In this episode, Jennifer Stoops shares how she scaled a PM company to 3,600+ doors before transitioning into her current role as SVP of Industry Relations at PetScreening.
We dig into that journey - from building systems and PM pod structures at scale to managing an office with 30 dogs (yes, really).
Jennifer explains what most PMs get wrong about pet policies, how unreported pets erode NOI, and why PetScreening has become the “Carfax for pets.” We also cover M&A pitfalls, vendor risk, breed restrictions, and why the portfolio model often breaks past a certain door count.
We discuss:
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Monica Gilroy is the founder of the Gilroy Law Firm and a legal powerhouse in the property management space.
In this episode, she shares what to do if ICE shows up, how to bulletproof your application process, and why short leases are fine (if your systems are solid). We also dive into lawsuits, insurance gaps, and why you can say no to Section 8 in some markets (if you do it right).
If you’ve ever felt legally exposed running your PM biz, this episode brings clarity - and a few fun “ask me how I know” moments.
Chapters:
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In this episode, I sat down with Lisa Horner, Chief Marketing Officer at AppFolio - LIVE at the AppFolio FUTURE Conference. We talked about what’s actually working in property management marketing today, digging into AI hype vs. real impact, why understanding your customer beats clever tactics, and how to market without sounding like… well, a marketer.
Lisa shares how AppFolio stays close to operators (literally - engineers on the tradeshow floor), why branding starts with asking “who are we?” and “what do we care about?”, and how the best marketing campaigns begin with deep empathy and strategic constraints.
We also touch on leadership transitions, the role of experimentation, and how business owners can prepare for AI-powered change (without panicking).
We discuss:
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In this episode, I’m joined by Jordan Coleman, loan officer at Live Oak Bank - one of the few banks that truly understands property management.
We break down how SBA loans can unlock 100% financing for acquisitions, the hidden pitfalls in seller notes, and what lenders really look for in both buyers and sellers. Jordan also shares practical tips for navigating SBA terms, structuring clawbacks, and avoiding red flags (like client concentration risk).
We even cover how to refinance a seller note and why time kills deals more often than you think. If you’re considering buying, selling, or just want to understand your options, this episode is packed with insight.
Timecodes:
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In this episode of Peter Lohmann’s Podcast, I’m joined by Allison DiSarro, SVP of Property Management Banking at Enterprise Bank & Trust. We break down what every property manager really needs to know about trust accounts, FDIC protection, and compliance risks (yes, even if your state auditor says you’re fine).
Allison explains why most banks get this wrong, how “analysis banking” works (and why it’s not interest), and the real risk of having your accounts frozen due to liens or garnishments.
We also dig into how Enterprise structures its earnings credit program, why longevity matters more than flashy rates, and what to ask your bank to protect client funds.
Chapters:
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In this episode of Peter Lohmann’s Podcast, I’m joined by Janine Steiner Jovanovic, CEO of LeaseLock - a company rethinking how the multifamily industry handles security deposits, risk, and renter experience.
Janine shares how LeaseLock replaces traditional deposits with true lease insurance, protecting property owners and improving affordability for renters.
We also talk about leadership, data, and what it means to build renter-first products in a profit-driven world.
If you care about PropTech innovation, risk analytics, or the next wave of AI in property management, this one’s a must-listen.
Jump to a topic:
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In this episode of Peter Lohmann’s Podcast, I’m joined by Gail Phillips, the retiring CEO of NARPM (National Association of Residential Property Managers), after more than 20 years of leadership.
We dig into how NARPM evolved from a few hundred members to the national force it is today - from the early “mom-and-pop” days and paper rent checks to COVID-era virtual everything.
Gail shares the real story behind NARPM’s antitrust saga, how fee models and tech reshaped the industry, and what she’s learned about leadership, delegation, and culture after decades in the trenches.
We also talk about why some local chapters thrive while others struggle, what the “haters” get wrong about NARPM, and her advice for the next generation of association leaders.
If you’re a property management operator or NARPM member, this episode is a must-listen.
