Pitch Perfect: the PR Podcast

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Patrick Van de Wille

9 episodes

1 month ago

Katie Pierini is the founder of Mindset Agency in greater Los Angeles, a boutique agency at the leading edge of understanding how integrated communications is done today. Katie herself is a powerhouse, there's no other word to describe her: from her start in tech PR in Chicago to helping build and run a major agency office in San Diego to launching her own operation, she is an amazing combination of tougher-than-steel and relentlessly upbeat and optimistic. We discussed a number of things, in...

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Episodes (9/9)

Pitch Perfect: the PR Podcast

Ep. 9 - Katie Pierini, Mindset Agency - Loving your job, integrated programs, women in PR

1 month ago

1 hour 9 minutes

Pitch Perfect: the PR Podcast

Ep. 8 - Noah Dye, Spoken Voice PR - Overwork and the challenges of the agency model, managing career crises, state of comms, business development

Noah Dye is the principal at Spoken Voice PR, a tech-focused communications boutique, after having been EVP of LEWIS PR, one the top mid-sized agencies worldwide. Noah is a battler, and a competitor, and someone who is relentless about his work, his clients and his career. We spoke about the challenges of the agency model both in terms of what it delivers to clients and what it demands of its people, about his career progression overcoming multiple crises including the implosion of the dot-co...

2 months ago

1 hour 16 minutes

Pitch Perfect: the PR Podcast

Ep. 7 - Jackson Wightman - Proper Propaganda - Tech PR in an age of AI search and optimization

Jackson Wightman is the head of Montreal agency Proper Propaganda, which specializes in consumer tech PR and marketing. A prolific contributor to LinkedIn and author, Jackson is especially informative on the topic of conducting PR campaigns with the specific aim of optimizing search results on AI platforms (GEO). We talked about fragmentation of media and reevaluating which platforms matter, AI and how it processes information and how that affects communications and marketing campaigns, and h...

2 months ago

1 hour 8 minutes

Pitch Perfect: the PR Podcast

Ep. 6 - Morgan McLintic, Firebrand Communications - Tech PR, being an entrepreneur, switching countries, today's market

Morgan McLintic is CEO of Firebrand Communications in San Francisco and one of the most experienced technology marketers and PR people, after having run US operations for a global agency before striking out on his own. As a brit who crossed over to working in the United States, he also brings a unique perspective. He and I discussed his career path, what works (and doesn't) in PR today, dealing with CEOs and especially tech entrepreneurs, what young PR practitioners can do to be successful, a...

3 months ago

1 hour 12 minutes

Pitch Perfect: the PR Podcast

Ep. 5 - Chris Kettmann, DGA Group - Investor relations

Chris Kettmann is a partner at DGA Group, a global communications and public affairs consultancy, where he helps lead the Investor Relations and Financial Communications practice areas. He and I discussed how to get into IR, what the qualifications are and what the mindset needs to be, some trends in investor communications, and the state of affairs for areas like ESG (environmental, social and governance) policies, among other things.

4 months ago

1 hour 10 minutes

Pitch Perfect: the PR Podcast

Ep. 4 - Kelly Capizzi, Lincoln Financial - Communications in the financial industry, managing your career, work-life balance

Kelly Capizzi Herring is Vice President, Corporate Communications at Lincoln Financial. The focus of the interview is about the college experience, and how to go about choosing a path, trying to get the most out of it, and lining yourself up for that first job. We also talked about finding areas of interest in various industries, the specific challeges of tech and financial services, managing internal stakeholders and advocating for the value of PR, and managing work-life balance and imposter...

4 months ago

1 hour 4 minutes

Pitch Perfect: the PR Podcast

Ep. 3 - Paul Nolan, The Hoffman Agency - Tech PR, starting your own agency, neurodivergence and its impact on work

Paul Nolan is the co-Managing Director for the UK of The Hoffman Agency and the Chief Operating Officer for CCGroup, a London-based tech PR agency. Paul takes us through his exerience as an entrepreneur, partnering to buy the agency relatively early in his career and then the work of building and growing it. A big part of our discussion was on the topic of neurodivergence, specifically ADHD, and managing it in your work and over your career. We also touched on the agency model, the value of r...

5 months ago

1 hour 7 minutes

Pitch Perfect: the PR Podcast

Ep. 2 - Alexandra Priola, FTI Consulting - Internal communications, career management, work-life balance

One question PR people are always asking themselves is, "How do I get out of the grind of media relations and pivot to a role that uses my communications strengths?" Alexandra Priola is an answer to that question: she's a Managing Director in the People and Change practice at FTI Consulting, one of the world's foremost consulting firms, and a global leader in employee communications who was recognized by Ragan's PR Weekly as one of 2025's Top Women in Communications. We discussed trends in in...

5 months ago

1 hour

Pitch Perfect: the PR Podcast

Ep. 1 - Harlan Teller... Legend

Harlan Teller is a legend in the PR business. Harlan led the corporate communications function at Burson Marsteller for America, for Hill & Knowlton worldwide, for Financial Dynamics (then FTI), and then was an Executive Director at APCO. Switching to the education sector, he's been C-level in comms and marketing for Northern Illinois University, Northern Arizona University, and now Central Michigan University. But it's not just about experience - lots of people put in time in this indust...

5 months ago

1 hour 14 minutes