Brian Gibson and Kanon Gibson join the show for one of our most electric episodes yet!From Wink to UTPB — from Friday night lights to D2 playoff pressure — this father–son duo brings energy, insight, and straight-up West Texas football culture. 🏈🔥In Episode 34, your hosts KBALL, SERG, BUSTA, and BIGJOE break it all down:
🎧 FIRST SEGMENT• Exclusive sit-down with Coach Brian Gibson• A surprise pop-in from UTPB QB1 Kanon Gibson• Wink Wildcats stories, QB development, and playoff prep• UTPB vs Harding preview — style clash, physicality, and playoff grit
A perfect reminder from Coach Kris McCullough:
“Be you but align with us.” — Kris McCullough, UTPB
🗞️ NEWS & NOTES• All things Permian Basin + West Texas football• Big 12 & SEC updates• The trending headline of the week — Lane Kiffin’s move and its ripple effects
📊 GAME ANALYSIS• Greenwood vs Graham breakdown• Season wrap on Permian & Seminole•
Deep dives into:– Rankin vs Water Valley– Brock vs Greenwood– UTPB vs Harding — Air Raid vs Flexbone chess match
Episode 34 is loaded with laughs, stories, analysis, and football the West Texas way. Tap in, hit play, and enjoy the best talk in the 432. 🎙️🏈EPISODE 34 — OUT NOW
🎙️ EP.33— Around here…33 means something. It means lifting up athletes across the Permian Basin, and we’ve got three special guests who represent exactly what #33Lead is all about:⭐ Chase Elrod – Senior Offensive Tackle, Seminole Indians⭐ “Buddha” Landen Guerra – Freshman Athlete, Seminole Indians⭐ Iker Muñoz – Kicker, Permian PanthersThese young men brought energy, honesty, and passion — breaking down playoff wins, season moments, team culture, and what it means to represent their schools.We also cover: 🏈 UTPB’s historic playoff win🏀 Sul Ross vs UTPB hoops🏐 Angelo State’s LSC Championship🎟️ And a reminder: January 18 — The 33 Lead Foundation Athletic Banquet-COACHES SUBMIT YOUR NONIMATIONSCelebrating student-athletes, coaches, and community leaders across the Basin. This episode is for the competitors, the grinders, the dreamers, and the communities that support them.👇 Watch Episode 33 NOW📺 Facebook📺 YouTube🎧 Spotify💙 Like. Share. Follow. Support the movement.Every click helps us grow scholarships and opportunities for student-athletes in our area.#Seminole #Permian #PermianBasinPlaybook #33LeadFoundation #StudentAthletes #WestTexasSports #PlayHardLeadStrong
#MidlandTexas Midland High Head Volleyball Coach Audra Howard — fresh off a powerhouse season where the Lady Bulldogs won district, claimed a bi-district title, and battled the No. 1 team in the nation. Episode 32 of the Permian Basin Playbook is LIVE!
Coach Howard breaks down:
Building a winning culture
Leading one of the strongest Midland High teams in recent years
Developing athletes on and off the court
What’s next for the Lady Bulldogs
Plus: News & Notes around the Basin, playoff matchups, and all your weekly sports talk with KBALL, Busta, Big Joe, and Serg.
Tap in, share it, and support West Texas athletics!
YouTube: Permian Basin Playbook Podcast
Spotify: Permian Basin Playbook Podcast
TikTok: pbplaybookpodcast_33
Facebook: 33 Lead Foundation – Permian Basin Playbook Podcast
Website: www.33lead.com
“It’s definitely my faith — I promise you, I wouldn’t be able to do this without God.”
— Makhilyn Young, Vanderbilt Running Back
From Midland Legacy to the SEC, Makhilyn Young keeps faith at the center of his journey. Episode 31 of Permian Basin Playbook dives into his mindset, motivation, and what keeps him grounded through it all.
Catch the full episode now — streaming everywhere!
