Performance Marketing Spotlight

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Performance Marketing Spotlight

NYMO

56 episodes

1 week ago

Send us a text In this episode of Performance Delivered, host Marshall Nyman sits down with Cornelius Frey, CEO of Nucleus Links, an AI-driven affiliate operations platform that's redefining the performance publishing landscape. Cornelius shares how his platform helps publishers streamline affiliate link management, optimize revenue, and drive results at scale — all powered by machine learning and smart automation. We dive deep into: How AI is transforming affiliate operations and content mon...

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Send us a text In this episode of Performance Delivered, host Marshall Nyman sits down with Cornelius Frey, CEO of Nucleus Links, an AI-driven affiliate operations platform that's redefining the performance publishing landscape. Cornelius shares how his platform helps publishers streamline affiliate link management, optimize revenue, and drive results at scale — all powered by machine learning and smart automation. We dive deep into: How AI is transforming affiliate operations and content mon...

Show more...

Episodes (20/56)

Performance Marketing Spotlight

Ep. 56 | Cornelius Frey (NucleusLinks): – AI, Affiliate Operations, and the Future of Performance Publishing

Send us a text In this episode of Performance Delivered, host Marshall Nyman sits down with Cornelius Frey, CEO of Nucleus Links, an AI-driven affiliate operations platform that's redefining the performance publishing landscape. Cornelius shares how his platform helps publishers streamline affiliate link management, optimize revenue, and drive results at scale — all powered by machine learning and smart automation. We dive deep into: How AI is transforming affiliate operations and content mon...

1 week ago

20 minutes

Performance Marketing Spotlight

Ep. 55 | Craig Swerdloff (Wellput): Reinventing Newsletter & Email Performance Marketing with AI

Send us a text How can brands and publishers make newsletter sponsorships faster, smarter, and more effective? In this episode of Performance Marketing Spotlight, host Marshall Nyman — founder & CEO of NYMO & Co — talks with Craig Swerdloff, co-founder of Wellput, about the evolution of email and newsletter marketing from the early Silicon Alley days to today’s AI-driven era. Craig shares his journey from a Vermont Internet café internship to building and selling successful email tech...

2 weeks ago

30 minutes

Performance Marketing Spotlight

Ep. 54 | Zach Scheimer (Criquet Shirts): Brand Growth Through Creative Performance Marketing

Send us a text Welcome to another episode of the Performance Marketing Spotlight! In this installment, host Marshall Nyman sits down with Zach Scheimer of Criquet Shirts—a multifaceted marketer whose journey spans time as a professional sports mascot, stand-up comedian, and data-driven ecommerce leader. Zach shares a behind-the-scenes look into Criquet's unique brand voice, culture, and digital marketing strategies, from optimizing email and SMS channels to testing new ways to boost conversio...

4 weeks ago

22 minutes

Performance Marketing Spotlight

Ep. 53 | Tricia Mahoney (Twisted X Global Brands): Balancing Legacy & Innovation in Footwear Marketing

Send us a text Welcome to another episode of the Performance Marketing Spotlight! This week, host Marshall Nyman sits down with Tricia Mahoney, Chief Marketing Officer at Twisted X Global Brands. Tricia shares her unique journey into marketing, the challenges and rewards of building three footwear brands from the ground up, and why Twisted X’s partnership-driven, retailer-first approach is both thrilling and demanding. Dive into insights on digital marketing strategy, influencer collaboration...

1 month ago

15 minutes

Performance Marketing Spotlight

Ep. 52 | Matthias Stadelmeyer (Tradedoubler): The Future of Affiliate Networks & Data-Driven Partnerships

Send us a text Welcome to another episode of Performance Marketing Spotlight, where we go behind the scenes with industry leaders shaping the future of performance marketing. In this episode, host Marshall Nyman sits down with Matthias Stadelmeyer, CEO of Trade Doubler—a partner marketing technology company with deep European roots and a growing global footprint. Matthias shares his impressive career journey from account manager in Munich to leading Trade Doubler through international expansi...

