I know some of y’all are sitting up at that good job googling functional medicine certifications. I know some of y’all are up in that E.R. burnt out, tired, trying to figure out what the next step is. I’ve been there, and I see you.

This episode is for the clinician who’s exhausted, for the corporate girl who knows so much about stress she could teach a masterclass, and for the gym owner who’s realizing that weight loss over 40 ain’t just about burpees. We all grow, we all shift, and at some point, we feel it in our bodies before we ever say it out loud.

Sometimes it’s hair loss, sometimes it’s a tight chest or hot skin, sometimes it’s that deep knowing that you are no longer aligned with where you are. That’s the moment where the pivot begins. And I’m not talking about some wild leap with no plan. I’m talking about the great pivot: strategic, soul led, and rooted in getting free.

Let’s talk about how to recognize it, how to honor it, and how to move through it with intention. Because if you’re not happy, if you’re not fulfilled, how are you supposed to help anybody else?

Key Takeaways

The Pivot is Personal - The shift into your dream work usually starts with quiet dissatisfaction long before a dramatic exit.

Burnout Shows Up in the Body - From hair loss to mood swings, your physical symptoms may be signs your career is misaligned.

Check Your Nervous System - You don’t need another certification. You need a strategy that calms your system and creates space for clarity.

You’re Allowed to Want More - Even if your job looks good on paper, it’s okay to want joy, peace, and purpose too.

Be Strategic, Not Spontaneous - A successful pivot is mapped out with care. Start with your values, your skills, and your desired impact.

You’re Not Alone in This - There’s a whole community of high-achieving professionals quietly navigating the same transition and thriving on the other side.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

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This is one of those episodes where I’m fired up and not sugarcoating a thing. I had a call recently with a practitioner starting from scratch, moving to a new state, trying to go all in on a direct primary care model. No team, no offer, no real understanding of marketing. Just out here trying to build a business and asking me for funnel advice. I had to stop her. That’s not what she needs. That’s not what you need either.

If you are the CEO of your health business, it is not your job to be the head of marketing, and it is not your job to learn ClickFunnels or figure out email automation. Your job is to hold the vision, and to grow this thing, you need a real team. A strategist to set the roadmap, a Google Ads expert, an automator, someone doing HR, building culture, hiring the right people. That's how you scale.

So hear me when I say this. If you are still trying to do it all yourself, you're taking the stairs. Get out of your own way. Stop choosing hard and slow, choose built and done. Choose the team, choose growth.

Key Takeaways

Stop Doing It Yourself – If you're the CEO, marketing isn’t your job. Vision is.

Build the Right Team – A scalable business starts with experts: marketing, HR, tech, and operations.

Choose the Elevator, Not the Stairs – Hiring the help fast-tracks your growth, while DIY keeps you stuck.

Get Real About Your Gaps – Most health businesses lack key roles like a Head of Marketing or HR.

Growth Demands Delegation – You can’t lead and build at the same time. Let go to grow.

Marketing Is a Profession – Treat it like surgery: hire a trained expert, not YouTube tutorials.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

Why y’all playing soft?

If you’ve been getting crickets on your sales page or wondering why your beautiful website isn’t converting, this episode is for you. I’m breaking down the real reason your offer isn’t hitting, and giving you a framework for turning it into a power offer that makes people say “Oh, hell yes. She’s talking to me.”

We’re getting into the anatomy of a weak offer (I’m calling y’all out, lovingly) and walking through exactly what makes a power offer convert in today’s noisy, AI-flooded market. Whether you’re a seasoned doc or just getting started, this episode is your chance to gut-check your messaging, rethink your positioning, and create something that actually sells.

This is for my holistic, functional, integrative besties, especially if you’re tired of being the best-kept secret in your niche.

Key Takeaways

Weak Offers Don't Sell - Pretty websites mean nothing if your offer sounds like “DM me” or “let’s connect.” You’re not giving buyers a reason to act.