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In this episode of Peter Lohmann’s Podcast, I’m joined by DD Lee, former owner of Skyline Property Management, now Industry Liaison at PURE and President-Elect of NARPM National.
DD shares her path from managing 12 personal rentals to running a 500-door PM company with a 3,000-door HOA division, and what it was really like to sell that business to PURE. We get into the emotional side of selling (“detach” became her mantra), how HOA management differs from single-family, and what she’s focused on now as NARPM transitions into its “2.0” era.
If you’ve ever thought about selling your management company, navigating NARPM leadership, or just trying to scale without burning out, DD’s story will hit home.
Chatpers:
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PropertyManagement.com’s “Top 100” list is coming!
Apply before 11/30/2025 to get verified, build credibility, and win your market: https://propertymanagement.com/verification
In this episode of Peter Lohmann’s Podcast, I sit down with Matt Speer of PropertyManagement.com (yes, greatest domain ever) to unpack their “TrueMatch” score, or what Matt calls the “Carfax of property management.”
We talk about why credibility is the new currency, how AI search like ChatGPT and Google’s AI Overviews are changing local lead flow, and what it takes to get your company verified without paying a dime. Matt also reveals new details on their Top 100 Property Managers campaign.
Here’s what we go deep on:
🔎 How the TrueMatch scoring model works by looking at performance, trust, experience, and verification
🤖 The AI search shift and why zero-click results are pulling away the “best property manager in [city]” leads that used to land on your site
✅ How verified profiles and owner survey data can help you close faster and keep more clients
🚫 Why PropertyManagement.com refuses to be a pay-to-play lead gen marketplace and what their actual monetization looks like
🌍 If you’re in multiple markets, how the system creates city-specific scores instead of lumping you under one grade.
Want your spot on the Top 100? Apply and get verified for free before 11/30/2025: https://propertymanagement.com/verification
Programming note: This is a mid-season sponsored podcast special with PropertyManagement.com. I accepted support to take a deeper look at their platform, but the conversation, opinions, and questions are my own.
⏱️ Chapters
Resources for Property Managers & Real Estate Entrepreneurs
In this episode of Peter Lohmann’s Podcast, I sit down with Amy Hanson, national NARPM President and two-time property management founder.
Amy’s career started by accident in 1993, when she picked up a real estate license just to earn a few bonuses. Fast forward: she’s bought and sold two property management companies, navigated a non-compete by starting over in Dallas, and most recently sold to Berkshire Hathaway.
We talk through what it’s like to buy a brokerage without knowing the multiples, lessons learned from running two companies, and the transition from owner to corporate VP. Amy also opens up about her role leading NARPM during its “2.0” transformation: new bylaws, governance shifts, and the upcoming CEO handoff.
If you’re scaling a PM company, planning an exit, or curious about where NARPM is headed, you’ll get a ton from Amy’s story.
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In this episode of Peter Lohmann’s Podcast, I sit down with my mom, Susan Lohmann, who spent nearly 50 years building a career in the horse business: running farms, teaching lessons, and judging competitions.
We talk about what it takes to manage barns (and difficult customers), the surprising parallels between horse boarding and property management, and what really happens when a client stops paying board (spoiler: yes, you can evict a horse).
If you care about small business lessons, negotiation tactics, or building a career around passion, you’ll enjoy this conversation.
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In this episode, I sit down with Tollie Brown, Principal at Mainsail Partners and board member at Rentvine.
We talk about why Mainsail, a $4B growth equity firm, invested $74M into Rentvine, and what that means for property managers. Tollie breaks down the differences between venture capital, private equity, and growth equity, and why those distinctions matter when choosing software.
We also cover what makes PropTech appealing to investors, why trust matters as much as features, and how AI, integrations, and consolidation are shaping the future of property management software.
Learn more and connect with Tollie here:
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In this episode of Peter Lohmann’s Podcast, I sit down with Valeria (“Val”) Urcuyo - VP of Operations at Appliance Repair Professionals, a nationwide appliance repair company serving property managers in 40+ states.