#PermianBasinPlaybook | #LKMediaPartners | #33LeadFoundation | #MakhilynYoung | #VanderbiltFootball | #FaithFirst
Ep-30 Coach Ashley Dyches and Junior Setter Emma Sauceda from Andrews Lady Mustangs Volleyball! We’re also celebrating Monahans Cross Country standouts Elyse Santiago and Hayden Graves, who both showed out at the State Championships in Round Rock! Drop a comment to wish the Lady Mustangs good luck in their area round vs. El Paso Austin, and to congratulate Elyse and Hayden! Follow us on Facebook, TikTok (@pbplaybookpodcast_33lead), and Spotify (Permian Basin Playbook) to stay locked in every week!#PermianBasinPlaybook #AndrewsVolleyball #MonahansXC #WestTexasPride
EPISODE 29 IS HERE! Mojo Offensive Coordinator Coach Tate Smith brings the heat —That’s not all — we’ve got a surprise pop-in featuring QB Jakob Garcia and RB Gavin Black, the dynamic duo leading the charge on Friday nights!
Your 33 Lead Hosts:Keith Balderaz | Sergio Franco | Busta | Chavo | Joe Flores
Weekly Pick’ems: The crew makes their calls for this week’s biggest matchups
Listen Now: Spotify Apple Podcasts TikTok Highlights @pbplaybookpodcast_33lead
Follow & Support: Facebook: Permian Basin Playbook
Thank you to our sponsors:Double T Services | Kodiak Gas Services | HZ Services | Texas Farm Bureau
Want to become a sponsor? Sponsorship opportunities are now open — including our Sports Banquet at the Bush Convention Center on January 18th!
#PermianBasinPlaybook #MojoFootball #PermianPanthers
NEW EPISODE ALERT — “COMING HOME: THE MIKE PETERS STORY” He’s back where it all began! Pecos-Barstow-Toyah ISD Athletics Pecos Eagle Athletic Booster Club Pecos-Barstow-Toyah ISDPecos legend and Athletic Director Coach Mike Peters joins Permian Basin Playbook this week for a powerful sit-down with KBALL, The Dawg, Busta, and Audi From 25+ years in Texas athletics to building winning programs across the Permian Basin — Coach Peters shares what it means to come home to Pecos and lead the next generation of Eagles PLUS: Pop-in guest Jace Martinez — former Midland Legacy Rebel & current Hardin-Simmons baseball standout — talks about his comeback journey after Tommy John surgery And you know it — Weekly Pick’ems are back! Who ya got? Tune in now to Episode 28 of the Permian Basin Playbook —Where West Texas sports, stories, and Friday Night Lights shine brightest Special thanks to our sponsors Double T Services, Kodiak Gas, HZ SERVICES, TEXAS FARM BUREAU #PermianBasinPlaybook #WestTexasSports #FridayNightLights #PecosEagles #HardinSimmons #MidlandLegacy #PodcastDrop #WestTexasStrong
NEW EPISODE ALERT — “COMING HOME: THE MIKE PETERS STORY” He’s back where it all began! Pecos-Barstow-Toyah ISD Athletics Pecos Eagle Athletic Booster Club Pecos-Barstow-Toyah ISDPecos legend and Athletic Director Coach Mike Peters joins Permian Basin Playbook this week for a powerful sit-down with KBALL, The Dawg, Busta, and Audi From 25+ years in Texas athletics to building winning programs across the Permian Basin — Coach Peters shares what it means to come home to Pecos and lead the next generation of Eagles PLUS: Pop-in guest Jace Martinez — former Midland Legacy Rebel & current Hardin-Simmons baseball standout — talks about his comeback journey after Tommy John surgery And you know it — Weekly Pick’ems are back! Who ya got? Tune in now to Episode 28 of the Permian Basin Playbook —Where West Texas sports, stories, and Friday Night Lights shine brightest Special thanks to our sponsors Double T Services, Kodiak Gas, HZ SERVICES, TEXAS FARM BUREAU #PermianBasinPlaybook #WestTexasSports #FridayNightLights #PecosEagles #HardinSimmons #MidlandLegacy #PodcastDrop #WestTexasStrong