Power Offers Speak Directly to the Right Person - Be crystal clear on who your offer is for, and let them know you see them.

Clarity is Currency - Buyers need to know exactly what transformation you deliver, how you deliver it, and how long it takes.

Health Buyers Want Proof - Testimonials, betas, and specificity matter more than ever. If you’re new, get scrappy and show you can deliver.

Personalization Builds Trust - In a crowded market, personalized messaging and specific outcomes help you stand out and build credibility.

Identity Shift > Symptom Relief - Your clients don’t just want to feel better. They want to become someone new. Your offer should reflect that journey.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

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Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

This one is for every practitioner who’s ever whispered their rates, discounted at the last minute, or felt guilty for charging what they’re really worth.

I’m diving deep into something we don’t talk about enough in this space: money and medicine, and the very real mindset shifts we need to make around pricing. I’m calling out the savior complex, the "good doctor" syndrome, and the fear of being seen as greedy that so many health professionals are still carrying. And I’m not doing it lightly. I'm doing it because you are saving lives, and it’s time to price yourself and your services accordingly.

I’ve been doing this work for over 15 years with health entrepreneurs just like you. And if you’re listening to this episode, I want you to hear me clearly: you are not your client’s savior. You are the gateway. The gateway to healing, longevity, and nervous system regulation. You don’t need to prove your worth with discounts. You need to own it like an adult.

Let’s talk about pricing structure, capacity, energetic contracts, and the actual math it takes to run a sustainable, profitable practice. Hand over your heart, this one is going to shift something in you.

Key Takeaways

Charge Like a Grown-Ass Healer – Your pricing should reflect your time, energy, and expertise. It should never come from guilt, fear, or comparison.

Break the Savior Complex – You are not here to rescue your clients. You're here to lead them through healing with confidence and boundaries.

Align Impact, Income, and Time – Sustainable pricing starts with understanding what your time is worth and building your business model around that.

Release the “Good Doctor” Burden – Being helpful doesn’t mean being available 24/7 or undercharging for life-changing services.

Create Energetic Contracts Through Pricing – When people pay, they commit. Your rates are part of the transformation process.

Know Your Numbers – If you’re not calculating raw costs, taxes, time, and capacity, you’re not pricing with clarity.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

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Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

This one is going to pluck a nerve, and if that nerve is exposed, I want to pluck it. Because this is exactly why so many of you all end up in my world.

If you're still out here trying to market your own business, trying to run your own ads with no experience, this episode is for you. You went to medical school, you didn’t go to marketing school. So why are you over there stressed, overwhelmed, and trying to do it all on your own?

This is the number one thing that wears me out and it’s one of the main reasons I left agency life. I got tired of seeing doctors trying to read marketing reports like they were lab results. You are not supposed to do this by yourself. You need a real strategy, a real team, and people who know exactly what they’re doing.

I even shared a story from a recent coaching call where someone insisted on figuring it all out alone, and her ads weren’t converting at all. It didn’t have to be that way.

So hit play. We’re talking about what it really means to lead like a CEO, stop being your own bottleneck, and build a business that actually grows.

Key Takeaways

You’re Not a Marketer – If you didn’t go to marketing school, you shouldn’t be managing your own campaigns and strategy. Period.

The DIY Hustle Is Hurting You – Doing it all yourself isn’t just exhausting. It’s blocking your growth.

Marketing Requires Experts – A qualified social media manager and ads manager with health niche experience can change everything.

Delegate Like a CEO – Stop micro-managing and let experts do their job so you can stay in your zone of genius: healing.

Product Plus Strategy Equals Results – Your job is to create a great offer. Their job is to make it sell.

Even Marketers Need Management – I’m a marketer married to a marketer, and we still pay $5K per month for someone to manage our campaigns. That’s how serious it is.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

You went to school. You got the credentials. You did everything right. So why are green juice influencers out here getting more trust than you?

