If you’ve ever thought “Who cares what I have to say?”—this episode will change how you think about your voice, your message, and why your podcast matters.
In this episode I’m sitting down with Holly Eckelberge, a sexual educator, curriculum designer, and reproductive justice advocate (with 15+ years of experience) and the host of Meet Me at the Spot—a podcast making sex education and reproductive justice feel approachable, real, and empowering.
We talk about what finally got her to launch after years of getting in her own way, how her show evolved from solo episodes to interviews, and why she’s committed to staying solutions-oriented—even when the news feels heavy. Plus, Holly shares the surprising ways podcasting impacted her confidence, her community, and even her own family.
Whether you’re a podcaster, an advocate, or someone craving deeper, more honest conversations, this episode is a reminder that your voice matters—and community changes everything.
In this episode, we cover:
Why Holly started Meet Me at the Spot (and who it’s for)
TikTok vs. podcasting: why long-form conversations matter
How Holly keeps episodes uplifting while still talking about hard realities
“We’re louder together”: building community through the podcast
Guest strategy + how podcast connections create ripple effects
A powerful family moment Holly shared on the show
Connect with Holly: https://www.thatsexeducator.com
Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com
January is when everyone feels inspired to finally launch a podcast, revive an old one, or commit to being “the next big podcaster.” And honestly? I love that energy. After seven years as a podcast producer, this is one of my favorite times of year.
But here’s the truth I see every single year: that motivation fades.
People launch and stop after a few episodes. Others talk about starting and never hit record. And the podcasts that actuallylast—the ones that grow, build audiences, and create real impact—have one thing in common:
Consistency.
In this short Espresso Shot episode, we’re talking about what consistency really means (and what it doesn’t), why most podcasts never make it past 10 episodes, and how small, sustainable commitments beat overcommitting every single time.
I’m also inviting you into a 2026 consistency challenge—one I’m doing right alongside you—with quarterly check-ins throughout the year to help you stay aligned, supported, and actually moving forward.
This isn’t about doing more.
It’s about doing what matters—and doing it repeatedly.
Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com
Podcast SEO sometimes seems like a mysterious thing.. and today, were talking all about it.
Kara from The Kara Report breaks down how podcasting fits into an SEO-first marketing strategy, without turning your business into a constant content machine. She shares how she went from destination wedding planning to building an agency offering done-for-you blogging and PR services, and why she launched her podcast in January 2024 to create deeper business conversations beyond Instagram.
You’ll hear what shifted after the podcast launched, including how her website traffic tripled year-over-year and why she credits consistent weekly content, show note links, and keyword-focused blog posts for the growth.
This episode is for business owners and podcasters who want more traction from the content they’re already creating—without chasing “fast win” marketing trends.
In this episode:
Website traffic can grow significantly when podcast episodes are paired with show notes, blog posts, and consistent publishing.
Solo episodes often build stronger host connection and can be more impactful for your business than interviews alone.
A simple Pinterest rhythm: create ~5 pins per episode, schedule them across the week, and rotate them onto multiple boards over time.
Pinterest data can reveal which “angles” perform best—insights you can apply to other platforms too.
A private podcast can be a high-converting opt-in that helps leads binge your process and get warmed up fast.
Connect with Kara:
Website: https://thekarareport.com
Podcast: https://thekarareport.com/podcast
Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com
Consistency gets easier when your podcast plan supports your real life, not an imaginary one.
I am sitting down with Abigail, host of Beyoutiful Legacy to talk about building a mission-driven podcast through community, honest storytelling, and sustainable systems. Abigail shares how she started her show quickly after friends encouraged her, and how it evolved into a guest-forward format with a long waitlist.
You’ll hear the behind-the-scenes of how she batch records to protect her energy as someone living with chronic illness, including a schedule that builds in true rest. Abigail also breaks down the low-lift marketing strategies that have helped her grow without being everywhere at once, like guest video promos, a Marco Polo behind-the-scenes sharecast, and sending episode updates via text.
This conversation is for podcasters who want growth, but refuse to burn out for it—and for anyone building a show that’s meant to serve listeners while still supporting the host.
