Send us a text This episode is proudly brought to you by Klaviyo. Caitlin Lacy, CRM & Loyalty Manager at Arms Of Eve delves into how they’re putting the customer first, across email, SMS, CRM, and in-store experiences with Klaviyo helping them deliver a consistent, personalised approach. Caitlin shared some fantastic insights on loyalty: the key is focusing on connection, not just communication. Automation plays a role, but when paired with thoughtful, human moments, it’s what reall...
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Send us a text This episode is proudly brought to you by Klaviyo. Caitlin Lacy, CRM & Loyalty Manager at Arms Of Eve delves into how they’re putting the customer first, across email, SMS, CRM, and in-store experiences with Klaviyo helping them deliver a consistent, personalised approach. Caitlin shared some fantastic insights on loyalty: the key is focusing on connection, not just communication. Automation plays a role, but when paired with thoughtful, human moments, it’s what reall...
Power Talks | Aimee Dixon - GM Enterprise Brand and Retail Marketing - Australia Post
Power Retail Power Talks
11 minutes
9 months ago
Power Talks | Aimee Dixon - GM Enterprise Brand and Retail Marketing - Australia Post
Send us a text Welcome back to Power Retail Power Talks, where I dive into bite-sized conversations with industry leaders and experts, bringing you exclusive insights into the ever-evolving world of ecommerce. As always, I'm your host, Rosalea, and in this episode, I sat down with Aimee Dixon, GM Enterprise Brand and Retail Marketing at Australia Post. We explored the latest research and insights from Australia Post on the fashion and accessories category, uncovering key challenges, opportuni...
Power Retail Power Talks
Send us a text This episode is proudly brought to you by Klaviyo. Caitlin Lacy, CRM & Loyalty Manager at Arms Of Eve delves into how they’re putting the customer first, across email, SMS, CRM, and in-store experiences with Klaviyo helping them deliver a consistent, personalised approach. Caitlin shared some fantastic insights on loyalty: the key is focusing on connection, not just communication. Automation plays a role, but when paired with thoughtful, human moments, it’s what reall...
