Send us a text In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Reid Webb, Director of Shopping Revenue Strategy at Apartment Therapy Media, to explore how publishers can adapt and grow in a rapidly changing performance landscape. Reid shares his journey from agency-side beginnings to building commerce revenue programs across major publishers including Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. We discuss: How AI and shifting search traffic a...
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Send us a text In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Reid Webb, Director of Shopping Revenue Strategy at Apartment Therapy Media, to explore how publishers can adapt and grow in a rapidly changing performance landscape. Reid shares his journey from agency-side beginnings to building commerce revenue programs across major publishers including Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. We discuss: How AI and shifting search traffic a...
Ep. 49 | Sean Ryan (Rotary Digital): Optimizing Campaign Performance with Strategic Attribution
Performance Marketing Spotlight
22 minutes
3 months ago
Ep. 49 | Sean Ryan (Rotary Digital): Optimizing Campaign Performance with Strategic Attribution
Send us a text Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Sean Ryan, founder of Rotary Digital, to dive into the ever-evolving world of performance marketing. Sean shares his journey from a lifelong ad salesman who got his start in print media to building Rotary, a company that’s carved out a unique niche in the newsletter space, targeting an audience of over 1.5 million affluent men. Tune in as Sean opens up about the challenges a...
Performance Marketing Spotlight
Send us a text In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Reid Webb, Director of Shopping Revenue Strategy at Apartment Therapy Media, to explore how publishers can adapt and grow in a rapidly changing performance landscape. Reid shares his journey from agency-side beginnings to building commerce revenue programs across major publishers including Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. We discuss: How AI and shifting search traffic a...