EP. 27 Crane Football We’re joined by Coach David Birdwell — Head Golf Coach, Secondary Coach, and JH Hoops — plus a special pop-in guest, former OHS Lady Broncho and current Sul Ross Volleyball standout Clarissa Deleon! “SPREAD FAR THE FAME OF THE GOLDEN CRANES!” We’re talking Friday Night Lights, West Texas football culture, life as a multi-sport coach, and what it takes to keep that Crane pride shining bright. Then we roll right into News & Notes and our Weekly Pick’ems — including this week’s Game of the Week between Wink and Iraan! Stream now on Spotify | Apple Podcasts | iHeart | Amazon Music | Facebook Watch Drop your score predictions #PermianBasinPlaybook #GoldenCranes #CraneTX #SulRoss Clarissa Deleon
EPISODE 26! This week, we shine the spotlight on Monahans Lady Lobo Volleyballl with our special guest Gina Williams — The Voice of the Lady Loboes!We’re talking passion, pride, and play-by-play — plus how local media helps elevate small-town sports across West Texas.Joining the roundtable: KBALL | Busta | Ryan Layman Tune in for:• The story behind Gina’s journey as the voice of the Lady Loboes• A surprise appearance from senior libero Anays Gonzalez• All-new Friday Night Pick’ems with our crew calling their shots for the week! Catch Episode 26 now on Spotify, Facebook, and TikTok @PBPlaybookPodcast_33LeadPlay Hard. Lead Strong. That’s the 33 Lead Way
Former NFL Kicker Phil Dawson joins us to talk about his transition to the sidelines as Head Coach of the Midland Christian Mustangs. Surprise guest: Freshman QB Jaxon Franco drops in to talk about Friday night magic! Permian Basin Playbook — Season 2, Episode 25 Pick’ems are BACK — who you got this week? Drop your picks in the comments! Matchups: Andrews (2-3) vs Estacada (3-2) Crane (2-3) vs Alpine (1-4) Monahans (0-5) vs Pecos (2-3) Fort Stockton (3-2) vs Big Spring (3-2) Grandfalls (4-1) vs Marfa (3-2) Seminole (3-2) vs Hereford (1-3) Snyder (0-5) vs Levelland (0-5) Game of the Week: Liberty (5-0) vs Greenwood (5–0) LISTEN NOW on Spotify, TikTok, and everywhere you stream podcasts @PBPlaybookPodcast_33Lead Shoutout to our sponsors:Double T Services | Kodiak Gas Services | Texas Farm Bureau | HZ Services Question for YOU:Which matchup is YOUR Game of the Week? And who’s got the edge in Liberty vs Greenwood? Let us know #PermianBasinPlaybook #TexasFootball #HighSchoolFootball #PBPlaybookPodcast #MidlandChristianMustangs
Episode 24- Ryan Newbrough from the Andrews Lady Mustangs Volleyball Booster Media Team to talk all things Lady Mustangs volleyball . We even had a special pop-in guest, Lady Mustang player Rylan Newbrough, join us for some fun!
Permian Basin Playbook Podcast – Season 2
(Comment/Share - Chance to win a free hat!)
Joining KBALL on the mic: Big Joe | Busta | Guest Co-Host Bailey Haney.
Episode Highlights:
Sponsors:
A big thank you to our podcast partners who keep us rolling and supporting local sports .
Where to Listen:
Catch the full episode now on Spotify, iTunes, Amazon Music, and iHeartRadio.
Don’t forget to follow us on TikTok (@pbplaybookpodcast_33Lead) and across all socials for more behind-the-scenes and weekly highlights!
Play hard. Lead strong. That’s the 33 Lead way.
Permian Basin Playbook – Ep-23 Special guest — Jakob Brandenburg
Award-winning news anchor
Baylor alum
Star of First Alert 7
Leader in the 33 Athletic Club
Here’s what’s inside
Jakob’s journey, community impact & Friday Night Lights memories
News & Notes: Jakob provides area Volleyball Update!
Cardi B headlines, Texas Tech’s Big 12 chase, MLB talk
Weekly Pick ’Ems – Predictions on all the big matchups across West Texas
Big thanks to Jakob + shoutout to our sponsors: Double T Services, Kodiak Gas Services, HZ Services, Texas Farm Bureau.
Follow us everywhere:
TikTok @pbplaybookpodcast_33Lead
FB Joby Flores 33 Lead Foundation Permian Basin Playbook Podcast
Spotify The Permian Basin Playbook Podcast
…and catch Jakob on CBS7 First Alert 7 (5–7am)
Play hard. Lead strong. That’s the 33 Lead way.
NEW EPISODE IS LIVE! This week we welcome a West Texas staple: Todd Jones – Voice of the Greenwood Rangers & host of the Ranger Rundown.
Permian Basin Playbook – Season 2, Episode 22
From calling some of Greenwood’s biggest moments to building a platform that keeps fans plugged in — Todd brings energy, passion, and stories you don’t want to miss.
