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Physics of Gamification
Hakan Uzer
33 episodes
6 days ago
What if physics could explain user behavior? Physics of Gamification connects classic physics laws with modern gamification mechanics — to reveal how people engage, act, and stay motivated. Hosted by Hakan Uzer, this is where science meets behavior design.
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Social Sciences
Science
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All content for Physics of Gamification is the property of Hakan Uzer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What if physics could explain user behavior? Physics of Gamification connects classic physics laws with modern gamification mechanics — to reveal how people engage, act, and stay motivated. Hosted by Hakan Uzer, this is where science meets behavior design.
Show more...
Social Sciences
Science
Episodes (20/33)
Physics of Gamification
033 - Latent Heat: The Motivation You Don't See

In physics, "Latent Heat" is the energy absorbed by a substance to change its state (like ice turning to water) without any rise in temperature. To an observer, it looks like nothing is happening. To the physicist, it's the most energetic phase of the process.

Today, Hakan applies this concept to Gamification and UX:

• The Physics of the Plateau: Why it takes 80x more energy to change a state than to raise a degree.

• The "Stuck" User: How to distinguish between disengagement and "absorption."

• The Lurker Effect: Why your quietest community members might be your most invested.

• Designing for Silence: Strategies to reward users who are thinking, learning, and planning, rather than just clicking.

• Sanctuary Zones: Why you should hide the leaderboard during deep learning phases.

Key Takeaway: Don't judge a user's value solely by their visible "temperature" (points/clicks). Design for their state change.

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6 days ago
11 minutes 1 second

Physics of Gamification
032 - Brownian Motion: Embracing Controlled Chaos in Design

Is your engagement strategy too predictable? In this episode, we dive into the microscopic world of Brownian Motion to discover how random collisions drive sustained movement.

  • The Physics: What Robert Brown’s 1827 discovery teaches us about human behavior.
  • The Trap: Why total predictability leads to "Design Equilibrium"—a system that works but no longer matters.
  • Controlled Chaos: How to inject "jitter" to prevent users from settling into autopilot.
  • The Jitter Factor: Why randomness must remain unpredictable to avoid becoming another ignored pattern.
  • Listener Challenge: Audit your most linear path and find a spot for a meaningful "collision".
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1 week ago
7 minutes 10 seconds

Physics of Gamification
031 - Terminal Velocity: When Rewards Stop Feeling Faster

In this episode, we explore why adding more "gravity" to a stalled system is a physics violation. If your users are coasting, doubling the points won't make them go faster—it just makes the system more inefficient.

  • The Law: How Terminal Velocity creates a behavioral speed limit.
  • The Resistance: Why "Hedonic Adaptation" acts like air resistance against your incentives.
  • The Aerodynamics: Redesigning the medium through Variable Geometry and Induced Current.
  • Listener Challenge: Audit your "coasters" and disrupt their routine with a change in context, not a change in quota.
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2 weeks ago
7 minutes 42 seconds

Physics of Gamification
030 - The Chain Reaction: Triggering Viral Loops Host: Hakan Uzer

Most gamification strategies are batteries: they store energy, release it once, and die. To build a system that grows on its own, you need to build a reactor.

In this episode, we use nuclear physics to explain why most "viral" features fail. We break down the difference between "fast neutrons" (spammy invites that bounce off users) and "thermal neutrons" (signals that actually trigger a response).

We cover:

  • The Battery vs. The Reactor: Why designing for the initial action is a mistake.

  • The Human Neutron: How to create signals that lower the effort for the next user.

  • Velocity: Why "Invite 10 Friends" kills engagement.

  • Control Rods: Using friction to prevent user burnout and system meltdown.

Stop trying to force the explosion. Start engineering the fuel.

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3 weeks ago
7 minutes 20 seconds

Physics of Gamification
029 – Mechanical Advantage: Reward Efficiency Over Effort

Mechanical Advantage: Reward Efficiency Over Effort

In this episode, we explore lever principles and how smart design rewards efficient, high-impact actions rather than brute effort. Learn how to build systems where small, intelligent moves create big motivational lift — and why recognizing efficiency is the key to long-term engagement.

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1 month ago
9 minutes 37 seconds

Physics of Gamification
028 - Refraction: Bending Motivation Through Environment

Light bends when it moves between different environments—air, water, glass.