Based in Nicaragua, Val runs the business remotely, coordinating hundreds of subcontractors and thousands of repair jobs each month. We talk about how she makes this model work without a U.S. office, the shortage of appliance techs, and why some vendors inflate diagnostic fees. Val also shares how her team vets technicians, the repair-vs-replace math, and her candid take on appliance obsolescence.
On leadership, Val explains how she earned the trust of the company’s owners, lessons from her mom’s Taco Bell career, and the hard calls that come with scaling a business nationwide.
If you’re in property management and juggling vendor relationships, repair costs, or company culture, Val’s story is packed with takeaways.
Episode Chapters
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In this episode of Peter Lohmann’s Podcast, I’m joined by Joni Wolfswinkel - owner of two Real Property Management franchises (2,300+ doors) and founder of True Work Logistics, a global talent placement agency.
Episode Chapters:
Joni walks us through her journey from knocking on pre-foreclosure doors to scaling multiple businesses. We dig into the plateaus every PM entrepreneur hits, what it takes to break through 500–1,000 doors, and why acquisitions often beat organic growth. She also shares lessons from running a plumbing company (spoiler: never again), the reality of working with your spouse, and how she’s shifted focus toward family, vision, and building generational wealth.
If you’re a property management operator or entrepreneur thinking about scaling, hiring globally, or balancing work with family, you’ll find Joni’s story both practical and inspiring.
Learn more & connect with me here:
Learn more and connect with Joni here:
In this episode of Peter Lohmann’s Podcast, I’m joined by Ginny Wood, former COO at LeadSimple and an experienced fractional COO who has guided multiple high-growth businesses through transformation and scaling.
Ginny shares her career journey from early days as a programmer to becoming a trusted operational leader in PropTech and beyond. We explore how she approaches stepping into companies mid-stream, the importance of building a culture of speed, and what leaders should know about property manager blind spots. Ginny also opens up about taking a mid-career sabbatical, turning off the inner critic, and how EOS continues to shape business leadership today.
If you’re a property management entrepreneur, real estate operator, or business owner looking to find the right #2 or explore fractional COO options, this conversation delivers practical insights and inspiration.
Contact Ginny:
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Deb Newell has worked with some of the largest property management operators in the U.S., helping them streamline operations, scale sustainably, and prepare for mergers, acquisitions, and exits. With over two decades of experience, Deb shares how she helps real estate businesses focus on people, process, and technology to achieve growth and long-term success.
In this conversation with Peter Lohmann, Deb opens up about her career journey, the why behind business ownership, and how companies can get ready to sell (or scale) without making common structural mistakes. She also shares wild stories from the consulting world and dives into how mindset and leadership shape a business’s trajectory.
👉 If you’re a property management entrepreneur, real estate investor, or business owner planning for growth or sale, this episode delivers actionable insights from one of the industry’s top consultants.
Episode Guide:
00:00 – Intro
01:35 – Deb’s career and background
08:26 – The why behind business ownership
12:56 – Selling a property management business
16:22 - Sponsor - Rentvine
17:45 – Deb’s consulting work
23:35 – Crazy stories from consulting owners
38:03 - Sponsor - Enterprise Bank & Trust
39:36 – Mindset shifts for growth
50:24 – Establishing roles in your business
57:12 – Preparing to sell your business
01:01:40 – Pros and cons of hiring a consultant
🔗 Connect with Peter:
joincrane.co | Free PM Newsletter | RL Property Management
🔗 Connect with Deb Newell
In this episode, Peter Lohmann talks with Binsi Das, Managing Director at Sagan Passport, about her incredible journey from virtual assistant to executive leader. Together they unpack what most American business owners get wrong when hiring global talent—and what it actually takes to build high-performing remote teams.
Binsi shares candid insights about communication challenges, cultural barriers, and the overlooked importance of mentorship and context. She also explains why the key to success isn’t “finding your Binsi”… it’s building one.
Whether you’ve worked with remote team members or you’re just starting to explore it, this is a must-listen conversation for anyone leading in today’s global workforce.