Some of the biggest voices in health right now don’t even have medical degrees. They’ve got engagement, they’ve got connection. Over 70 percent of Gen Z gets their health advice from TikTok and YouTube before they ever go see a provider. That’s the world we’re living in.

Doctors are dropping the “Doctor” from their bios. Coaches, mentors, holistic guides are rising up. Lived experience is rivaling institutional knowledge. The hierarchy has changed. Trust is no longer top down, it’s sideways, it’s vibe based. And yeah, it stings, especially when you’ve spent years earning those credentials only to feel like nobody cares.

I work with disruptive clinicians, licensed or not. They’re healing, they’re reversing conditions, they’re building real businesses, and they know how to connect. So if you want to stand out in this wild digital health space, you’ve got to double down on education, get clear on your story, and build a brand that connects. Because connection is currency now, that white coat alone isn’t enough.

Key Takeaways

Authority Has Shifted – Gen Z prefers lived experience and relatability over credentials when seeking health advice.

Trust is Horizontal – Influence now flows through connection, not hierarchy. If your content doesn’t connect, it doesn’t convert.

Doctors are Rebranding – Licensed professionals are ditching traditional titles online to show up as holistic mentors, guides, and coaches.

Credentials Aren’t Enough – Your degrees don’t guarantee credibility in the online space. Your story, your energy, and the way you educate are what make people listen.

Education + Storytelling = Impact – Go beyond facts. Teach with emotion. Share your “why.” Make your expertise human and accessible.

Connection is Currency – You don’t need to dance for TikTok, but you do need to show up boldly, consistently, and authentically.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

I know the leadership books say take the high road, stay classy, kill them with kindness. But what if we had some tools in our bag for when we just need to be a little professionally petty? I’m talking subtle, passive-aggressive, but still very effective energy that reminds folks exactly who they’re dealing with.

I’ve been in too many scenarios where people mistake kindness for weakness. And especially for us as health and wellness business leaders, I think we need to practice the art of being professionally petty. So today, I’m pulling out my notes and sharing 10 of my most powerful petty leadership moves. These are the things I do to keep my boundaries tight, my peace intact, and my leadership energy strong without saying too much. Because sometimes the best response is receipts, a sweetie, and a well-placed dot-dot-dot.

Key Takeaways

The Power of Receipts – Keep your screenshots, save those emails, and hit them with the “per my last message” energy.

Desired Outcome Check-In – When folks get messy or unclear, stop everything and ask, “What is your most desired outcome here?”

Petty Salutations – “Hi sweetie” or “Okay, friend” hits differently when you're setting boundaries with a smile.

The Ellipses and Smiley Emoji Combo – A little ellipses and a smirk emoji can say a lot without saying anything. Use carefully.

The Triple Question Mark – If I don't hear from you, I’m hitting you with just “???” and letting it marinate.

Professional Petty Is Strategy – This ain't about being mean. It's about being clear, protecting your peace, and keeping your leadership sharp.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

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There are millions of dollars on the table if you step just a little bit outside your normal audience. People ask me all the time, “Lauren, how do I attract folks that don’t look like me, don’t dance like I do, don’t love like I do, without being weird or inauthentic or missing the mark altogether?”

Diversity goes beyond skin and ethnicity. It’s age, gender, culture, and income level. A Black woman in menopause has a different experience than a white woman in menopause. Our DNA is different, our trauma is different, the way stress is carried in the body is different. That means the way we market has to be different too. I’m breaking down how to research, speak the language of the people you want to reach, and create content that truly resonates.

Key Takeaways

Diversity is Multifaceted – It includes age, gender, culture, income, and lived experience.

Language Matters – Wellness buzzwords don’t always land. Learn the words your audience uses.

Do the Research – Watch their shows, see what’s trending, listen to their music, and study how they talk.

Micro-Niche Your Content – Test specific offers like gut health for Latinx families or biohacking in your 20s.