Inside the Episode
• Conversation with Todd on his journey behind the mic
• News & Notes across the Basin
• Pick ’Ems Rundown – West Texas matchups broken down by the crew
Sponsors Who Power the Show Shoutout to Double T Services, Kodiak Gas Services, HZ Services, and Texas Farm Bureau for keeping us rolling strong.
Your Move Follow us on TikTok: @pbplaybookpodcast_33Lead
Hit Follow on Spotify so you never miss a play
Drop a comment & tell us who’s winning this week!
Like & Share this post for your chance to win a FREE 33 Lead Hat
Play hard. Lead strong. That’s the 33 Lead way.
#PermianBasinPlaybook #WestTexasFootball #GreenwoodRangers #TexasHighSchoolFootball #PBPodcast #PodcastInterview
Permian Basin Playbook – Season 2, Episode 21. Bradley Marquez – Odessa High legend, Texas Tech star, NFL pro (Rams & Lions), two-sport athlete, and now a businessman giving back to his hometown.
Drop a comment (shoutout Kendall Garduno & Michael Rivera)
Like & Share for a chance to win a FREE 33 Lead Hat
Your Hosts:
KBALL | BIG JOE | BUSTA | CHAVO
Conversation Round
From Friday night lights to the NFL grind, Bradley talks about his journey and why giving back matters more than ever.
News & Notes
• KBALL announces the BBQ BASH – Oct 18
• UTPB stuns UCO – shoutout Cheno & Kannon Gibson
• Lee Corso… still alive, but that career is DONE.
Pick ’Ems Segment – Matchups
• Pecos vs. Levelland
• Compass Academy vs. Iraan
• Kermit vs. Crane
• Canyon vs. Andrews
• Alpine vs. Fort Stockton
• Pebble Hills vs. Midland High
• Midland Legacy vs. Euless Trinity
• Monahans vs. Amarillo Randall
• Wink vs. Stanton
• Greenwood vs. Sweetwater
• El Paso Eastlake vs. Permian
️ Game of the Week: Bell vs. Odessa High
Shoutouts & Sponsors
Big thanks to Double T Services, Kodiak Gas Services, HZ Services, and Texas Farm Bureau for keeping this show rolling strong.
Thanks to Bradley Marquez for joining the pod.
Grab some good eats at Patrick Clay’s Odessa.
Level up your backyard with West Texas Outdoor Living.
Call to Action
Follow us on TikTok @pbpodcast_33Lead
Hit that follow button on Spotify & never miss a West Texas story.
Produced by LKMEDIAPARTNERS
“Play hard. Lead strong. That’s the 33 Lead way.”
NEW EPISODE ALERT
Permian Basin Playbook — Season 2, Episode 20
We’re back on the court with Coach Gillian Herrera, entering her 13th year as Head Volleyball Coach of the Permian Lady Panthers. Under her leadership, Permian has made the state playoffs 5 of the last 7 years—and she’s not slowing down.
Episode Theme: “Set for a Comeback” | “Go Mojo!”
Coach Herrera knows what it takes to build a culture of resilience and grit. We dive into her coaching journey, empowering athletes, and keeping the Permian spirit alive.
Starting Lineup:
KBALL (Host) | Busta | Chavo | Bailey (OHS grad, former college volleyball player, ECISD teacher)
Shoutouts: Permian Basin Elite Volleyball, Jade Workman #LubbockChristianVolleyball, and all the coaches who’ve shaped the game—Patty Jones, Mike Moffit, Coach Purser, Coach McMillan, Connie Bozarth, Coach Elliot, Al Bennet.
Sponsor Love: Double T Services • Kodiak Gas Services • HZ Services • Texas Farm Bureau
Favorite takeaways:
• “Never say die.”
• “Nobody cares—work harder.”
Listen now on Spotify: Just search Permian Basin Playbook and join the 33 Lead sports family.
“Play hard. Lead strong. That’s the 33 Lead way.”
Fresh off a state-final run and being named Region 4-2A Coach of the Year, Coach Archibald joins KBALL, Busta, Chavo, and Big Joe for a full-court convo on:
Balancing teaching, family & coaching
Lessons from the 2024 title game
The Wildcats being honored as Team of the Year
Hot Seat + Rapid Fire questions you don’t want to miss
Her surprising favorite snack (yes, we Googled it )
Plus: shoutouts, TikTok updates, scholarship news, and a little behind-the-scenes family fun — including a Happy Belated Birthday to Blake Archibald!
