Podcasting Momentum - The Marketing Flywheel for your Businesss

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Podcasting Momentum - The Marketing Flywheel for your Businesss

Josh Troche - Pedal Stomper Productions

69 episodes

1 week ago

Are you avoiding video because it feels too complex, expensive, or just plain scary? You aren't alone. Katie Fawkes, Marketing Manager at Ecamm Live, started her career in English Literature and swore she would never go on camera. Today, she’s a leader in the live-streaming space, proving that brand building with podcasting starts with showing your face. In this episode, Josh and Katie break down the "Video-First Mountain." We explore why starting with video is the most efficient way to fue...

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Entrepreneurship,

All content for Podcasting Momentum - The Marketing Flywheel for your Businesss is the property of Josh Troche - Pedal Stomper Productions and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Are you avoiding video because it feels too complex, expensive, or just plain scary? You aren't alone. Katie Fawkes, Marketing Manager at Ecamm Live, started her career in English Literature and swore she would never go on camera. Today, she’s a leader in the live-streaming space, proving that brand building with podcasting starts with showing your face. In this episode, Josh and Katie break down the "Video-First Mountain." We explore why starting with video is the most efficient way to fue...

Show more...

Entrepreneurship,

Episodes (20/69)

Podcasting Momentum - The Marketing Flywheel for your Businesss

Stop Hating the Camera: Why Video-First is the Ultimate Strategy for Brand Building with Katie Fawkes

Are you avoiding video because it feels too complex, expensive, or just plain scary? You aren't alone. Katie Fawkes, Marketing Manager at Ecamm Live, started her career in English Literature and swore she would never go on camera. Today, she’s a leader in the live-streaming space, proving that brand building with podcasting starts with showing your face. In this episode, Josh and Katie break down the "Video-First Mountain." We explore why starting with video is the most efficient way to fue...

1 week ago

39 minutes

Podcasting Momentum - The Marketing Flywheel for your Businesss

How Niching Down Saved Adrienne Wilkerson's Business and Boosted Brand Building with Podcasting

Thinking about niching down your podcast or business—but feeling overwhelmed by the idea? You're not alone. In this episode, we talk with Adrienne Wilkerson, co-founder of Beacon Media + Marketing, who demonstrates how niching down transformed her business and powered effective brand building with podcasting. Discover how Adrienne took a bold step by focusing on mental health marketing and how this niche approach fueled sustainable growth. We explore why niching down is essential for p...

2 weeks ago

42 minutes

Podcasting Momentum - The Marketing Flywheel for your Businesss

How a Trial Lawyer Uses Podcasting for Brand Building and Education

What happens when a high-stakes trial lawyer leverages law firm podcast production to transform their practice? You get gripping stories, deep reflections, and a masterclass in storytelling for brand building with podcasting. In this episode, Josh sits down with Andy Goldwasser, a seasoned litigator and the host of Trial War Stories, to unpack how creating a podcast has not only enhanced his legal career but also fueled personal growth and professional branding. Andy opens up about why he be...

3 weeks ago

38 minutes

Podcasting Momentum - The Marketing Flywheel for your Businesss

Podcast Success and Client Attraction: Marketing Strategies with RSS.com's Greg Wasserman

If you’ve ever felt stuck building your podcast audience or wondered why your show isn’t gaining traction, this episode is your wake-up call for marketing with podcasting. Josh Troche sits down with Greg Wasserman, Head of Relationships at RSS.com, to uncover what’s really holding podcasters back and how you can work to break through the noise to attract clients effectively. From strategy to systems, and from audio quality to authentic connection, this conversation is packed with no BS advice...

1 month ago

46 minutes

Podcasting Momentum - The Marketing Flywheel for your Businesss

Tina Dietz Reveals How to Know When Your Podcast is Ready to Become a Book

Podcasting builds awareness... but if you want credibility that opens doors, gets you speaking gigs, and positions you as the expert in your space, you need a book. In this episode, discover how to turn your podcast into a powerful authority asset that works long after the mic is off. In this episode, Josh Troche brings in publishing powerhouse and podcasting veteran Tina Dietz to uncover why your podcast is already a book in disguise and how turning your audio into a book can skyrocket...

