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Perpetual Traffic
Tier 11
500 episodes
4 days ago
Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015
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Marketing
Business,
Entrepreneurship
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All content for Perpetual Traffic is the property of Tier 11 and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/500)
Perpetual Traffic
Why Meta Is the Best Ad Platform on the Planet in 2026 Part 4
4 days ago
43 minutes 32 seconds

Perpetual Traffic
Why Meta is The Best Ad Platform on The Planet in 2026 Part 3
1 week ago
38 minutes 36 seconds

Perpetual Traffic
Why Meta Is the Best Ad Platform on the Planet in 2026 Part 2
1 week ago
24 minutes 53 seconds

Perpetual Traffic
Why Meta is The Best Ad Platform on The Planet in 2026 Part 1
2 weeks ago
54 minutes 11 seconds

Perpetual Traffic
The #1 Critical Element Missing from Your 2026 Marketing Strategy
2 weeks ago
48 minutes 30 seconds

Perpetual Traffic
The New Meta “Feeder Strategy” That Breaks Andromeda (Full Walkthrough)
3 weeks ago
46 minutes 48 seconds

Perpetual Traffic
The #1 Communication Book Everyone Needs to Read in 2026 with Charles Duhigg
3 weeks ago
36 minutes 31 seconds

Perpetual Traffic
5 Secrets of AdRoll's CTV Breakthrough REVEALED With Vibhor Kapoor
4 weeks ago
48 minutes 53 seconds

Perpetual Traffic
STOP: Analyze These 3 Crucial Buyers Post-BFCM to Maximize Q4 Profit
1 month ago
41 minutes 45 seconds

Perpetual Traffic
The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 2
1 month ago
35 minutes 45 seconds

Perpetual Traffic
The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 1
1 month ago
32 minutes 37 seconds

Perpetual Traffic
SaaS Case Study: The Lazy Way to a 26.31 MER Using Creative Diversification
1 month ago
25 minutes 11 seconds

Perpetual Traffic
How We Slashed nCAC $44 to $25 in 10 Days with Meta Andromeda
1 month ago
27 minutes 15 seconds

Perpetual Traffic
The Invisible AI Underbelly That No Marketer Knows About...Until Now (PART 2)
1 month ago
34 minutes 17 seconds

Perpetual Traffic
The Invisible AI Underbelly That No Marketer Knows About...Until Now (PART 1)
1 month ago
31 minutes 33 seconds

Perpetual Traffic
The #1 Mistake That's Secretly Killing Your Meta Andromeda Ads with Cole Turner
1 month ago
35 minutes 59 seconds

Perpetual Traffic
FIRE Your Media Buyer: The Fix for Wasted Ad Spend
2 months ago
38 minutes 9 seconds

Perpetual Traffic
Stop Losing Clients! Master Saying the Quiet Part Out Loud to Close Deals
2 months ago
44 minutes 43 seconds

Perpetual Traffic
The Pros and Cons of Meta’s New Advantage+ Creative Image Generator Tool
2 months ago
28 minutes 23 seconds

Perpetual Traffic
Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything
2 months ago
50 minutes 9 seconds

Perpetual Traffic
Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015