Timestamps:03:12 – Binsi’s background & early career10:22 – Scaling global talent with Sagan Passport19:38 – What great global employers do differently24:59 – Using ChatGPT for leadership feedback27:31 – Recruiting talent through content36:24 – Sagan’s internal content challenge39:49 – Building teams (and assistants) from scratch44:07 – Cross-cultural communication50:03 – Supporting remote team members effectively57:05 – Navigating accent bias in hiring
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The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast. Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions.
What separates a good operator from a great one?
In this episode, Peter talks with Cathy Gainer, a strategic coach and former RL Property Management team member, about the mindset, discipline, and decision-making skills that define high-performing operators. Cathy shares lessons from her time inside the business, what she’s learned from coaching other leaders, and how great #2s support founders in meaningful ways.
They also explore mindset training, leadership blind spots, and what most owners get wrong when trying to scale a property management business.
⏱️ Timecodes00:00:00 – Intro
00:02:20 – Cathy’s background and career
00:06:17 – What is PM like relative to other industries?
00:10:13 – Cathy’s first impressions of RLPM
00:17:56 – Sponsor: MX Summit
00:19:20 – Peter’s first “Crane break”
00:26:45 – The desire to be a great #2
00:31:15 – Mindset training
00:35:58 – Sponsor: CRANE
00:42:04 – Cathy’s reflections on semi-retirement
00:50:24 – What are the most common mistakes you see owners and operators making?
🔗 Connect with Peter:
Crane – Private PM Owner Community
Free PM Newsletter
RL Property Management
🔗 Connect with Cathy Gainer:
LinkedIn
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The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast. Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions.
In this episode, I am joined by Dr. Julie Gurner, Executive Performance Coach.
Dr. Julie Gurner is a doctor of psychology and executive performance coach compared to Wendy Rhoades from 'Billions' by The Wall Street Journal. She provides high level coaching services and is the founder of the Ultra Successful Newsletter on Substack.
We discuss:
(00:00:00) - Intro
(00:03:09) - Mindset advantages over technical/soft skills
(00:05:43) - Cultivating a mindset of belief in yourself
(00:07:52) - Dealing with Failure
(00:15:57) - Sponsor: MX Summit
(00:17:21) - The importance of your environment on your mindset
(00:23:21) - Discipline in routine
(00:27:12) - The moral component behind delegating work
(00:29:41) - Balancing ambition with satisfaction
(00:33:05) - Sponsor: Fyxed.com
(00:35:29) - Composing a vision of your future self
(00:38:59) - Celebrating your wins
(00:42:57) - The process of working with Dr. Gurner
(00:52:14) - The fallacy of Stoicism
(00:58:10) - How high-performers wind down their day
Learn more & connect with me here:
Crane, the private community for property management business owners.
Learn more and connect with Dr. Gurner here:
Dr. Gurner’s Newsletter - Ultra Successful: https://drgurner.substack.com/DrGurner.com
The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast. Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions.
In this episode, I am joined by Taylor Haas, President of Colorado Realty and Property Management, Inc.
We discuss:
(00:00:00) - Intro
(00:01:20) - Colorado Realty & Property Management’s company structure
(00:05:36) - Phone systems
(00:08:51) - The origins of the business and Taylor’s career
(00:09:52) - Having multiple offices in one city
(00:13:45) - Sponsor - Appfolio’s FutuRE Conference
(00:15:21) - Content marketing
(00:17:52) - Taylor’s YouTube approach
(00:21:28) - Lease-only and home warranty strategies
(00:27:09) - Taylor’s journey in sales
(00:31:14) - Sponsor - Property Meld
(00:32:45) - Shifting owner priorities
(00:34:13) - Willingness to switch software vendors
(00:37:11) - Controversial opinions about PM
(00:41:00) - How to keep churn down
(00:47:10) - Taking on partners
(00:49:18) - Market expansion
(00:50:33) - How to relax and unplug in this industry
Learn more & connect with me here:
Crane, the private community for property management business owners.
Learn more and connect with Taylor here:
Colorado Realty & Property Management
The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast. Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions.