Jesse & Trebeca Itzen launched Bighorn Plumbing with zero experience, no contractor’s license… and built a booming plumbing business in under two years.In this episode of Potty Talk, they share how they went from watching YouTube videos to hiring a general manager and building a freedom lifestyle — all by following the Million Dollar Plumber Success Academy before they even opened their doors.🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

What happens when a plumber and a dietitian join forces? A whole lot more than you think…In this powerful episode of Potty Talk, Richard sits down with James and Michelle Hill — a plumbing power couple who took a leap of faith, went all-in on their business, and transformed their life forever.James (aka “The Aussie Plumber”) shares how he went from high-paid tech to burned-out and ready to start fresh. Michelle reveals why she initially said no to joining the business — and what made her change her mind.🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

Too many guys are still believing the lie that customers won’t pay higher prices. Listen—if someone’s calling a plumber, they’re already sold. Nobody wakes up hoping to drop cash on plumbing, but when they need it, they need it now. You’re not selling copper or PVC—you’re selling today. You’re selling their time, their peace of mind, their life back. And if you show up looking like a garage sale, don’t expect to get paid like Nordstrom. Give options. Give price perspective. Make it easy to buy. Stop apologizing for charging what the job is worth and start acting like a real business. This episode breaks down how to shift your mindset, present your value, and get paid today—because broke pricing is a choice.🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

Still complaining that there’s no money in plumbing? Truth is, you’re sitting on a goldmine—you’re just digging in the wrong spot. If you’re stuck in remodels or new construction, it’s time to pivot to residential service and start charging what you’re actually worth.In this episode, we break down how to know your honest hourly rate, factor in every cost of doing business (yes, including your time), and stop treating your business like a hobby. And if you’re still playing bank for your customers—waiting days or weeks to collect—that’s on you. Collect at the time of service, stop the cash leaks, and finally start building real profit.🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

Still believe there aren’t any good plumbers out there? That myth is costing you time, money, and freedom. In this episode, we show you how to attract the right people—plumbers who want security and a future—not just a paycheck. Then we tackle the real issue: you. If you’re still stuck thinking no one can do it as well as you, you’re the bottleneck. Systemize your business, lead like an owner, and let your team do the damn job. And if you want to build a real business, not just stay stuck on the truck, you’ve got to adopt an “always hiring” mindset and stack your bench with talent. Watch now and start building the team your business—and your life—deserve.🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

Still buying into the myth that there just aren’t enough good customers out there? That’s the biggest lie in plumbing—and it’s keeping too many pros stuck, broke, and burnt out.In this episode, we’re busting that myth wide open and showing you why the right customers aren’t calling—not because they’re not out there, but because you’re not showing up for them the right way.If you want a schedule full of high-paying, same-day-paying customers who actually value your work… hit play.🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

Most plumbing business owners think the biggest challenges come from the economy, the competition, or their tools. Truth is, the real traps are much closer to home—and they’re silently holding you back from the business (and life) you really want.In this episode of Potty Talk, we’re digging into the hidden habits, mindsets, and money moves that keep good plumbers chained to the grind instead of building a business that runs without them. If you’ve been working harder than ever but still not getting ahead, this is the wake-up call you’ve been needing.🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

If you’re still answering phones, running parts, and doing every little task in your plumbing business, you’re burning up the most valuable asset you have—your time. In this episode of Potty Talk, I’m showing you how to make one of the most liberating shifts in your business: buying back your time. We’ll talk about why your time is worth far more than you realize, how to delegate in a way that actually grows your business, and how all of this sets you up for the real goal—a freedom lifestyle. You’ll learn how to step into true CEO work, create opportunity for others, and build systems and a team that let your business run without you. Because at the end of the day, the goal isn’t more hours or more hustle—it’s the freedom to live life on your terms. 🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

In this episode of Potty Talk, Richard reveals one of the most dangerous—and least talked about—threats to your plumbing business: people in your life who don’t share your vision. They might love you, they might be your friends, they might even mean well… but their doubts, fears, and small thinking can quietly pull you off track.You’ll discover how to spot these hidden dream-killers, protect your mindset, and surround yourself with champions who push you to think bigger, act bolder, and build the business you were meant to run.If you’re ready to break free from the influence of people who keep you small and start running with those who fuel your fire, this episode is your wake-up call.🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