Motivation does the same.


In this episode, Hakan Uzer explores how context can make simple tasks feel harder than they are, and why many engagement problems aren’t about users at all, but about the environment bending their perception. Using the physics of refraction, we look at how tiny shifts in workflow, timing, and feedback can straighten the path and restore momentum.

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1 month ago
7 minutes 33 seconds

Physics of Gamification
027 - Quantum Superposition: Let Users Define Their Role

Quantum superposition offers a useful lens for understanding human motivation. Instead of assigning a single label—top performer, slow performer, helper, learner—systems work better when they allow these identities to coexist. In this episode, Hakan Uzer explains how rigid measurement collapses user potential, why multi-dimensional roles matter, and how organizations see better results when people can define how they contribute. Includes real gamification cases where superposition was ignored—and where it unlocked hidden strengths.

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1 month ago
9 minutes 17 seconds

Physics of Gamification
025 - The Pendulum Principle: Balancing Challenge and Comfort

In this episode of The Physics of Gamification, we explore how harmonic oscillation — the science behind pendulums — reveals the secret rhythm of engagement. Learn how to design gamified systems that swing naturally between challenge and comfort, avoiding burnout and boredom. Discover how rhythm keeps motivation alive, how team energy synchronizes, and why balance isn’t stillness — it’s motion around a meaningful center.

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2 months ago
8 minutes 46 seconds

Physics of Gamification
024 - Magnetic Alignment: Team Synergy and Collective Drive

When teams align, motivation turns magnetic.

In this episode, we explore the physics of magnetic domains — and how small shifts in alignment can transform scattered effort into unstoppable collective drive.

Learn how leaders create magnetic fields of purpose, how to sustain them, and why synergy is the most powerful force in engagement.

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2 months ago
8 minutes 4 seconds

Physics of Gamification
023 – Fluid Dynamics- Motivation Flow Across Roles and Teams

What if motivation could flow like water? In this Season 2 opener, we explore Fluid Dynamics — and how energy moves through teams, roles, and systems. Learn how to design engagement that circulates, not stagnates.

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2 months ago
6 minutes 40 seconds

Physics of Gamification
022 – The Tunneling Effect: Surprising Progress from Stuck Users

In physics, quantum tunneling describes the improbable — particles breaking through barriers they shouldn’t be able to cross.

In gamification, the same phenomenon can happen with people. Users who seem stuck, blocked, or disengaged can still find surprising ways forward if the system creates rare, meaningful moments of breakthrough.

In this season finale, we explore:

  • How to design tunneling moments that unlock progress when players plateau.

  • Why shortcuts must feel rare to preserve fairness and meaning.

  • Practical strategies for creating breakthrough experiences in onboarding, progression, and long-term engagement.

This episode also wraps up Season One of Physics of Gamification. We’ll be back in late-October with Season Two — deeper dives, new formats, and for the first time, a video edition of the podcast.

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4 months ago
5 minutes 41 seconds

Physics of Gamification
021 – Phase Transition Moments That Shift Player Behavior

Phase transitions aren’t just for physics — they happen in behavior too.

In this episode of Physics of Gamification, we explore how systems don’t always change gradually… sometimes they reorganize all at once. Just like ice snaps into water or water flips into vapor, gamified systems can push players into new states that completely reshape how they engage.

You’ll learn:

Why engagement isn’t linear, but state-based.

  • How to design thresholds that transform players from learners into leaders.

  • Where sudden shifts can backfire — and how to prepare the system so they feel natural and exciting.

  • Practical ways to create those “I’ll never forget when…” moments that keep motivation alive.

If you’ve ever wondered how to make your system feel less like a flat ladder and more like a living, evolving experience, this one’s for you.

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4 months ago
9 minutes 45 seconds

Physics of Gamification
020 – Black Hole Mechanics: Don’t Let Systems Collapse Under Weight

In physics, a black hole’s pull comes from its mass — and once that gravity becomes overwhelming, nothing escapes.

Gamification systems can fall into the same trap. Add too many mechanics, too many rules, and too many layers… and you create an engagement singularity.

In this episode, we explore:

  • How overcomplexity collapses user motivation

  • The “event horizon” where features start to hurt, not help

  • Practical ways to strip away weight and restore momentum

Because the best-designed systems aren’t always the ones with the most features — they’re the ones with the clearest pull.