In this episode:
Connect with Abigail: https://www.instagram.com/beyoutiful_legacy/
Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com
Consistency doesn’t come from motivation, it comes from protected time and real boundaries.
I sit down with Ashley Tindall (Solution Integrators) after discovering her on a Dubsado webinar to break down CEO Days: what they are, why they matter, and how they help business owners (and podcasters) stay consistent without burning out.
Ashley defines a CEO Day as dedicated time where you don’t do client work—you focus on working on your business (or use it as a true “me day”)
For podcasters, Ashley maps out what a CEO Day can include: setting weekly non-negotiables like editing, pitching guests, writing emails, reviewing metrics, and catching up on backend tasks, without the pressure to do everything at once. She also talks boundaries, client communication, autoresponders, and why stepping away can actually help you show up better.
In this episode:
Connect with Ashley:
Website: https://solutionintegrators.us
Instagram: https://www.instagram.com/solution.integrators/
YouTube: https://www.youtube.com/@solutionintegrators/videos
Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com
Sales feels so much lighter when you stop “doing it to” people and start selling with them. In this episode, we dig into how your podcast can become a powerful, non-icky sales tool that quietly works for you every single day.
Sales expert and host of the Sales Maven podcast, Nikki Rausch, shares how guesting on other shows led her to launch her own podcast back in March 2020—and how she’s now recorded nearly 300 episodes plus over 350 guest interviews.
She breaks down why the real magic is in the conversation of sales: the words you use on discovery calls, in DMs, on sales pages, and in emails, and how to keep the power balanced between you and your buyer.
If you’re a business owner or podcaster who wants your show to actually lead to clients, this conversation will help you rethink how you sell on the mic and beyond.
Takeaways:
Reframe sales as a collaborative conversation you do with people, not to them
Use your podcast as a trust-building engine that feeds a clear, simple funnel
Create logical next steps with lead magnets, nurture sequences, and consistent offers
Repurpose episodes into blogs, YouTube videos, and curated libraries by topic
Experiment with solo, guest, and coaching episodes to showcase your expertise and client results
Connect with Nikki: yoursalesmaven.com/cafe
Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com
A successful podcast doesn’t happen by accident—it’s built through intentional planning, clean production, and strategic promotion.
In this Espresso Shot episode, I’m breaking down the exact steps I use to produce high-impact episodes for myself and for my clients.
You’ll learn why planning is the real foundation of growth, how to record episodes that feel polished without being overworked, and why editing is a non-negotiable if you want to keep listeners engaged. I also walk you through pulling clips, writing strategic show notes, and promoting episodes in a way that actually builds trust and drives ROI. This is your blueprint if you’re DIY-ing your podcast and want clear, simple steps to follow.
This episode is for business owners who want their podcast to grow their audience, strengthen their brand, and support real conversions.
Takeaways:
• Great podcast episodes start before you ever hit record
• Light editing matters more than you think—tighten, hook, and keep momentum
• Video clips don’t need to go viral to convert
• Your show notes and titles impact findability
• Promotion is part of the process, not an afterthought
Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com
Owning a business means owning the way you show up, lead, and structure your work behind the scenes. This conversation is a reminder that your systems, boundaries, and fun matter just as much as your offer.
Amy Sussex, host of Beyond Your Business (previously You Are Your Business) joins me to talk about what it really looks like to build a business that supports your life—not the other way around. She shares how a hard year pushed her to claim her voice, start a podcast for genuine connection, and rethink what success means as a mom and entrepreneur. You’ll hear how she mapped out 40+ steps in her podcast workflow, simplified her systems, and used those insights to finally outsource her editing.
Takeaways:
Documenting your processes turns overwhelm into clarity and makes hiring so much easier
Simple tools (like a Google Doc and ClickUp checklist) are often all you need for strong systems
Clear communication channels for your team prevent chaos in Slack, email, and DMs
Weekly money dates help you spot unnecessary expenses and make better business decisions
Prioritizing fun and what truly lights you up fuels both your life and your business growth
Connect with Amy:
Website: https://thebusinessmanagementco.com/about
Podcast: https://thebusinessmanagementco.com/podcast
Instagram: https://www.instagram.com/amy.sussex/
Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com
A full year of conversations, creativity, and caffeine-fueled momentum deserves a moment of celebration.