1 month ago

18 minutes

Performance Marketing Spotlight

Ep. 51 | Colby Saenz (Lovevery): Building Authentic Connections Through Performance Media

Send us a text Welcome to another episode of Performance Marketing Spotlight! In this conversation, host Marshall Nyman, founder and CEO of Nymo & Co sits down with Colby Saenz, who oversees affiliates and partnerships at Lovevery—a company known for its thoughtfully designed playthings to help children develop from ages 0 to 5. Colby shares his unique journey into digital marketing, from selling Facebook pages door-to-door in Arizona, to shaping affiliate programs for major DTC brands li...

1 month ago

26 minutes

Performance Marketing Spotlight

Ep. 50 | Scott Ginsberg (Penske Media): Driving Digital Revenue Through Commerce & Partnerships

Send us a text Welcome back to the Performance Marketing Spotlight! In this special 50th episode, host Marshall Nyman sits down with Scott Ginsberg, a true veteran of affiliate and performance marketing with over 20 years in the industry. Scott shares his journey from traditional advertising into the world of digital and performance marketing, highlighting pivotal roles at CJ Affiliate, Brand Cycle, and his current position at Penske Media. Together, Marshall and Scott dive deep into the evol...

1 month ago

18 minutes

Performance Marketing Spotlight

Ep. 49 | Sean Ryan (Rotary Digital): Optimizing Campaign Performance with Strategic Attribution

Send us a text Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Sean Ryan, founder of Rotary Digital, to dive into the ever-evolving world of performance marketing. Sean shares his journey from a lifelong ad salesman who got his start in print media to building Rotary, a company that’s carved out a unique niche in the newsletter space, targeting an audience of over 1.5 million affluent men. Tune in as Sean opens up about the challenges a...

2 months ago

22 minutes

Performance Marketing Spotlight

Ep. 48 | Chris “Ceej” Johnson (intent.ly): Conversion Intelligence & The Next Wave of Affiliate Tech

Send us a text Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman, founder and CEO of NYMO Co., sits down with Chris 'Ceej' Johnson, the CMO of intently, for an engaging conversation exploring the ins and outs of the performance marketing world. With over 20 years of experience in affiliate marketing, Ceej shares his unique journey—from moderating industry forums and launching performance events in the early 2000s, to pivotal roles at Vouchercloud and Gr...

3 months ago

21 minutes

Performance Marketing Spotlight

Ep. 47 | Elisabeth Chambry (InsideHook): Growing Commerce Content Through Strategic Brand Partnerships

Send us a text Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Elizabeth Chambry, Director of Commerce at InsideHook, to explore the ever-evolving landscape of affiliate and performance marketing. Elizabeth shares her journey from her early days at Wirecutter—where she helped shape social strategy and syndication partnerships—to leading commerce and partnerships at InsideHook, a lifestyle publication known for its distinctive newsletter...

3 months ago

13 minutes

Performance Marketing Spotlight

Ep. 46 | Tom Saulsbury-Hunter (CJ): Evolving Affiliate Marketing & Network Growth Strategies

Send us a text Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Tom Saulsbury-Hunter, Managing Director of Agency at CJ, one of the world’s leading affiliate networks. Tom shares his journey from automating his way out of cold calling in fintech, to unexpectedly discovering affiliate marketing, and ultimately building a successful career at CJ. Together, they dive into Tom’s early roles as an account manager, his knack for tackling tough...

5 months ago

24 minutes

Performance Marketing Spotlight

Ep. 45 | Brook Schaaf (FMTC): Automating Affiliate Partnerships for Scalable Growth

Send us a text Welcome back to Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Brook Schaaf, founder and CEO of FMTC, to unpack his remarkable journey through the world of affiliate and performance marketing. From his early days at Zappos and the founding of one of the industry’s earliest OPM agencies, to the growth of FMTC as a leader in coupon and deal feeds, Brook shares candid insights on building businesses, navigating industry challenges, and the evo...

5 months ago

26 minutes

Performance Marketing Spotlight

Ep. 44 | Garth Harris (TUNE & CAKE): Tracking Innovation & Partner Marketing Optimization

Send us a text Welcome back to Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Garth Harris, COO of TUNE and CAKE. Garth shares his unique journey into the affiliate marketing world—starting from an unexpected support role at CAKE 15 years ago, to now leading multiple teams across product, marketing, technical support, and onboarding. Tune in as Garth discusses the evolution of his career, the core offerings of both CAKE and TUNE, and what sets these white...

