It's Season 2 finale time, which means I'm finally answering my own rapid-fire questions!
But I didn’t just answer them, I also asked my friends to answer them for me because otherwise this episode would’ve been six minutes long, like Wesley’s (no shade to my 6-year old).
I'm also dropping some major announcements about Season 3, my millionaire journey, and a brand new course that's about to fix your "writing about yourself sucks" problem forever.
Thank you so much for joining me in all 34 episodes so far! Point of the Story is going on break now, and will be back on October. See you then, my precious squirrels!
PS: While you wait, please tune in to the infinitely chaotic walkout song playlist, featuring all the responses from my season 2 guests.
TOPICS & TANGENTS
— My gift card birthday system for December babies
— My friend who thought "walkout song" meant funeral music
— Why people are nosy as fuck and DO want to hear what you had for breakfast
— My journey rating every chai latte on Cape Cod
— The upcoming Season 3 guest lineup that's absolutely stacked
POINT OF THE STORY
People want to hear what you have to say, even if you think it's boring. Stop overthinking and start sharing!
GIVEAWAY
This podcast episode features my first very ad, and, of course, it’s for a giveaway!
If you want to win a FREE 30-minute strategy session with me in September, do at least one of the following to enter:
1. Rate this podcast
2. Leave me a review on Apple Podcasts
3. Comment what you love about the podcast on Spotify
Send me evidence in Instagram DMs @btlcopy
Love you, mean it. 🖤
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Past Episode:
The most requested guest FINALLY makes his debut!
That's right, squirrels, my 6-year-old son Wesley is officially on the podcast to answer my rapid-fire squirrel brain questions, and it goes exactly how you’d expect.
This might be the shortest and most chaotic episode in Point of the Story history, forever and always.
TOPICS & TANGENTS
— Candy, candy, and more candy
— TOYYYYYYYSSSS!!!!
— Why 304 + 568 is apparently advanced mathematics
— Wesley’s life goals
— Live popcorn ASMR nobody ordered
POINT OF THE STORY
Wesley proved that the secret to great content is showing up with main character energy, zero shame, and the confidence to fart on someone else's podcast.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy on your Instagram story while you’re listening, and one lucky winner will get a caffeine fix on me!
Love you, mean it. 🖤
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
This episode was edited by Adrienne Cruz.
When I decided to launch a podcast, I had absolutely zero intention of editing it myself. Like, I cannot think of anything worse for someone with ADHD than planning, recording, editing, AND promoting a whole-ass show.
Enter Adrienne Cruz, who cold-pitched me so perfectly I wanted to kiss her on the mouth.
In this episode, I sit down with the woman who makes Point of the Story possible — my podcast editor, emo-Swiftie friend, and the reason I can just show up and yap while she handles literally everything else.
We're diving into the psychology of listener engagement, the three stages every podcast listener goes through, and why your marketing efforts mean absolutely nothing if your show is boring as hell.
TOPICS & TANGENTS
— Pattern interruption and why your brain loves surprises
— How to hook people in the first 60 seconds of your episode
— Me saying the only phrase I know how to say in Spanish and how I plan to use it against Side Character someday
— Why editing your podcast doesn't make it less authentic
— Adrienne not being able to find her mirror neurons
— Episode titles that actually make people click
— Adrienne audits her clients’ podcasts
— Season three planning happening live on the podcast
POINT OF THE STORY
Marketing can bring people to your show, but only your show can make them stay. Focus on that second stage (engagement) that everyone ignores, and you'll turn casual listeners into superfans who never miss an episode.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Adrienne @adriennecruzpod on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
ADRIENNE LINKS
— Follow Adrienne on Instagram and Threads
— Check out her website and services
— Subscribe to her newsletter Sounds Like Brunch
— Adrienne’s walkout songs: girly pop option + emo option
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Show more...
I invited KP from Jupiter Content Co on to talk about nine grids on Instagram, and somehow we also ended up discussing everything from credit card debt recovery to baseball mascots coming to your house for Valentine's Day. It was a squirrel-brained conversation through and through, and I loved every second!
KP is a social media strategist who believes you can do whatever the hell you want on social media, as long as you have a strategy behind it. And before you roll your eyes at the word "strategy," they actually break it down in a simple and brilliant way that doesn't make you want to throw your phone in a river.
They're also the mastermind behind something called a "content constellation," which is basically an Instagram nine grid that doesn't suck and actually helps people figure out what you do. Ok, bye, I need to go get one for the Point of the Story Instagram page, immediately!
