how publishers can adapt and grow in a rapidly changing performance landscape. Reid shares his journey from agency-side beginnings to building commerce revenue programs across major publishers including Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. We discuss: How AI and shifting search traffic a...