Partner With Communities – Connect with barbershops, churches, sororities, and local leaders who already have trust.

Representation Builds Trust – Hiring diverse team members or creating multilingual content shows you are for them.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What do you think is the ultimate flex right now? Is it the Bugatti you pull up in? Is it the big house you just bought? Maybe your kids' private school? No. The real flex is youth energy and longevity. The US wellness economy just hit 2 trillion and everybody from Netflix biohackers to Bravo stars is chasing the fountain of youth

I am breaking down how you, as a health entrepreneur, can ride this wave and stand out. I want you to think about how to create a wellness flex package in your business that focuses on longevity. I want you to speak directly to transformation, like feel younger, live younger, and show it in how you represent yourself. Whether you are repackaging what you already offer or partnering with local providers you can do this

Key Takeaways

The New Flex – Youth, energy, and longevity are the ultimate status symbols patients are seeking today.

Longevity Packages – Every practice can offer an age-defying protocol, blueprint, or wellness plan with an aspirational name.

Marketing Language That Converts – Speak to transformation: “feel younger, live younger,” not just hormone regulation.

Repackage What You Have – You don’t always need new services, just fresh positioning and client testimonials.

Collaborate to Elevate – Partner with local wellness providers offering cryo, red light, salt rooms, and sound baths to expand value.

Wellness Nights Out – Create events that feel cooler than happy hour, blending community with cutting-edge health trends.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What happens when the passion that fueled your business starts to feel like pressure? I know that moment well, the one where you wake up and think, “I don’t want to do this anymore.” I share the truth about burnout, the pivots that saved my career, and why so many of my clients find me right in the middle of their own reboot.

I walk through what it means to shift from overworked and overwhelmed to balanced and profitable. From concierge models to functional medicine pivots to shutting down entire clinics to follow joy, these are the moves that help health entrepreneurs find their sweet spot again. If you’ve ever felt drained by your business, this is your sign that change is possible and necessary.

Key Takeaways

Burnout is The Sign – Your structure and offers need to shift.

Pivot Points Create Possibility – Many practitioners thrive after moving from sick care to wellness or from traditional models to concierge and integrative care.

Profits Require Boundaries – Pricing fears and patient-pleasing keep too many health entrepreneurs stuck in unprofitable models.

Systems Build Freedom – Delegation, digital offers, and marketing support turn overwhelm into growth.

Passion Can Be Renewed – Protecting your energy and joy ensures you can serve with excellence and longevity.

The Sweet Spot Exists – Build a business where passion feels like pleasure instead of pressure.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

Running a health business can feel overwhelming and isolating. I know what it’s like to close up shop and sit in the car with the weight of every decision on your shoulders. From hiring to payroll to patient care, the pressure to handle it all alone can leave you drained and disconnected.

I break down decision loneliness, emotional loneliness, and social loneliness and share how each one affects your energy, relationships and business. This conversation is for every health entrepreneur who feels the weight of building a practice on their own and wants a path to real connection clarity and growth.

Key Takeaways

Entrepreneurship Loneliness – Why isolation is the hidden epidemic for health business owners.

Decision Fatigue – The stress of being the only decision maker for hiring, pricing and marketing choices.

Emotional Weight – Carrying the pain of patients and clients without healthy outlets creates burnout.

Social Isolation – Distance from family, friends and team members grows when everything is on your plate.

Impact on Mental Health – Unshared burdens lead to anxiety, depression and stalled business growth.

Building Support Systems – Delegation therapy and community are essential tools for scaling with ease.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

Right now we are smack in the middle of a health care revolution. People are waking up to the fact that insurance is broken, conventional medicine is limited, and we want more for our bodies, our energy, and our future. Cash-based practices are booming because they’re giving patients what they actually want.

I share why my own family stopped paying for traditional insurance, what that taught me about the industry, and how today’s patients are spending their money differently. This is the moment to get real about how you’re practicing, who you serve, and how you’re setting yourself apart.