1 month ago

34 minutes

Podcasting Momentum - The Marketing Flywheel for your Businesss

Done Is Better Than Perfect: Dr. Jake Clendenning on Why Most Podcasts Fail (and How to Fix Yours)

You’ve got the mic, the lighting, the guest with 12 titles… but your podcast growth? Not matching the effort you’re putting in. Turns out, it’s not your setup, it’s your strategy. In this episode, Josh Troche sits down with executive coach and podcasting pro Dr. Jake Clendenning to break down what actually drives podcast visibility and listener engagement. Spoiler alert: It’s not more gear or another “perfect” edit. It’s about asking better interview questions, understanding audience targetin...

2 months ago

37 minutes

Podcasting Momentum - The Marketing Flywheel for your Businesss

How Rob Durant Uses Podcasting to Build Trust and Elevate the Sales Profession

Rob Durant didn’t set out to become a sales expert or a podcaster. But when a “customer service” job came with a hidden sales quota, everything changed. In this episode, Rob shares how leaning into his Disney-trained customer service roots helped him unlock a new approach to sales, one focused on serving, not selling. Now, as the host of Sales TV Live, Rob uses podcasting to educate, connect, and challenge the status quo for sales professionals who want more than just the next dea...

2 months ago

42 minutes

Podcasting Momentum - The Marketing Flywheel for your Businesss

Inside Maureen Pisanick’s School Lunch Podcast | Client Attraction & Brand Building with Podcasting

Discover how Maureen Pisanick leverages her School Lunch Podcast as a powerful tool for client attraction and brand building with podcasting in the nutrition and education sectors. Maureen reveals her unique approach to marketing with podcasting by amplifying vital conversations around school food service and child nutrition programs. Learn proven tips for podcasters on content creation, including how to record multiple episodes in one day and repurpose content to maximize reach. Whether you...

2 months ago

45 minutes

Podcasting Momentum - The Marketing Flywheel for your Businesss

How Jo Long Uses Podcasting for Sustainability and Responsible Marketing

You can knock… or you can podcast your way in. When Jo Long realized business leaders weren’t responding to sustainability conversations, she didn’t double down on cold calls, she launched a podcast. In this episode, Jo breaks down how The Responsible Marketing Podcast became her tool for creating authentic content, educating her community, and driving real business conversations around responsible branding. Whether you're leading a team, running a marketing department, or building your own b...

2 months ago

26 minutes

Podcasting Momentum - The Marketing Flywheel for your Businesss

How Podcasting Built Credibility for Darrin Grella’s Real Estate Tech Startup

What happens when a real estate tech startup realizes they have a marketing problem, not a tech one? They launch a real estate podcast but not just to sell. Instead, they build a platform for community building, education, and brand credibility. In this episode, Josh Troche sits down with Darrin Grella, CEO of OfferIn, to explore the evolution of their podcasting for business journey. From nervous beginnings to a dialed-in podcast structure, Darrin shares how launching an educational podcast...

3 months ago

30 minutes

Podcasting Momentum - The Marketing Flywheel for your Businesss

Authentic Podcasting Lessons from Mark Grimes That Every Beginner Should Hear

What happens when a working-class dad turns life’s challenges into a platform for change? For Mark Grimes, it meant turning his passion for volunteer mental health into Chewing the Crust, a storytelling podcast that’s equal parts grit, growth, and pie. In this episode, Mark shares how one moment backstage at a Chris Evans radio festival sparked the idea to start a podcast focused on mental health stories, resilience stories, and the everyday experiences that shape us. With no background in br...

3 months ago

29 minutes

Podcasting Momentum - The Marketing Flywheel for your Businesss

How Gary Stocker Uses Data Storytelling on His Podcast to Expose the Higher Education Crisis

What if your college shut down halfway through your degree? You’ve invested time, money, and your future, only to face locked doors and unanswered questions. For thousands of students, this isn’t a hypothetical. It’s already happening. And it’s a warning sign of a deeper higher education crisis. In this episode, Gary Stocker, creator of This Week in College Viability, joins us to share how he’s using data storytelling through podcasting to shine a light on the financial health of U.S. co...

3 months ago

30 minutes

Podcasting Momentum - The Marketing Flywheel for your Businesss

Saving Lives with a Podcast: Jason Stone Is Raising Prostate Cancer Awareness Through Storytelling

Jason Stone didn’t plan on becoming a podcaster… but after his diagnosis, sharing his story became a way to connect, educate, and advocate. In this episode, we explore how Jason’s raw and unfiltered YouTube podcast became a powerful platform for patient advocacy, cancer support, and emotional healing. His story is one of resilience, honesty, and a commitment to changing the conversation around men’s health. Jason shares how he built a thriving podcast community from his craft room, reaching t...