Most plumbing business owners are stuck in the same trap—they’re running their business with a tradesman’s mindset. And it’s costing them big time. In this episode of Potty Talk, Richard pulls back the curtain on why your words, your appearance, and your focus matter way more than your technical skills. This isn’t about turning wrenches—it’s about turning your business into a profit machine!🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

Negative reviews can feel like a punch to the gut, but they don’t have to ruin your plumbing business. In this episode of Potty Talk, Richard Behney shares a step-by-step strategy for handling negative reviews with professionalism and turning them into opportunities to build trust and improve your reputation. Learn how to respond effectively, minimize damage, and even win back unhappy customers. Whether you’re dealing with your first bad review or want to prepare for the future, this episode is packed with actionable tips to help you handle online feedback like a pro. Don’t let bad reviews hold your business back—tune in now!🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

The industry is shifting fast—tariffs, inflation, and AI are impacting how plumbing businesses operate. In this episode, we break down how to stay profitable, competitive, and ahead of the curve in 2025.🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

Think social media isn’t for plumbers? Think again! In this episode of Potty Talk, Richard Behney shows you how to use Facebook and Instagram to attract more customers, build trust, and grow your plumbing business. Richard breaks down simple, actionable strategies that actually work. Whether you're new to social media or want to take your efforts to the next level, this episode will help you turn likes and follows into real paying customers. Don’t miss this guide to social media success for plumbers!🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

If your plumbing business feels more like babysitting than leading, it’s time to fix the culture. In this episode, Richard Behney reveals how to build a mission-driven plumbing team that shows up, buys in, and plays to win.We’re talking real leadership—setting non-negotiables, firing fast when it’s wrong, and building a locker room mentality that attracts A-players. You don’t need more bodies—you need the right team.Whether you’re stuck managing drama or struggling to get buy-in, this video will show you how to lead like a coach, not just a boss. Want a crew that bleeds your brand? This is where it starts.🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

Want more phone calls for your plumbing business? This episode breaks down how OKLocal is helping plumbers rank on voice search platforms like Siri, Alexa, and Google Assistant—and turn that visibility into real local leads.We sit down with the team from OKLocal to reveal how their smart tool:Gets your plumbing business listed across 300+ directoriesRanks you on 5 major voice-search platformsMonitors and optimizes your listings to keep the calls comingIf you're tired of being invisible online and ready to dominate your local market, this episode is for you. 🔎 GET YOUR SPECIAL OFFER https://www.oklocal.com/🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

This Independence Day weekend, it’s time to declare your freedom—not just as a citizen, but as a business owner! In this special episode of Potty Talk, Richard Behney dives into the systems, tools, and strategies you need to break free from the daily grind of your plumbing business. Learn how to build a business that doesn’t rely on you 24/7, so you can enjoy more time with your family, pursue your passions, and grow with confidence. If you’re ready to achieve true business independence, this episode is a must-listen. Let’s celebrate freedom by taking the first step toward building the plumbing business (and life) you’ve always dreamed of! 🇺🇸 THE 4 SYSTEMS OF BUSINESS FREEDOMhttps://www.milliondollarplumber.com/freedom🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

Running a plumbing business is hard work, but it shouldn’t cost you your personal life. In this episode, Richard Behney gets real about the challenges of achieving work-life balance as a plumbing business owner. Learn how to set boundaries, delegate tasks, and prioritize what matters most—both in your business and at home. If you're feeling stretched too thin, this episode is a must-listen!🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

Your plumbing techs are the backbone of your business—are you setting them up for success? In this episode, Richard Behney shares his proven strategies for training plumbing techs to deliver exceptional service, improve efficiency, and represent your brand with pride. Whether you’re onboarding new hires or building up your current team, this episode will help you create a rockstar crew that drives your business forward.🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

A strong brand is the key to standing out in a crowded market. In this episode of Potty Talk, Richard Behney walks you through how to create a plumbing brand that customers trust and remember. Learn how to define your unique selling proposition, build credibility, and turn satisfied customers into raving fans. If you want to attract the right customers and grow your business, this episode is for you.🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

Are you holding your plumbing business back without realizing it? In this episode, Richard Behney uncovers the top 3 mistakes plumbing business owners make—and, more importantly, how to fix them. From pricing errors to poor hiring decisions, this episode is packed with actionable advice to help you avoid costly missteps and grow with confidence.🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call