In Episode 317, I sit down with François Bosselut, the mind behind Broother Bières, for one of the funniest and most surprising conversations I’ve ever recorded. We have a look at the misconceptions around non-alcoholic beer, why the French market remains uniquely challenging, and what it really takes to position a craft brand in a space dominated by tradition and big players.

But that’s only the beginning. We also talk Pokémon, Twitch streaming, and how these unexpected worlds connect back to brewing, creativity, and building a loyal community.

If you want an unfiltered look at the future of craft and NA beer told through humor, sharp insights, and a few nerdy detours, this episode is for you.

Guest: François Bosselut (www.broother.fr)

Host: Alexander Gottschalk (www.pinotpixel.com)

Shownotes:

(00:00:00) Pokémon and Twitch Streaming

(00:00:00) Reverse Osmosis vs. NA Yeasts

(00:15:29) The controversy of NA Beer in France

(00:23:47) The struggle is real

(00:31:34) „I am craft by every definition.“

(00:35:50) Some good advice