Key Takeaways

Two Systems in Play – One system is built for emergencies, the other is built for healing and transformation.

Insurance is Running the Show – Premiums, deductibles, and limits on care are leaving patients frustrated and providers undervalued.

The Consumer is Awake – Especially those over 40 who are dictating spending, demanding results, and ready to invest in longevity.

Cash-Based Clinics Are Winning – Hormone programs, weight loss, concierge primary care, and root-cause medicine are thriving.

Differentiation is the Edge – Standing out means getting crystal clear on your niche and showing patients that you are the expert for them.

The New Story of Care – Longer visits, personalized programs, accountability, and real connection are what keep patients coming back.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

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Everybody knows midlife women are running the world right now. If your business isn’t paying attention to women over 40, you’re missing the easiest opportunity to stay afloat and grow. Forty is 40 and it is the realest 40 has ever been. Women over 50 control $15 trillion in spending power and make 95 percent of household health care decisions. Forbes even reports the menopause market alone will grow to $40 billion by 2030. I call this the midlife power shift and it is happening right in front of us.

I’m calling out the tired generic phrases floating around in perimenopause marketing. I don’t want to hear “you’re not broken” or “you’re not crazy” because that doesn’t speak to me. I want you to get specific. I want you to prove yourself. We are looking at your authority, your credibility, your content, and yes, even your typos. If you want our business, you need clear and relevant messaging that speaks directly to our real life.

Key Takeaways

The Midlife Power Shift – Women over 40 are running the show in marketing, health, and consumer spending.

Generic Phrases Do Not Resonate – Stop recycling “you are not broken” and “you are not crazy.” Be specific.

Prove Yourself – Midlife women are checking your authority, your track record, and the details in your messaging.

Get Real About Her Life – Speak to her actual experiences like the athleisure pants, the brain fog, or the Netflix binges.

Stay Relevant – Topics like strength training, protein intake, and longevity resonate most with midlife women.

Be the Example – Health, vitality, and resilience must be visible in the brand itself to earn credibility.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

Selling services one session at a time puts a cap on your income and makes it harder to create lasting change for clients. By shifting to a program-based model, you can strengthen relationships, deliver better results, and keep revenue flowing consistently. Real-world examples from my own career, my husband’s functional diagnostic nutrition practice, and other wellness professionals highlight how intentional packaging can strengthen your business.

Health entrepreneurs thrive when their offers reflect the full scope of their expertise. Whether you’re a practitioner, trainer, or wellness coach, structuring services around transformation helps you charge in alignment with your value, attract committed clients, and design an experience that delivers measurable results.

Key Takeaways

Programs Create Transformation – Comprehensive plans help clients achieve lasting change.

Charge for Full Expertise – Align pricing with the skills, tools, and knowledge you provide.

Build Consistent Revenue – Packages and memberships support financial stability.

Match Offers to Ideal Clients – Structure services to fit the needs and lifestyle of your audience.

Create Premium Experiences – Combine multiple elements such as nutrition, lab work, and mindset support.

Price From the Outcome – Base your offer and timeframe on the transformation you can deliver.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

This is a wake-up call for every health entrepreneur who's ever lowered their price, ignored their gut, or said yes when everything in their body said no. I’ve been there. I once kept a client who crossed every line, just because I thought I needed the money. The truth is, holding on to the wrong clients keeps you from everything you actually want: peace, profit, and purposeful growth.

The shift happened when I stopped begging for business and started honoring my expertise. The second I drew a real boundary, I made space for the exact clients I wanted: people who paid well, followed strategy, and valued the work. This is about choosing alignment over obligation.

Key Takeaways

Misalignment Costs You More Than Money – Keeping the wrong client blocks the right ones from ever reaching you.

Protecting Your Energy Is a Leadership Skill – Clear filters and stronger boundaries position you as the authority you are.

