Merry Christmas Eve! This week, PodMuse brings you a short solo episode as Aimee debriefs the last few weeks of Q4 and answers a couple of questions from the muses. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aimee sits down with Ruthie Friedlander, NYC-based writer, editor, and founder of At Large Agency. Spanning almost two decades, Ruthie has spent much of her career at Chanel, The Row, In Style, and Elle Magazine. In this episode, Ruthie and Aimee talk about the nuance of confidence, the changing landscape of digital advertising, and how the inventory of your best work is a reflection of the company you keep. Learn more about your ad choices. Visit megaphone.fm/adchoices

"Failure is not an option"; This week, Aimee sits down with Abby Price, founder of NYC-based custom embroidery brand Abbode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Aimee for her first episode back in New York after a busy season of travelling, preparing for the holidays, and opening a new store on Bond Street in London. Aimee talks about what she is looking for when hiring another leader for her global brand Odd Muse London. Enjoy! Follow @podmusepodcast on Instagram for weekly guest announcements, updates, clips, and for the chance to get involved with future episodes. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this solo episode, Aimee sits down from Odd Muse’s New York store to share an honest update on life in the city. From navigating the move and settling into a new routine, to the highs, challenges, and little moments that make New York feel like home, Aimee takes you behind the scenes of this exciting chapter. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode, Aimee opens up about Odd Muse’s scariest moments to date. Aimee shares the setbacks that shaped her journey as a founder. She reflects on what these challenges taught her, and how she plans to avoid them in the future. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠⁠⁠⁠⁠@podmuse⁠⁠⁠⁠⁠⁠ Instagram ⁠⁠⁠⁠⁠⁠@oddmuselondon⁠⁠⁠⁠⁠⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on PodMuse, we’re diving into life beyond the title of 'founder.' Aimee explores what it means to be known for the brand you built-and what happens when you’re ready to evolve beyond it. She opens up about balancing family life with building a business, the personal challenges she’s faced since launching, and what she’s hoping to reconnect with this year in New York. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠⁠⁠⁠@podmuse⁠⁠⁠⁠⁠ Instagram ⁠⁠⁠⁠⁠@oddmuselondon⁠⁠⁠⁠⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Aimee takes the mic solo for the very first time. In this special episode, she walks you through her personal 9-step framework for building a successful brand- from finding your purpose to standing out in a crowded market. Whether you're just starting out or looking to level up, this episode is packed with actionable insights. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠⁠⁠@podmuse⁠⁠⁠⁠ Instagram ⁠⁠⁠⁠@oddmuselondon⁠⁠⁠⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the podcast, Aimee is joined by PerfectTed co-founder Marisa Poster to talk all things matcha. Marisa shares the inspiring story behind building one of the UK’s leading matcha brands, the matcha latte that almost made it to market, and the last-minute pitch that landed her a deal with none other than Steven Bartlett on Dragon’s Den. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠⁠⁠@podmuse⁠⁠⁠⁠ Instagram ⁠⁠⁠⁠@oddmuselondon⁠⁠⁠⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Aimee dives into the reality behind the phrase 'pressure makes diamonds.' From pulling off a full fashion show in just six weeks to launching a New York pop-up store at lightning speed, she shares the behind-the-scenes chaos and creativity it takes to make big things happen fast. Expect candid stories, lessons learned, and the unfiltered truth about what it’s really like to operate under pressure-and why sometimes, that’s exactly where the magic happens. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠@podmuse⁠⁠ Instagram ⁠⁠@oddmuselondon⁠⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode Aimee sits down with Luxe Collective founder Ben Gallagher to talk through the highs and lows of running a self funded business. They dive into what it's really like working with family, the break in that cost thousands and the closure of his first business. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠@podmuse⁠⁠ Instagram ⁠⁠@oddmuselondon⁠⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s episode of PodMuse,  Aimee dives into the world of manufacturing- from the perspective of a startup founder navigating production for the very first time to scaling with trusted partners. Discussing the questions you should be asking as a first time brand and the red flags no one talks about when manufacturing. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠@podmuse⁠ Instagram ⁠@oddmuselondon⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Isobel Lorna is a British luxury lifestyle content creator and the founder of Voir Social, a TikTok-focused creative agency based in London. With over 1.6 million followers across TikTok and Instagram, she’s known for creating viral, value-driven content that blends authenticity with aspiration. After growing her own platforms, Isobel launched Voir Social to help brands and creators succeed on TikTok using her unique approach embracing what she calls being “abnormal” and true to personality. Her focus on consistent, video-first content and strategic creativity has positioned her as a leading voice in the creator economy. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠@podmuse⁠ Instagram ⁠@oddmuselondon⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on PodMuse, we’re diving into the blurred lines between strategy and spirituality. Is your brand growing because of a killer marketing plan, or is it something more? Aimee sits down with Sophie to unpack how much of Odd Muse’s success can be credited to traditional marketing versus manifestation, intuition, and timing. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok @podmuse Instagram @oddmuselondon for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Our first guest has been here since the very beginning - back when “This Style is Mine” was just a uni project. (If you missed that reference, head to Episode 1). From crying on his dad’s kitchen floor, to printing hundreds of labels in my first warehouse, we get into the real stuff like navigating a relationship whilst building a fashion brand. So, if you're a true Muse, an aspiring brand founder, or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok @podmuse Instagram @oddmuselondon for any PodMuse questions! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to PodMuse! This exciting new venture has been several years in the making, and we’re thrilled to finally unveil what we’ve been crafting behind the scenes. In our first episode, we explore the journey of how Odd Muse came to be. From a final major project idea during university to becoming a global brand - we share what Odd Muse was almost named, the near-launch of “Odd Muse Footwear,” and some of the brand's unheard wildest moments! Aimee also shares her vision for the future of Odd Muse and what inspired her move to NYC. So, if you’re a true Muse, an aspiring brand founder, or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We’d love to hear your thoughts for future episodes, join us on Instagram ⁠@oddmuselondo⁠n for any PodMuse questions! Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us over on Instagram @oddmuselondon for official updates. Learn more about your ad choices. Visit megaphone.fm/adchoices