Episode 99 - The 99 Effect: Indie Retail Psychology Hacks You Can Use Today

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Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros

The Pet Shop Girls

104 episodes

4 days ago

Welcome to The Pet Shop Girls. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more. Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even retail and has expanded her business to over 10,000 square feet. And you may know Carly, of House of Paws in Regina, Saskatchewan, from TikTok, where she's amassed over 150,000 followers marketing her pet boutique. She built her business in the midst of the global pandemic, and has found a ton of creative ways to scale her business and engage with her local community. Running a pet business can be lonely, but you don't have to do this alone. Join the Pet Shop Girls each week for the podcast that's guaranteed to make you sit, stay, and beg for more.

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Episode 99 - The 99 Effect: Indie Retail Psychology Hacks You Can Use Today

Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros

54 minutes

1 month ago

Episode 99 - The 99 Effect: Indie Retail Psychology Hacks You Can Use Today

In this episode, Carly and Sherry celebrate 99 episodes by unpacking retail psychology and how small pricing details make a big difference. They break down the power of the 99 effect, charm pricing, and bundling, plus how ambiance — lighting, scent, and music — can instantly influence how customers feel and buy.

Takeaways:

Prices ending in 9 can boost sales by up to 20%.
Bundling increases perceived value.
Lighting, scent, and music shape buying behavior.
“Free” offers outperform discounts.
Scarcity and color psychology drive urgency.

Retail is both an art and a science — and mastering these small details can create big results.

Connect with the Pet Shop Girls!

Find us everywhere: https://linktr.ee/petshopgirls

Connect with Carly (House of Paws):

https://www.instagram.com/houseofpawsboutique

https://www.tiktok.com/@houseofpawsboutique

https://www.facebook.com/houseofpawsboutique

Connect with Sherry (Odyssey Pets):

https://www.facebook.com/odysseypets

https://www.instagram.com/odysseypets

https://linktr.ee/odysseypetsdallas

The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.