Raise Your Prices with Confidence – Your pricing should reflect your expertise, not your fear of being passed over.

Not Everyone Deserves Access – Create barriers that protect your time and signal your value.

Replace Hustle with Alignment – Clients who get results are the ones who are ready, resourced, and respectful.

Abundance Follows Clarity – When you clean up your intake process and messaging, better clients find you faster.

Links & Resources

🎁 Download the FREE Power Moves Playbook

Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

🎁 Book A Free Strategy & Content Call

Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

You’re not building a course, you’re building a company. And if you're serious about reaching people online, you need to think like a business owner from day one.

After working with thousands of health entrepreneurs, I’ve seen the same pattern repeat itself; brilliant practitioners pouring energy into perfecting their program while avoiding the real work of visibility and marketing. Whether you’re a naturopath, coach, or MD, this is your call to get focused, build systems, and step into the role your business truly needs; a clear, confident marketer with a plan to grow.

Key Takeaways

You’re Building a Business That Deserves Strategy and Structure - Online programs require the same strategy, branding, and budget as any other business.

Marketing Comes First - Your ability to attract, connect, and convert is more important than what’s inside your offer.

You Are the Product - People don’t just buy what you do, they buy into who you are and how you show up.

Visibility Is Non-Negotiable - From LinkedIn to live events, you need multiple lead sources working in the background.

Build the Right Team and Tech Stack - Without systems and support, your vision can’t scale.

Treat Gaps Like a Diagnosis - If marketing feels hard or unfamiliar, find the right guide to help you close the gap.

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

If you’ve been asking, “What’s actually worth my time right now?” when it comes to marketing your health business, this episode is for you. Between TikTok Shop, user-generated content, AI tools, and connected TV ads, it’s easy to get overwhelmed by all the options. I’m cutting through the noise to tell you exactly what’s working in Q2 of 2025 and what’s not.

I break down how boutique wellness brands and cash-based practices can lean into trends like authentic client testimonials, emotional transformation videos, and Meta ads that still get real ROI. I also share why TikTok Shop is perfect for supplement and product sales, and why you might need to rethink service-based offers on that platform. If you’ve been sleeping on connected TV or haven’t touched your email list in months, we’ve got work to do. This episode is speed-style, straight to the point, and packed with ideas that convert. Flag it. Re-listen to it. Take notes. And let’s move smart.

Key Takeaways

Proof Over Performance – UGC that feels real and conversational outperforms trendy, scripted content every time.

TikTok Shop Wins for Products – Selling supplements or wellness tools? TikTok Shop is where your audience is buying in 2025.

Connected TV for Local Clinics – Roku, Hulu, and YouTube TV ads are now powerful and surprisingly affordable ways to build local awareness.

Meta Ads Still Reign – Facebook and Instagram remain the highest-ROI platforms for lead gen, quizzes, webinars, and list-building.

Email Lists Are Gold – Your email list is still your most valuable digital asset. If you’re not using it, you’re leaving money on the table.

AI-Enhanced Funnels Work – Smart funnels using AI-generated video and voice are scaling client acquisition with minimal effort.

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the Newsletter
Stay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar Series
Ready to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/

You don’t have a pricing problem. You have an irresistibility problem.

In this episode, I’m breaking down why your $297 course, or any low-ticket digital offer, isn’t flying off the shelves. And no, bestie, it’s not because it’s “too expensive.” It’s because it lacks the kind of transformation that makes people pull out their wallets. I’ve seen this with so many of my health entrepreneur clients who are smart, talented practitioners selling information instead of outcomes.

If you’ve ever launched a course, crossed your fingers, and heard crickets... this is for you. I’m giving you real talk and real strategies for repositioning your offer so it sells with confidence and clarity. Think of this as your crash course in low-ticket course rehab, Power Moves style.

Key Takeaways

Transformation over Information – Courses that sell focus on outcomes, not education. Think “Fix Your Fatigue” over “Hormone Mastery.”