Podcast Café officially turns one, and this episode breaks down what this year has really meant behind the scenes.
Over the past twelve months, Podcast Café has evolved into a home for business owners, podcasters, and creators who want to do this work with more intention, momentum, and mastery. In this anniversary episode, I’m reflecting on what I’ve learned from dozens of interviews, how this show has shaped my own business, and the conversations that shifted my perspective the most. You’ll hear what’s changing, what’s staying, and how I’m leveling up the podcast to serve you even better in year two.
If you’re a podcaster, soon-to-be podcaster, or a business owner craving content that actually moves the needle—this episode is your permission to recommit, refresh, and realign the way you show up behind the mic.
Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com
This episode is a must-listen if you want to use your podcast as your primary marketing channel.
In this episode of Podcast Café, I sit down with Dalene, host of Wealthy After 40, to talk about how she uses her podcast to attract aligned clients, build trust, and grow her business without relying on social media. Dalene started her show in 2023 and now has more than 140 episodes, strong SEO traction, and a highly engaged Gen X listener base, all from consistent solo episodes and clear messaging.
We dive into why her show performs so well, how she positions her content, and how she turns listeners into coaching clients through simple, repeatable systems. You’ll hear how she chooses topics, how she navigates “giving too much away,” and why podcasting feels easier and more natural to her than any other form of content creation.
In this episode:
How Dalene built a listener base that converts, even in a niche as specific as Gen X retirement planning
Why podcasting became her primary marketing tool (and how she uses it to avoid constant social media creation)
How she uses SEO-driven titles and topics to get discovered organically
Her approach to solo episodes and why she shifted away from interviews
How she repurposes 140+ episodes inside her nurture emails to guide listeners to the right content
What she includes in her freebie to naturally lead listeners into paid sessions
How she talks about money on-air in a way that builds trust, safety, and connection
Connect with Dalene: https://msha.ke/elevatefinances
Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com
A podcast is not a nice-to-have; it’s a strategic brand asset that compounds over time.
Networking pro and PR agency founder Zoe Weisberg Coady, host of Not Perfect Networking, joins me in the Podcast Café to make the case that a podcast is an essential owned channel for every modern brand.
We get into how podcasts fuel thought leadership, strengthen real relationships (not transactional “networking”), and plug into today’s evolving media landscape. If you’ve been “thinking about starting,” this one’s your nudge.
In this episode
Why Zoe believes every business should have a podcast—and how it sits alongside LinkedIn, your website, and other owned platforms.
How to reframe networking from awkward and transactional to community-building and career-shaping.
Lessons from 15+ years in PR: timing, cultural relevance, and creating friction in your stories so media—and listeners—care now, not “someday.”
The power of a podcast to amplify thought leadership, attract media, and open doors to surprising relationships.
What stops most people from launching (tech, consistency) and simple ways to remove the friction.
Zoe’s next move: the Not Perfect Podcast Network—and how I’ll be helping bring it to life.
Connect with Zoe: https://www.linkedin.com/in/zoe-weisberg-coady-57aab37/
Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com
It’s the end of October, which means my DMs are full of people asking, “Can you help me launch my podcast before the end of the year?” And while I love helping people launch podcasts — it’s my favorite part of what I do — there are a few things you should know if you’re hoping to launch before January 1st.
In this episode, I’m breaking down what actually goes into a podcast launch, why the holiday season can make things tricky, and how to decide if you should start now or wait until Q1. I’ll also share the same six-week launch timeline I walk my clients through, and what you can do this week to set yourself up for success.
And, since it’s that time of year, I’m giving you first access to my annual Black Friday offer — $500 off your podcast launch with only a $500 deposit to hold your spot for 2026.
If you’ve been sitting on your podcast idea for months (or years), this episode will help you figure out whether now is the right time to finally get started.
