Send us a text In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Reid Webb, Director of Shopping Revenue Strategy at Apartment Therapy Media, to explore how publishers can adapt and grow in a rapidly changing performance landscape. Reid shares his journey from agency-side beginnings to building commerce revenue programs across major publishers including Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. We discuss: How AI and shifting search traffic a...
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Send us a text In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Reid Webb, Director of Shopping Revenue Strategy at Apartment Therapy Media, to explore how publishers can adapt and grow in a rapidly changing performance landscape. Reid shares his journey from agency-side beginnings to building commerce revenue programs across major publishers including Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. We discuss: How AI and shifting search traffic a...
Send us a text Welcome back to Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Brook Schaaf, founder and CEO of FMTC, to unpack his remarkable journey through the world of affiliate and performance marketing. From his early days at Zappos and the founding of one of the industry’s earliest OPM agencies, to the growth of FMTC as a leader in coupon and deal feeds, Brook shares candid insights on building businesses, navigating industry challenges, and the evo...
Performance Marketing Spotlight
Send us a text In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Reid Webb, Director of Shopping Revenue Strategy at Apartment Therapy Media, to explore how publishers can adapt and grow in a rapidly changing performance landscape. Reid shares his journey from agency-side beginnings to building commerce revenue programs across major publishers including Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. We discuss: How AI and shifting search traffic a...