Match the Buyer’s Awareness – Ditch the jargon. Speak to the pain your audience actually knows they have.

Create Irresistibility – If you wouldn’t spend $300 on it, neither will they. Make the promise juicy and the delivery seamless.

Build a Funnel, Not Just a Product – Your course isn’t enough. You need a lead-in, an upsell, and a marketing strategy that runs monthly.

Warming Up Cold Leads – Use quizzes, fast classes, and value-packed free offers to turn strangers into buyers.

Urgency and Consistency Sell – No one buys just because it’s there. Launch it. Email about it. Sell it every month like your business depends on it.

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the Newsletter
Stay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar Series
Ready to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/

What if the reason your masterclass isn’t converting has nothing to do with your slides or your tech, and everything to do with how you’re selling? In this episode, I’m breaking down what no one tells you about those webinars and masterclasses that fall flat.

I’m giving it to you real: most healers and health pros were never taught to sell, and that’s exactly why so many of your offers miss the mark. If you’ve been following that outdated Russell Brunson playbook, you might be doing more harm than good. I’m walking you through a better way to show up, teach, connect, and invite your audience to work with you without feeling like a pushy closer. You’ll hear how to structure your masterclass for impact, the one thing every healer must do to build credibility, and why your offer page might be silently killing your conversions.

If you’re tired of lackluster sign-ups and ready to lead with your magic, this one’s for you.

Key Takeaways

Healers Aren’t Closers – You don’t need to master high-pressure sales tactics to grow your practice; focus on teaching and connection instead.

Your Offer Isn’t Clear – A weak or confusing offer is one of the biggest reasons masterclasses don’t convert, even with good attendance.

Credibility First – Establishing your authority early in the presentation builds trust and justifies your price, especially for premium programs.

Pain Points Sell, Not Features – Speak to your audience’s real-life struggles in relatable language; that’s what makes your content stick.

The Replay Page Matters – Your sales page should double as the home for your replay and handle post-event conversions with ease.

Practice Makes Natural – If presenting doesn’t come naturally, rehearse like it’s a patient consult or have a team member handle the pricing talk.

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the Newsletter
Stay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar Series
Ready to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/

Are you unknowingly sabotaging your own marketing? In this episode, I’m calling out the top three mistakes I see health entrepreneurs make that are flat-out killing their growth. I’ve been behind the scenes of hundreds of practices, and let me tell you, these issues are everywhere, and totally fixable.

Whether you're scaling or just trying to get out of a marketing rut, this episode is your wake-up call. I’m sharing real talk on what’s broken, why it’s costing you money, and what to do instead.

This one’s short, spicy, and straight to the point. Let’s get into it.

Key Takeaways

No Marketing Plan – Hope is not a strategy. If it’s not written down, it doesn’t exist. Your growth needs a documented week-by-week marketing roadmap.

Get a Strategist – You can’t coach yourself. Stop being the doctor and the marketer. Hire someone who lives in the details and drives your growth plan.

Build a Team of Implementers – Strategy means nothing without execution. You need boots on the ground to run your ads, post content, and follow through.

Use AI as a Starting Point – Don’t sleep on free help. Tools like ChatGPT can help structure your marketing plan if you can’t afford an expert (yet).

Stop Winging It – Random acts of marketing won’t scale. Consistency wins. You need systems and predictability, not one-off launches or “just posting.”

Referrals Aren’t a Strategy – They’re a result. Treat your referral flow like any other lead source. Create a real plan to get more of them.

Where to Find Lauren

Connect with Lauren on multiple platforms : https://linktr.ee/iamlaurenpowers

Links & Resources

Download the FREE Power Moves Playbook
Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/

Book A Free Strategy & Content Call
Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

What is CRTX?
Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today.

Subscribe to the Newsletter
Stay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter

Join the Monthly Webinar Series
Ready to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/