In This Episode:
Why launching a podcast at the end of the year can feel rushed
What a realistic 6-week podcast launch timeline looks like
Why it’s better to start now and coast into the new year
How the holidays impact recording and marketing timelines
Three steps you can take this week if you want to start planning your podcast
Details about my Black Friday offer and how to claim a spot
I’m opening my Black Friday offer early to my podcast listeners! You’ll get $500 off your podcast launch and only need a $500 deposit to hold your spot. You can launch anytime in 2026 — no rush, no stress.
Just DM me “Black Friday” on Instagram or email me to grab one of only 8 available spots before the end of November.
Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com
What happens when you make the show you wish existed—then let it grow with you? Heather Harrington, host of Hot Mess Espresso, joins me in the Podcast Café to get real about mental health, pivoting your niche, and marketing a deeply personal show without burning out.In This Episode, You’ll LearnThe origin of “Hot Mess Espresso” and why a memorable, punny brand beats “safe but forgettable.”Pivoting with integrity: how Heather expanded beyond BPD-only content as her healing progressed—without abandoning her audience.Vulnerability with guardrails: what to share now, what to process offline first, and how to handle the “fallout” with grace.Editing philosophy: keep the human moments, cut the chaos (and when “raw” needs a light filter).Marketing that works (indie edition):Using TikTok Lives to build a loyal listener base from 1,100 followers to true community.Repurposing 4–5 short clips/week across TikTok, IG Reels, and YouTube.Posting casting calls on Threads and “gently bullying” friends to boost reach.Why batching + scheduling your assets is non-negotiable.Monetization for personal shows: Heather’s path to her first sponsor, what ambassadorships/affiliates are really for, and how to build a simple “brand deal résumé.”Community as a safety net: designing chat norms so your audience supports each other when you can’t be on 24/7.Mindset shifts: the most surprising thing podcasting taught Heather—she’s capable.Connect with HeatherPodcast: Hot Mess EspressoTikTok & Instagram: @hotmess.espressoYouTube: youtube.com/hotmessespressoConnect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklistWebsite: https://www.espressopodcastproduction.com/Instagram: https://www.instagram.com/espressopodcastproduction/YouTube: https://www.youtube.com/@EspressoPodcastProductionMy favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com
Your podcast titles might be the reason people aren’t clicking play. In this quick Espresso Shot, Hayleigh Hayhurst breaks down the biggest mistakes podcasters make with their episode titles and exactly how to fix them so your show stands out in search and gets more listens.
In This Episode, You’ll Learn:
The 3 biggest mistakes podcasters make with their titles
Why your title is essentially an ad for your episode
How to write titles that are clear, searchable, and scroll-stopping
My 5-step title formula:
Real-world examples you can adapt for your niche
Want a professional eye on your podcast?
Send me a DM on Instagram with your podcast title ideas — she’ll send back a quick voice note with feedback on how to make them more clickable.
Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com
Most podcasters treat their show notes like an afterthought—and it’s costing them downloads. In this Espresso Shot episode, I’m breaking down the biggest mistake I see podcasters make with their notes (and no, it’s not what you think).
If your show notes are vague, keyword-free, or written only for current listeners, you’re missing out on one of the most powerful discoverability tools you have. Unlike big shows that can rely on name recognition, most of us need to use our notes strategically to get found in podcast searches and convert curious browsers into actual listeners.
In this episode, you’ll learn:
Why short or generic show notes hurt your growth
How to write notes for future listeners, not just current ones
The four steps to instantly improve your show notes: lead with a hook, use keywords naturally, make them scannable, and add a call to action
A simple way to update your old notes to boost downloads
Your show notes are more than a recap—they’re a marketing tool. When you start treating them that way, you’ll get found more often and attract the right audience to your podcast.
Pro tip: Go back and update a few of your old episodes with stronger notes and watch what happens to your download numbers.
Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com
If you’ve ever been fascinated by manifestation, personal development, or even the art of confident speaking, this episode is for you. I’m joined by my client, Jen Coffey, former QVC television host and now the voice behind The Phoenix Podcast.