TOPICS & TANGENTS
— Five-figure credit card debt and why shame-posting about it on Substack was the right move
— Rebecca Black's gay icon era
— Nine grids that work for Instagram
— Price transparency and why hiding your rates is helping no one
— The Content Constellation offer that sold out in 8 hours
POINT OF THE STORY
You can do whatever you want on social media as long as you have a strategy (including not posting and getting a nine grid!)
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and KP @jupitercontentco on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
KP LINKS
— Follow KP on Instagram
— Check out their website
— Subscribe to their Substack
— Listen to them in the Twelfth House podcast
— Book a Content Constellation to design your Instagram 9-grid (Code: ON POINT)
— KP’s walkout songs: cool kid option + the real choice
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st...
3 things that happened when I cornered a bookkeeper at a conference:
1. I almost choked to death
2. I realized I should learn how to perform the Heimlich maneuver
3. I found out that S-Corps are much more complicated than they seem
In this episode, I sit down with Madison Dearly — former Miss New Mexico, bookkeeping’s biggest fan, and the woman who was literally at the ready to perform life-saving measures on me during our first conversation (the episode is worth it just for that story alone!).
She's conservative with the IRS but generous with her knowledge, and she's here to give you the real tea on S-Corps, business expenses, and why your bookkeeping probably needs some serious TLC.
TOPICS & TANGENTS
— Revenue vs. profit vs. owner's draws (bookkeeping terms you need to know)
— My obsession with Queen Latifah and how I named my Roomba after her
— Business expenses that'll get you audited vs. ones that actually count
— Why Madison wants to set QuickBooks on fire (we support this energy)
— The tea on Intuit and why Madison despises them
— Baby steps to bookkeeping that won't make you want to cry
POINT OF THE STORY
The best business expense you can make is educating yourself about your own finances. Understanding the difference between revenue and profit, knowing what you can actually deduct, and having clean books will save you more money than any trendy tax hack.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Madison @madisondearly on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
MADISON LINKS
— Follow Madison on Instagram and Threads
— Check out her website
— Subscribe to her newsletter
— Subscribe to her Youtube channel
— Join her Monthly Bookkeeping Club
— Check out her services and resources
— Madison’s walkout songs: song 1 + song 2
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Show more...
Babe, I love you, but we need to talk... If you're mixing your business money with your grocery money, you're fucked, and it's time to get unfucked.
In this episode, I sit down with Braden Drake from Not Avg Law — attorney, Le Creuset collector, and the only lawyer I know who uses "get fucked" as a business philosophy (but in a good way).
We're talking about all the ways your business might be getting you into trouble without you even knowing it, and how to unfuck yourself before the IRS comes knocking.
TOPICS & TANGENTS
— The "oh shit" cycle of back taxes (and how to break it)
— Why your team members are probably employees, not contractors
— The time Braden sold a $1,000 pot on Facebook Marketplace to become a debt-free diva
— How to automate your tax savings so your ADHD brain doesn't forget
— Business insurance, trademarks, and other things that'll save your ass
POINT OF THE STORY
Your business is only as strong as its legal and financial foundation. Get a separate bank account, pay your quarterly taxes, classify your team correctly, and protect your brand — because unfucking your business later is way more expensive than doing it right the first time.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Braden @notavglaw on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
BRADEN LINKS
— Follow Braden on Instagram and Threads
— Check out his website
— Check out his podcast Unf*ck Your Biz
— Join his signature group coaching program to get your legal and tax shit in order
— Join his membership The Contract Club
— Check out his trademark services
— Read his book
— Braden’s walkout songs: song 1, song 2, song 3
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to...
How’s this for a hot take? You probably don't need a logo. Yes, you read that right!
In this episode, I sit down with my good friend Tori Sprankel — brand and website designer and the person who makes every project we collaborate on look significantly sexier.
Tori works with what I call "cool moms" (and I don't know if they're inherently cool or if Tori just makes them look cool, but every single client of hers is iconic). She's also got one of the strongest brands I've ever seen when it comes to attracting the right people, so when she says most businesses are overthinking their visual identity, I listen.
We're diving deep into why your business might not actually need a logo, what brand elements you DO need, and how to show up consistently without losing your damn mind.