Watch now & rep West Texas sports
Big thanks to our sponsors:
Joby Flores 33 Lead Foundation | Double T Services | Kodiak Gas | HZ Services | Texas Farm Bureau
Follow us on TikTok @pbpodcast_33Lead
Follow & rate us on Spotify to help more West Texans find the show!
Produced by LK MEDIA PARTNERS
NEW EPISODE! OHS HC ERIK HARTMAN “Oh Nelly, he’s wearing his WHITE SHOES”
Season 2 – Episode 18 of The Permian Basin Playbook is here, and we’ve got a full-circle Broncho story you won’t want to miss… Guest: Erik Hartman – Head Football Coach, Odessa High School Bronchos From slingin’ passes as OHS QB in the ‘90s… to leading the Bronchos as head coach in 2025 — Coach Hartman shares his journey, his vision, and a few legendary quotes you’ll be repeating all season. Topics we tackle: QB at OHS Head Coach at OHS – What it means to him Building a winning culture & community connection Lessons from his first season back on the sideline Future goals — including an indoor facility & more weight rooms Why “It’s not just a four-year process, but a forty-year process” Hot Seat Questions with BIG JOE, CHAVO, BUSTA, and KBALL — plus our Two-Minute Drill to wrap it up! Big thanks to our sponsors for keeping West Texas football stories alive:Double T Services | Kodiak Gas Services | HZ Services | Texas Farm Bureau LISTEN NOW — And hey, help us grow! If you’re on Spotify, hit Follow so you never miss an episode. Search Permian Basin Playbook and join our West Texas football family. Play Hard. Lead Strong. That’s the 33 Lead Way. #ohsbronchos #Spotify #permianbasin #odessahigh @followers
Season 2 of The Permian Basin Playbook keeps rolling, and Episode 17 is HERE!
This week, KBALL, Big Joe Flores, The Dawg, and Busta sat down with Coach Tony Pallanez, Head Football Coach of the Pecos Eagles!
We discuss :
His coaching journey & vision for the Eagles
The culture he’s building (“Lunchpail mentality”)
Growing up in the Cowboy world
His all-time favorite snack and best places to eat in Pecos
Fall camp updates, local sports news & shoutouts to players Omar Salgado Jr, Bubba Martinez, Kai Salgado, Julian Mendoza, Matt Chavarria, and Josh Carbajal!
Plus, Coach drops some quotes you’ll want to hang in the locker room:
“If you’re juiceless, you’re useless.”
“Water doesn’t boil at 211… that ONE extra degree can move a train.”
Huge thanks to our sponsors: Double T Services, Kodiak Gas Services, HZ Services, and Texas Farm Bureau — your support keeps West Texas sports stories alive!
CALL TO ACTION:
If you’re enjoying the show, help us grow! Follow Permian Basin Playbook on Spotify — just search our name, click Follow, and never miss an episode. The more followers we have, the more West Texas sports stories we can tell.
Listen now on Spotify, YouTube, Apple Podcasts, Amazon Music, & iHeartRadio.
“Play hard. Lead strong. That’s the 33 Lead way.”
#33Lead #PermianBasinPlaybook #PecosEagles #WestTexasFootball #PlayHardLeadStrong #Spotify #AmazonMusic #AppleMusic #YouTube #iHeartRadio #Scholarships #PermianBasin
SEASON 2 KICKS OFF NOW!
We’re back with Episode 16 of The Permian Basin Playbook, and we’re starting strong with none other than Coach Mickey Owens — the winningest head coach in Monahans Loboes history!
Coach Owens shares stories and lessons from his incredible 34-year journey
Listen now on:
Spotify | Apple Podcasts | Amazon Music | iHeartRadio | YouTube | Facebook
Presented by www.33lead.com
Thank you to our incredible sponsors:
Double T Services • Kodiak Gas Services • HZ Services • Texas Farm Bureau
Play hard. Lead strong. That’s the 33 Lead way.
Coaches mentioned in episode:
Gary Gaines, Randy Quisenberry, Bren Holland, Arcadio Rivera, Larry Hanna, Max Johnson, and Mickey Mitchell
#33Lead #Season2 #PermianBasinPlaybook #CoachMickeyOwens #TexasHighSchoolFootball #WestTexasLegends #Scholarships #PlayHardLeadStrong #WTXFootball