I’m sitting down with Sydney O’Brien, a content and messaging strategist, mom of three, and the host of the Mompreneur Mastery Podcast. She’s the founder of Content That Converts, where she helps women entrepreneurs ditch the cookie-cutter marketing and create messaging that actually connects—and leads to sales. In this episode, Sydney breaks down why so much content isn’t resonating right now, how the buyer journey has shifted, and what to do instead if you want your message to land with the...
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I’m sitting down with Sydney O’Brien, a content and messaging strategist, mom of three, and the host of the Mompreneur Mastery Podcast. She’s the founder of Content That Converts, where she helps women entrepreneurs ditch the cookie-cutter marketing and create messaging that actually connects—and leads to sales. In this episode, Sydney breaks down why so much content isn’t resonating right now, how the buyer journey has shifted, and what to do instead if you want your message to land with the...
198: The Buyer Journey Shift: How to Speak to What Your Audience Actually Cares About with Sydney O'Brien
Podcasting Mentor: Better Brave
18 minutes
1 week ago
198: The Buyer Journey Shift: How to Speak to What Your Audience Actually Cares About with Sydney O'Brien
I’m sitting down with Sydney O’Brien, a content and messaging strategist, mom of three, and the host of the Mompreneur Mastery Podcast. She’s the founder of Content That Converts, where she helps women entrepreneurs ditch the cookie-cutter marketing and create messaging that actually connects—and leads to sales. In this episode, Sydney breaks down why so much content isn’t resonating right now, how the buyer journey has shifted, and what to do instead if you want your message to land with the...
Podcasting Mentor: Better Brave
I’m sitting down with Sydney O’Brien, a content and messaging strategist, mom of three, and the host of the Mompreneur Mastery Podcast. She’s the founder of Content That Converts, where she helps women entrepreneurs ditch the cookie-cutter marketing and create messaging that actually connects—and leads to sales. In this episode, Sydney breaks down why so much content isn’t resonating right now, how the buyer journey has shifted, and what to do instead if you want your message to land with the...