3 months ago

24 minutes

Podcasting Momentum - The Marketing Flywheel for your Businesss

Podcasting Making a Superpower: How Nicolas Comstock Uses His Voice to Change Public Policies

What do you do when the world tells you you’re unemployable? If you're Nicolas Comstock, you start a podcast and change the game. In this inspiring episode, Nicolas, host of Nick Speaks, shares how he turned a career setback into a platform for advocacy, storytelling, and social change. Told he wasn’t fit for traditional employment due to his disabilities, Nicolas launched a podcast that now reaches policymakers, caregivers, and everyday listeners across the country. From TikTok mini-episodes...

4 months ago

19 minutes

Podcasting Momentum - The Marketing Flywheel for your Businesss

Why Authenticity Fuels Lead Generation and Client Attraction

How do you turn a microphone and a message into real client attraction and lead generation? In this episode, Josh Troche sits down with Kevin Anthony, a certified sexologist, relationship coach, and host of The Love Lab Podcast with over 105,000 subscribers, to uncover the real strategies behind building a thriving show. Kevin shares how he and his late wife began starting a podcast as a way to capture their powerful conversations and turn them into meaningful content creation. What started a...

4 months ago

31 minutes

Podcasting Momentum - The Marketing Flywheel for your Businesss

Podcast Pivot Made Simple: Rebranding Strategies for Marketing and Brand Building with Podcasting

Change is the only constant in podcasting, especially when it comes to marketing with podcasting and brand building with podcasting strategies. Algorithms shift, platforms evolve, and audiences grow or sometimes disappear. That’s why knowing when and how to make a podcast pivot can mean the difference between fading out and attracting clients through your podcast. Podcasting Momentum is here to guide business owners, entrepreneurs, and marketing managers through every stage of creating, adju...

4 months ago

19 minutes

Podcasting Momentum - The Marketing Flywheel for your Businesss

Fix Your Podcast Set Design And Save Your Personal Brand From Bad Backgrounds

Your podcast studio speaks before you do. What's it saying about your personal brand? In this episode, we dive deep into creating an intentional podcast set design that elevates your message and connects with your audience. Whether you're broadcasting from a spare bedroom or investing in a full-blown virtual studio, your podcast aesthetics matter more than you think. We break down everything from camera framing and room lighting tips to zoom background tips that don’t make you look like a flo...

5 months ago

23 minutes

Podcasting Momentum - The Marketing Flywheel for your Businesss

Microinfluencer Success: Why a Small Podcast Can Have a Massive Impact

Want a real look behind the scenes of what makes a small podcast thrive? In this episode, we’re diving deep into how becoming a micro influencer can lead to powerful audience relationships, even without massive downloads. We’ll break down how to attract aligned podcast sponsorship opportunities and grow your email subscribers list with content that connects. You’ll also learn how to elevate your podcast marketing game and why it’s crucial to niche down if you want to create content that actua...

5 months ago

29 minutes

Podcasting Momentum - The Marketing Flywheel for your Businesss

Looking Your Best on a Budget: Lighting Setup and Podcast Studio Setup Hacks You Need

Ever hop on a Zoom call, hit record, and later realize you looked like a shadowy floating head with a plant sticking out of your head thanks to where it was placed in the background? It happens more often than you'd think. Those little details can really shift how your audience sees you, especially if you're running a video podcast. In this episode, we dive into practical tips for creating a professional-looking podcast studio setup that enhances both your visual and audio presence. This epis...

6 months ago

30 minutes

Podcasting Momentum - The Marketing Flywheel for your Businesss

7 Podcasting Tips for Sounding Your Best: From Pop Filters to Room Acoustics

Are you sounding your best? Here's how to fix that. In this power-packed episode, we dive into 7 practical podcasting tips that will immediately upgrade your sound quality, without requiring expensive gear or a full studio build-out. Whether you're working with a cheap podcast setup or navigating a tricky space, we’ve got you covered. Discover how simple adjustments to your microphone set up for recording and smarter mic placement can drastically improve your audio. Learn how to make your voi...

6 months ago

31 minutes