TOPICS & TANGENTS
— The delicious perfection that is millennial nachos
— Remembering you have free will at 30-something
— Content corners that don't require your house to look like a Pinterest board
— The Instagram-first vs. website-first debate
— Micro storytelling and why you're not boring (seriously, you're not)
POINT OF THE STORY
Whatever you've got going on, you're not boring. You're interesting, period. Your job isn't to be something people have never seen before — it's to be relatable, specific, and consistently you.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Tori @torisprankel on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
TORI LINKS
— Follow Tori on Instagram
— Check out her website
— Check out Eldest Daughter Studio for her website templates (which include my website copy templates! Discount Code: BTLCOPY)
— Browse her freebies and resources (including the Link in Bio freebie)
— Grab her free IG carousel templates
— Join the waitlist: BTL Copy x Eldest Daughter Studio
— Tori’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on
I wasn't a woo-woo person until I accidentally manifested the best relationship of my life by deleting every mediocre man's number from my phone. So there’s definitely something to manifestation, and today’s guest is here to spill the tea.
In this episode, I sit down with Jillian Minter — money manifestation coach and boss bitch extraordinaire. She’s here to tell us everything we need to know about money manifestation: what actually works, what doesn't, and why your sarcastic broke girl meme energy is blocking your abundance.
TOPICS & TANGENTS
— The micro-negativity that's sabotaging your manifestation
— Starting small when you don't actually believe you can win the lottery
— How to manifest that your boyfriend will leave work early
— Why you have to spend money to make money
— Jillian's gratitude and manifestation practice
— Making space for what you want (literally clearing out nightstands)
— My accidental coaching moment (yay!)
POINT OF THE STORY
You're always manifesting — the question is whether you're doing it on purpose. When you clean up your energy, believe you deserve what you want, and take action from that aligned place, everything shifts.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Jillian @jillianminter on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
JILLIAN LINKS
— Follow Jillian on Instagram
— Check out her website
— Subscribe to her newsletter, Prosperity Pages
— Grab her freebies, Your 100 Limiting Money Beliefs and EFT Tapping
— Check out her challenge Magic Money Makeover
— Jillian’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website
I joined a $5,000 mastermind at 4 AM after seeing one random Threads post, and it was one of the best business purchases of my life.
The woman who led me to this decision was Vix Meldrew — community building queen, Diet Coke connoisseur, and the leader behind some of the most successful group programs I've ever seen. We're diving into why being yourself isn't just nice advice, why your quirks and niche interests are marketing gold, and how Vix scaled her programs while working 25 hours a week.
TOPICS & TANGENTS
— The social media presence scale (from "mystery human" to "oversharing your bowel contents")
— My discovery that not everyone’s lungs burn when they run
— How to be more you without trauma-dumping on Instagram
— Why overusing ChatGPT is killing your launch conversions
— Our sophisticated Threads strategy of relentless shitposting
— Building in public: how Vix got 220 people in a Slack channel before her membership even existed
— Why the "nurture your current audience" advice is keeping you stuck
POINT OF THE STORY
Your community doesn't want you to be more professional — they want you to be more you. Stop over-strategizing and start sharing the parts of yourself that make people say "finally, someone who gets it."
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Vix @vixmeldrew on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
VIX LINKS
— Follow Vix on Instagram and Threads
— Check out her website
— Listen to her podcast
— Join her membership, VOLUME
— Join her mastermind, Sales Spice
— Vix’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Show more...
When I needed a $3,800 oil tank for my house, I didn't dip into my savings. Instead, I ran a 24-hour flash sale with the code GETSARAOIL and made the money instead. My guest has thoughts about this strategy, and they might surprise you!
In this episode, I sit down with Emilie Nutley, finance coach for women and owner of the most delightful British accent you'll ever hear. Emilie's here to give us the girly money chat we've been craving, complete with finance spreadsheets that don't make you want to cry and money management that works with your squirrel brain.
TOPICS & TANGENTS
— The difference between money mindset and money management
— The chocolate orange obsession that transcends continents
— Emilie's three-card spending system
— Her controversial opinion about emergency funds
— Jelly Cat and Cars collections and why we're all just big kids
— How to know what "enough" money actually is
POINT OF THE STORY
Stop micromanaging every dollar and start managing your money like the confident business owner you are, with simple systems that work with your brain, not against it.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Emilie @emilienutley on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
EMILIE LINKS
— Follow Emilie on Instagram
— Check out her website
— Browse her offers here
— Enroll in her program Cashflow Confident
— Emilie’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
TIMESTAMPS
00:00 Intro
00:26 Meet Emilie, Finance Coach & Posh Farmer
02:17 Rapid-Fire Squirrel Brain Questions
14:26 Be Proactive With Your Money, Not Reactive
21:39 How to Split Your Money (Without 47 Different Accounts)
23:12 Money Mindset VS. Money Management
28:10 Should You Budget or Should You Just Make More Money?
34:46 You Need a Breathing Fund
40:26 Talking Shit About Profit...