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4 months ago
5 minutes 55 seconds

Physics of Gamification
019 – Resonance: Designing Features That Amplify Each Other

In physics, mechanical resonance occurs when elements vibrate at a shared frequency, amplifying energy far beyond what any one part could achieve.

In gamification? It’s when every feature — missions, rewards, leaderboards, and feedback — align so perfectly that engagement flows effortlessly.

This episode dives into what resonance looks like in behavior systems:

Why dissonance kills momentum, how emotional rhythm matters, and what happens when mechanics sing in harmony.

If you’ve ever felt like your system has all the right parts but still isn’t clicking — this one’s for you.

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5 months ago
10 minutes 7 seconds

Physics of Gamification
018 – Thermodynamic Equilibrium Beware the Plateau

In physics, thermodynamic equilibrium is a perfectly balanced state — no more energy flows, no more reactions happen. It’s stable. Still. And kind of dead.

In this episode, we explore what happens when gamified systems reach that same point — when everything runs “just fine,” but nothing meaningful happens anymore. From flat leaderboards to predictable feedback, we break down how challenge decay leads to disengagement… and how to reignite interest with purposeful disruption.

Because when your system stops changing, it starts fading.

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5 months ago
5 minutes 39 seconds

Physics of Gamification
017 – Light Speed Limits: Why Faster Isn’t Always Better

In physics, traveling near the speed of light leads to distortion — things blur, time stretches, and clarity breaks down. In gamified systems, the same thing can happen when we accelerate too quickly.


In this episode, we explore how speed in design—rapid feedback, escalating missions, and overloaded interfaces—can overwhelm users instead of engaging them. You’ll learn how to slow things down with intentional pacing, emotional rhythm, and meaningful pauses that create flow, not fatigue.


Because in gamification, clarity always beats velocity.

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5 months ago
5 minutes 41 seconds

Physics of Gamification
016 – The Gravity Well: When Systems Become Hard to Escape.mp3

Some gamified systems don’t motivate users — they trap them. In this episode, we explore how common mechanics like streaks, point ladders, and status roles can slowly form behavioral gravity wells: systems that pull people in, but make it difficult to step away. Drawing from physics and behavioral theory, we examine how to design systems with graceful exits, re-entry points, and healthier engagement over time. Because true loyalty comes from freedom — not force.

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5 months ago
7 minutes 30 seconds

Physics of Gamification
015 – Relativity of Time- Why Perceived Time Matters in UX

In this episode, we explore how Einstein’s theory of relativity translates into user motivation. Because in gamified systems, it’s not about how long something takes—it’s how long it feels.

We unpack how to compress perceived time using structure, feedback, and momentum, with real examples from onboarding flows and sales gamification.

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6 months ago
6 minutes 21 seconds

Physics of Gamification
014 – Wave-Particle Duality: Users Are Players and People

Are your users logical goal-seekers or emotional human beings? The answer is: yes. In this episode, we explore how users — like quantum particles — exhibit dual behavior. Sometimes they act with clear objectives. Other times, they’re swayed by emotion, environment, or instinct.


Just like light can be both a wave and a particle, users can be both players in a system and people with stories. We break down what that means for gamification design — with fresh examples, surprising science, and a few nudges on how to stop designing for just one side of the user. Because the best systems don’t force a choice — they embrace the duality.

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6 months ago
7 minutes 35 seconds

Physics of Gamification
013 – Schrödinger’s User- Engagement Exists Until Measured

What if your users aren’t disengaged… just unmeasured? In this episode, we explore Schrödinger’s Cat — one of the weirdest and most insightful thought experiments in physics — and what it teaches us about user engagement. Until we act, observe, or ask… our users live in multiple states at once: curious or indifferent, motivated or lost.


We’ll break down how measurement, observation, and even attention can shape behavior — for better or worse.


Featuring examples from onboarding systems, sales platforms, and loyalty programs, this episode dives into the psychology of uncertainty, the risks of passive design, and how to build systems that bring users into focus.

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6 months ago
7 minutes 35 seconds

Physics of Gamification
What if physics could explain user behavior? Physics of Gamification connects classic physics laws with modern gamification mechanics — to reveal how people engage, act, and stay motivated. Hosted by Hakan Uzer, this is where science meets behavior design.