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Pipeline Visionaries
Caspian Studios
264 episodes
6 days ago
CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.
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Marketing
Business,
Management
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All content for Pipeline Visionaries is the property of Caspian Studios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.
Show more...
Marketing
Business,
Management
Episodes (20/264)
Pipeline Visionaries
The New Marketing Role You Should Be Hiring For
Learn from Emily Kramer, Founder at MKT1, about why modern marketing teams need generalists, speed, and big creative bets to stand out today.
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4 days ago
39 minutes 38 seconds

Pipeline Visionaries
4 CMOs, 1 Question: What Marketing Spend Is Truly Uncuttable?
Hear from Jill Wiltfong, CMO, Korn Ferry, Chris Bontempo, CMO, Johnson Controls, Shannon Sullivan Duffy, CMO, Asana, and Melton Littlepage, CMO, 1Password on their uncuttable budget items.
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1 week ago
42 minutes 25 seconds

Pipeline Visionaries
A CMO’s Guide to Working with the Board
Learn from Stacey Epstein, CEO of Magnetic, about how to succeed in conversations with the board.
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3 weeks ago
44 minutes 9 seconds

Pipeline Visionaries
Are Websites Dying?
Learn from Shafqat Islam, President, Optimizely about creative marketing, the future of the website, and GEO.
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1 month ago
45 minutes 32 seconds

Pipeline Visionaries
How To Win in AI Search
Learn from Alex Halliday, CEO at AirOps, about winning AI search and what the LLMs want.
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1 month ago
50 minutes 6 seconds

Pipeline Visionaries
Navigating GEO and the New Search Landscape
Learn from Kady Srinivasan, CMO at You.com, about how AI is reshaping modern marketing strategies, demand generation, and team structure in an AI-native world.
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1 month ago
45 minutes 57 seconds

Pipeline Visionaries
Selling What Buyers Don’t Know to Search For
Learn from Dario Ambrosini, CMO at Propel Software, about merging categories and the art of selling to complex buying committees.
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1 month ago
50 minutes 42 seconds

Pipeline Visionaries
Building Pipeline Through AI and Zero-Click Content
Learn from Tami Cannizzaro, CMO at Thryv, about combining AI, AEO, and revenue-driven marketing, turning traditional channels into modern growth machines.
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2 months ago
39 minutes 31 seconds

Pipeline Visionaries
The End of Manual Marketing and What Comes Next
Learn from Gil Allouche, CEO of Metadata, about how the role of a marketer is shifting from campaign execution to idea orchestration, with AI as the engine doing the work.
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2 months ago
46 minutes 51 seconds

Pipeline Visionaries
Thinking of Founder-Led Marketing? Do This First
In this special episode, we bring you an episode of Caspian Studios’ new B2B Snapshot webinar series. Ian and Lindsay Tjepkema break down why founder-led marketing still matters. Drawing from LinkedIn’s latest report, they share how to turn executive voices into authentic content that builds trust, cuts through AI noise, and drives real pipeline.
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2 months ago
18 minutes 6 seconds

Pipeline Visionaries
The Future Belongs to the Marketers Who Move Fast
Learn from Lauren Vaccarello, CMO at WEKA, about building marketing strategies that match the pace of AI.
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2 months ago
44 minutes 1 second

Pipeline Visionaries
Why Share of Attention Beats Share of Voice
Learn from Rodrigo Maroni, Head of U.S. at Winnin, about why culture is the strongest force for growth and how brands can predict—not just react to—cultural moments.
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2 months ago
35 minutes 24 seconds

Pipeline Visionaries
Cutting Through Complexity with Clear Value
Learn from John Gaines, VP Marketing, Zyter|TruCare about effectively leveraging PR agencies and lead generation platforms.
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3 months ago
37 minutes 8 seconds

Pipeline Visionaries
Cutting Through the Noise with Personalization
Learn from Tamir Sigal, CMO at Trintech, about why time is the most valuable currency and how to cut through the noise with personalization.
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3 months ago
33 minutes 55 seconds

Pipeline Visionaries
Lead With Buyers Instead of Product
Learn from Bruno Bertini, CMO at 8x8, about making the customers the hero and building a buyer-first brand.
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3 months ago
48 minutes 11 seconds

Pipeline Visionaries
Bringing Brand Mantras to B2B
Learn from Jill Wiltfong, CMO, Korn Ferry, about the value of journalists in marketing and the importance of waiting for the right sponsorship opportunity.
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4 months ago
47 minutes 45 seconds

Pipeline Visionaries
Will AI Finally Kill Spray and Pray?
Learn from Thea Hayden, CMO at Cognizant, about building a strong relationship with IT and the importance of multichannel.
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4 months ago
38 minutes 56 seconds

Pipeline Visionaries
AI Video Generation: Practical Uses and How it Enhances Marketing
Learn from Gaurav Misra, CEO at Captions about AI avatars and the capabilities of AI video generation.
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4 months ago
44 minutes 13 seconds

Pipeline Visionaries
Social Proof and Unintended Signaling
Learn from Casey Hill, CMO at DoWhatWorks about effective thought leadership, influencer marketing, and ways to optimize your website.
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4 months ago
53 minutes 23 seconds

Pipeline Visionaries
Distinction vs. Differentiation: Win on Both Fronts
Learn from Brenton Williamson, VP of Marketing at Bamboo HR about creating distinction in the market.
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5 months ago
39 minutes 46 seconds

Pipeline Visionaries
CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.