5 months ago

22 minutes

Performance Marketing Spotlight

Ep. 43 | Michael Cole (Everflow): Data-Driven Affiliate Management & Attribution Insights

Send us a text In this episode, we sit down with Michael Cole, the SVP of Marketing at Everflow, a leading partner marketing platform. Join host Marshall Nyman as he delves into Michael's journey from growing up in Yosemite to becoming a key player in the performance marketing industry. Discover how Michael's background in affiliate marketing and his pivotal role at Everflow are reshaping the way businesses approach partnerships and attribution. With over 17 years of experience, Michael share...

8 months ago

20 minutes

Performance Marketing Spotlight

Ep. 42 | Vanessa Lawrence (Linkby): Bridging Influencer & Affiliate Marketing for Brands

Send us a text Welcome to another exciting episode of Performance Marketing Spotlight! In this episode, we're diving deep into the world of performance marketing with Vanessa Lawrence, the Chief Content Officer at Linkby. Listen in as our host, Marshall Nyman, unpacks Vanessa's impressive journey from the magazine world in Australia to leading content initiatives in New York. Discover how Linkby is revolutionizing the ad tech space by connecting brands with premium publishers without upfront ...

8 months ago

19 minutes

Performance Marketing Spotlight

Ep. 41 | Adam Ross (AWIN): Global Partnership Marketing & the Evolution of Affiliate Ecosystems

Send us a text In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Adam Ross, the CEO of AWIN, a leading affiliate marketing platform. Adam shares his unique journey from studying dentistry to leading a prominent tech company, highlighting his passion for technology and the strategic moves that have shaped AWIN's trajectory. The discussion delves into AWIN's global reach, its strategic acquisitions like ShareASale, and exciting technological advancements on ...

8 months ago

19 minutes

Performance Marketing Spotlight

Ep. 40 | Tricia Meyer (PMA / Sunshine Rewards): Advocacy & Best Practices in Affiliate Marketing

Send us a text In today's episode, we have the pleasure of chatting with Tricia Meyer, the executive director of the Performance Marketing Association (PMA) and founder of Sunshine Rewards. Tricia opens up about her intriguing transition from the legal world to affiliate marketing, driven by her passion for online communities and helping others. She also shares the origins and mission of the PMA, sheds light on the exciting projects in the pipeline for 2025, and explores the ever-evolving lan...

10 months ago

18 minutes

Performance Marketing Spotlight

Ep. 39 | Harry Dixon (Checkmate): Personalization & Cashback Innovation in Performance Marketing

Send us a text Welcome back to the Performance Marketing Spotlight! In today's episode, we're thrilled to bring you an insightful conversation with Harry Dixon, co-founder and CEO of Checkmate. Harry shares the intriguing journey of how his shopping platform is revolutionizing the way brands connect with shoppers through their innovative app and extension. He provides a deep dive into Checkmate’s origins, the problems it's solving in the e-commerce landscape, and their exciting plans for the ...

10 months ago

16 minutes

Performance Marketing Spotlight

Ep. 38 | Lindsey Grillot (Pie): Building Commerce Content Strategies That Drive Conversions

Send us a text Welcome to the Performance Marketing Spotlight with your host, Marshall Nyman, founder and CEO of Nymo & Company. In today's episode, we shine the spotlight on Lindsey Grillot, Senior Director of Partnerships at Pie, a trailblazing new publisher in the affiliate space. Lindsey takes us through her captivating journey in performance marketing, starting from her early days at The Knot, to her transformative roles at Honey and Ziff Davis, and finally leading up to her exciting...

1 year ago

20 minutes

Performance Marketing Spotlight

Ep. 37 | Noah Tucker (Social Snowball): Scaling Shopify & DTC Growth Through Affiliate Automation

Send us a text In today's episode, we have an exciting guest, Noah Tucker, the visionary founder and CEO of Social Snowball. Noah takes us through his inspiring journey from a high school graduate enthralled by dropshipping to establishing a groundbreaking affiliate platform for modern creators. We'll dive deep into the innovative solutions Social Snowball offers, from seamless influencer partnerships to the latest integrations with TikTok Shops and Instagram. Noah also shares valuable ...

1 year ago

17 minutes