Is your engagement strategy too predictable? In this episode, we dive into the microscopic world of Brownian Motion to discover how random collisions drive sustained movement.

• The Physics: What Robert Brown’s 1827 discovery teaches us about human behavior.
• The Trap: Why total predictability leads to "Design Equilibrium"—a system that works but no longer matters.
• Controlled Chaos: How to inject "jitter" to prevent users from settling into autopilot.
• The Jitter Factor: Why randomness must remain unpredictable to avoid becoming another ignored pattern.
• Listener Challenge: Audit your most linear path and find a spot for a meaningful "collision".