After more than a decade on live TV, Jen decided to create a new platform where she could share her true passions—helping people manifest their dreams and live with intention. Her podcast quickly grew into not only an inspiring show but also a coaching practice where she works directly with people ready to transform their lives.
In this conversation, Jen and I dig into:
How she went from selling on QVC to launching a podcast all about manifestation
Why Threads (yes, Threads!) played a key role in how we connected and started working together
The behind-the-scenes lessons from years of live TV that podcasters can use to present themselves with confidence
Why solo episodes can be just as powerful—if not more—than guest interviews
How vulnerability and storytelling build deeper connections with listeners
Jen’s best tips for showing up on camera and speaking with confidence
The surprising ways podcasting has made her a better student of manifestation
Connect with Jen:
Podcast: https://www.jennifercoffey.com
Instagram: https://www.instagram.com/jennifercoffey
Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com
When it comes to podcasting, facts and strategies are great... but what really keeps listeners coming back is YOU. In this Espresso Shot episode of Podcast Café, I’m diving into why getting personal with your audience is the fastest way to build trust and loyalty, plus exactly how you can do it without oversharing.
Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com
If you love travel and you love wine, this episode is for you. I’m joined by my client Nick Elliott, host of Pour & Explore, a podcast all about wine, food, and travel. Nick is a certified sommelier, classically trained chef, and world traveler who believes wine should be fun and approachable—not intimidating or snobby.
In this conversation, Nick shares how he blends his passions into a podcast that’s both educational and entertaining. We talk about his journey from hosting live webinars to podcasting, the creative ways he engages his listeners with guides and resources, and how he uses his podcast to grow The Wine Guy brand.
You’ll hear:
Why Nick created Pour & Explore and how he keeps the content fresh
How he chooses guests and balances solo vs. interview episodes
Creative ways to repurpose podcast content into lead magnets
Why making wine and food approachable matters more than rules
Fun behind-the-scenes stories from Nick’s travels and meals around the world
Listen to Pour & Explore: https://www.thewineguy.vin/portfolio
Connect with me, Hayleigh Hayhurst:
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/
If your podcast doesn’t have a lead magnet, you’re missing out on one of the most powerful ways to grow not just your show, but your email list and business, too.
In this Espresso Shot episode, I’m breaking down exactly what a lead magnet is, why it matters for podcasters, and how to create one your listeners can’t resist. Lead magnets turn casual listeners into loyal subscribers who are ready to buy, so this is a must-listen if you want your podcast to fuel your business growth.
You’ll learn:
What a lead magnet really is (and how it works for podcasters)
Real examples of high-converting freebies you can create
The 4 simple steps to move listeners from your podcast to your email list
How to naturally promote your lead magnet in episodes and show notes
Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/
After 24+ years in executive search and recruiting, Kim Frost decided to add something new to her business strategy—a podcast. In this episode I sit down with my client, Kim, founder of Frost Connections and host of Hire Power, to talk about why she launched a show after decades in business, what it’s doing for her brand, and the unique structure she follows to deliver value-packed, 10-minute episodes to busy leaders.
Kim shares why she’s never been a podcast listener (until now!), how she uses her show to expand her reach beyond traditional networking, and the no-BS approach she brings to hiring, leadership, and client relationships. We also dig into her philosophy on bold outreach, building genuine connections, and why leaders need more than just “managers” on their teams.
If you’ve ever wondered how podcasting can fit into a well-established business—or how to stand out in a competitive industry—Kim’s story will inspire you to think bigger, start sooner, and lead with authenticity.
What you’ll hear in this episode:
Why Kim started a podcast after 20+ years in business
How Hire Power helps leaders improve their hiring and leadership skills
The real difference between a manager and a leader
Tips for building genuine business relationships (without hiding behind email and text)
How nano-learning episodes create impact in under 10 minutes
Why authenticity matters more than ulterior motives in podcasting
Connect with Kim:
LinkedIn: https://www.linkedin.com/in/frostkim/
Podcast: https://www.frostconnections.com/hire-power-kim-frost
Connect with me, Hayleigh Hayhurst:
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/